Welcome to Leave the Corporate World Behind

Leave The Corporate World Behind

Hello! I am Adrienne Dupree. I am an author a full-time entrepreneur and have an ecommerce business.  Specifically, I am an online and affiliate marketer. I am a former Program Manager that left the corporate world  behind in October 2015.

My book, Leave The Corporate World Behind, chronicles the stories of online marketers who have left corporate America and now have a full-time online marketing business. It also includes part-time online marketers who still work in corporate America. I am also a contributing author to What Is Your Why? and Positioning Yourself as an Expert: How Savvy Entrepreneurs Become Credible Authorities.

Welcome to Leave The Corporate World Behind. My mission is to teach people in corporate America who want to get out of the rat race how to start an online internet marketing business. The goal of this online marketing business is to replace their income. It will also allow them to control their own destiny and stop trading time for dollars.

Leave The Corporate World Behind has developed various products that can assist you in developing a successful business. How To Create An Amazon Store is step-by-step video training will show how to create your own Amazon aStore that is fully integrated into your WordPress site. How To Create A Sidebar Widget is video training that will show you step by step how to create your own image for your sidebar widget. You can create sidebar widgets that can be used to promote your own products or affiliate products. Top WP Plugins For Business is a product that I created with Connie Ragen Green that introduces the top 20 WordPress plugins for your online business.  The 15 Day Analytics Challenge provides an introduction to Google Analytics, gives you step-by-step instructions on how to set up your Google Analytics account as well as step-by-step instructions on how to run the various reports. And lastly, Affiliate Niche Site will teach you how to set up your own affiliate niche sites for another stream of income.

I added selling physical products on Amazon to my business 2 years ago. If you are interested in this business model, check out How To Get Started With Amazon FBA. You can even sign up for a free e-course.

Leave The Corporate World Behind will equip you with the tools and knowledge that you need to get started online whether you have a technical background or not. Leave The Corporate World Behind can help you to start realizing your dreams of controlling your own destiny and developing a successful online business. Even if you have to start part-time, I can help you because I know how to juggle a demanding corporate career and an online business.

7 Ways To Monetize Your Blog

Monetize Your BlogIf you are an online marketer, the first thing you must have is a blog. As my mentor says, “your blog is your home on the internet”. She is exactly right. This is the place where you get to show the world what you are about. I suggest that you have a hosted WordPress blog which means you must purchase a domain name and hosting.

Once your blog is established, you want to start to monetize it. You need to make money if this is going to be a business. Zac Johnson wrote an article on Forbes.com called “Seven Ways To Generate Money Using Your Website Or Blog Content” He outlined the following ways to monetize your blog:

  1. Affiliate Marketing
  2. Google AdSense
  3. Native Advertising
  4. Selling Ad Space
  5. Creating An Online Course
  6. Selling Your Own Products Or Services
  7. Selling Your Website Or Blog For Multiple Earnings

Monetize Your Blog #1 – Affiliate Marketing

With affiliate marketing, you are recommending other people’s products and you receive a commission when someone buys. You are given a link that is unique to you that you can send to your list or share on social media. This is one of the best ways t start earning money because you don’t have to have your own products. This is one of the things that I do on a regular basis. I share affiliate products with my list, include affiliate links in my blog posts and short reports and share affiliate links on social media. I am very picky about what I promote. I only promote things that I believe in. If you want to learn more about affiliate marketing, then I recommend Really Simple Affiliate Marketing. This course teaches you the skills you need to become an affiliate marketer.

Monetize Your Blog #2 – Google AdSense

Another way you can monetize your blog is Google AdSense. Google AdSense is an advertising program that allows you to display advertisements on your own site. You get paid a commission on a pay-per-click basis for every time someone clicks the ad. I do not monetize my blog using Google AdSense.

Monetize Your Blog #3 – Native Advertising

With native advertising, people advertise on your site. Just like Google AdSense, you are usually paid when someone visiting your site clicks on the ad. In order for this to be effective, you need to have quite a bit of traffic coming to your site. I do not monetize my blog with native advertising.

Monetize Your Blog #4 – Selling Ad Space

You can sell ad space on your blog directly. In this case, you are getting all of the money. However, you must do the work to find people willing to advertise on your blog. You will have to disclose your blog traffic and the demographics of the people who visit your site. If you have installed Google Analytics, then it will be easy to disclose these facts.

Monetize Your Blog #5 – Creating An Online Course

If you know how to teach someone how to do something, then you may want t to create an online course. For instance, I know Google Analytics and this is something you need to know if order to understand the traffic you get to your site. I created the 15 Day Analytics Challenge that teaches you how to install Google Analytics on your blog and analyze the most important reports you need in just 15 days. I also created a course to teach people how to create affiliate niche sites. Think of the things that you know how to do that many others don’t and create an online course.

Monetize Your Blog #6 – Selling Your Own Products Or Services

Once you start a blog or a business, you become successful at some point. To share this with others, you can coach or consult people or create a product. One part of my business is to sell physical products on Amazon. One thing that I have become good at is how to analyze products at trade shows to determine if they would be profitable on Amazon. Once I did these various times, I created a product, Trade Shows For Amazon FBA Sellers.

I also teach others how to sell on Amazon. I have a 4 week Jump Start program as well as a more intense 6-week course. Once you are good at something, you should consider teaching it to others. I was hesitant at first because there were already a lot of other people teaching my subject. Your course will be different and the way you teach it may make it finally click for some.

Monetize Your Blog #7- Sell Your Blog

The last way to monetize your blog is to sell it. There are sites available where you can advertise that your blog is for sell. Also, there are auction sites.

As you can see, there are many ways to monetize your blog. In the beginning, I would just pick two. Also, all of these ways may not resonate with you. I shared with you the way I monetize my blog and I do not use all 7 ways. Pick the ways that you feel comfortable doing.

How to Position Yourself as an Expert

position yourself as an expertOne of the best ways to improve your value is to become an expert. Positioning yourself as an expert requires knowledge, skill and perseverance. If you don’t have those things right now, you can develop them as you move to position yourself as an expert. So don’t worry if you’re not there yet; you can get there.

Determine Who Your Audience Is

Knowing who you want to work with and help is very important, because you will be able to create better services, products, information and education for them if you know who they are.

Decide upon a Niche

Once you know your audience you can narrow down your focus to one problem your audience has. That is your niche. If you can solve a major problem that your audience has, you’re golden.

Develop Your Brand

Once you figure out who your audience is, and what your niche is, you can start developing a brand. Is the brand going to be you, or is the brand going to be the solution? One will always require your presence, and another might be sellable. It’s up to you.

Get A Website Created

You can’t present yourself as an expert with an amateurish website. It needs to be professional, and unless your expertise is web design it’s not likely you can do this for yourself. Make sure you get a hosted WordPress site.

Set Up Your Social Media Profiles

As you brand yourself, you’ll need to set up each of your social media profiles so that your brand works throughout the internet. While each social media site has its own personality, yours should show through.

Start Blogging and Getting Your Ideas Out There

Even as your website is being perfected, you can blog to show your expertise. Write your blog directly to your audience to educate them about their problems so that you can start offering your solutions.

Make Videos

Creating “how to” and informational videos and posting them on Facebook Live or YouTube is a great way to position yourself as an expert.

Write eBooks and Short Reports

A short report is a good introduction to organizing information to educate your audience about their problems and your solutions. As you gather more material, you’ll eventually have enough to put together an eBook without too much work.

Publish on Kindle

You can publish your book and sell it via Kindle for free. It’s a great way to get new customers.

Publish a Paper Book

Once you’ve successfully published a Kindle book, you might want to take it a step further as you get a large following and publish a paper book. You can do this with print on demand via CreateSpace and Amazon.

Attend Live and Online Events

Networking at live and online events will help you get used to the idea of being at these events so that eventually you can present at them. It will also help you build relationships.

Present at Live and Online Events

With your books you have a platform for your message, and you can now take that and speak at live events, both online and offline.

Get Active on Social Media

Don’t just set up social media profiles and be invisible. You want to participate, share your knowledge and connect with others so you can build relationships.

Keep Going

Don’t stop; keep going. Each thing that you do will build on the next thing, and before you know it you’re positioned as an expert and the sky is the limit.

Becoming an expert is a process. At first you will feel as if you’ll never make it, but everything you do builds on the next thing and eventually it will snowball to true success. Once it happens, part of you will feel as if it happened overnight, but in truth everything you did above built on the next thing and finally people started seeing you as an expert.

Position Yourself As An Expert

Position Yourself As An Expert will teach you how to get started, specialize, and grow your credibility in your chosen niche to Increase your income as you build your business as an entrepreneur. With this training, you will learn how to begin to position yourself as an expert in a variety of ways.

Are You An Entrepreneur or A Salesman?

SalesmanIf you are an entrepreneur you are pretty proud of the fact that you work for yourself. You create your own destiny and beat to your own drum. You generate your own income and gather your own customers. I want to ask you a question? Are you a entrepreneur first or a salesman? More than likely, you will say that you are an entrepreneur. Not many people want to think of themselves as a salesman. We get this picture of a sleazy used car salesman.

I hate to break this to you but first and foremost you are a salesman. That is your primary job. I read an article in Success Magazine called  “Top Priority – You wear many hats, but sales is the most important” by Anthony Iannarino that reiterated this fact.

Anthony’s article had 4 main points:

  1. The First Mistake – Entrepreneurs don’t recognize that growing a business is all about sales
  2. Customer Acquisition is King – You may wear many hats but sales has to come first
  3. Make Time To Sell – You have to delegate other tasks
  4. Build A Sales Process

As I look at my own entrepreneurial journey, I realize that I have not always made these four points a priority. We tend to like to create things but then don’t put enough effort into selling them. I love the idea of creating information products but really don’t like the sales page creation process. Entrepreneurs always want to grow their businesses and they do a lot of things that they think will grow their business. Not too often will we say, I really have to concentrate on sales or I love writing my sales page.

If you create the greatest product but no one knows, then you might as well not have spent the time to create the product. You need to have your target market in mind when you create the product. Also, make sure that your product will solve a problem that they have.

As an entrepreneur, you are used to doing everything especially in the beginning. As you grow, you need to start delegating some tasks. This will probably be hard because you will want to control everything.  The first tasks you should delegate are non-income producing tasks such as administrative tasks. A virtual assistant can be a godsend. Also, you should hire someone to perform your technical work. This was hard for me. I love tech work and I know how to do it; however, that was not the best use of my time.

Lastly, you need to build a sales process. If you have had some success in the past with sales, then create a process based on that. In the article by Anthony Iannarino these are the steps he states must be done:

  • Identify the activities that open relationships with your prospective clients
  • Research how to nail down your dream clients
  • Find out what prospective clients need in order to move forward with you
  • Know the final steps that win deals

As you can see, being an entrepreneur requires many skills but the most important one if you want to stay in business is being a salesman. If you need help writing sales copy for your information products, then you should take the Really Simple Sales Copy course. This course is a four module training that will teach you the skills you need to become an effective direct response copywriter.

What Affiliate Marketing Programs Can I Use On An Affiliate Niche Site?

Affiliate Marketing ProgramsWhen you are creating an affiliate niche site, there are many affiliate products that you can promote. There are many affiliate programs that you can use. Most affiliate programs require for you to apply for their programs. Once you are approved, you can start promoting their products. Five affiliate marketing programs that you can use for your affiliate sites are Amazon Associates, Target, Walmart, Clickbank and LinkShare.

Each affiliate program determines how long you will be paid once someone clicks on your site using cookies. Cookies are small text files stored on your computer’s browser. They are created when you use your browser to visit a website.

Affiliate Marketing Programs #1 – Amazon Associates

The affiliate program for Amazon is the called Amazon Associates. Amazon has thousand of products in a variety of categories that you can promote on your site. Once you are approved, you are given an id that is added to your product links. With this program, you display links and pictures that link back to the Amazon.com site. Amazon has a 24 hour cookie which means if someone clicks on your link, anything that they buy within that 24 hour period will be credited to you.

Affiliate Marketing Programs #2 – Target

Just link Amazon, Target also has an affiliate program where you can earn up to 8%. They have a 7 day cookie. You can learn more about the Target affiliate program by visiting their Frequently Asked Questions or FAQs.

Affiliate Marketing Programs #3 – Linkshare

Linkshare is an is an affiliate marketing service provider. They are the affiliate marketing provider for many programs. Once your Linkshare account is approved, you can then apply for the companies associated with them.

Affiliate Marketing Programs #4– Walmart

If you want to apply for the Walmart affiliate program, you must first apply for the Rakuten Linkshare program. Once you are approved for Linkshare,then you can apply for the Walmart affiliate program. Walmart also has a chrome extension that will generate ads while you are on the Walmart.com site.

Affiliate Marketing Programs #5 – ClickBank

Clickbank also has an affiliate marketing program but unlike the other programs that were discussed, these products are digital. Once you have a Clickbank account you can search for the types of products that you want to promote. They have products in a variety of niches. It can hard to find profitable products on Clickbank so I use CBEngine. CB Engine lets you analyze historical ranking data, see graphs for rank, gravity and earnings per sale as well as review a product’s refund rate. To learn more about finding profitable products on Clickbank, check out my article

As you can see, there are many options for products you can use to create an affiliate niche site ranging from physical products to digital products. My recommendation is to get approved for the five affiliate networks that are mentioned so you have to best selection. If you would like to learn how to build your own affiliate niche sites as well as learn a quick way to create content for your site then you should check out the Affiliate Niche Site course.

5 Ways To Use Private Label Rights (PLR) On An Affiliate Niche Site

Affiliate Niche SiteIf you are building an affiliate niche site, then you must fill your site with content. Gone are the days where you could just create a one-page site with minimal content and links to a lot of products. You must build a real site that contains some content. This content can be original or you can use Private Label Rights or PLR. Here are 5 ways you can use PLR to build out your affiliate niche site.

PLR Use #1 – Blog posts

Adding blog posts to your affiliate niche site is a great way to add content to your site. These blog posts can be related to your niche site. Instead of creating all of this content yourself, you can buy PLR articles related to your niche. I recommend that you add your own twist to these. You can also add links to affiliate products in the post.

PLR Use #2 – Videos

Videos attract a lot of traffic to your site. You can also post your videos on Facebook and YouTube to drive traffic back to your site. You can create your own videos or buy Private Label Rights videos. It is possible to buy videos that are about your niche topic or even videos that are product reviews of items you are promoting on your site. I was able to find some Halloween costume videos that were perfect for my Halloween niche sites. Also, it is very easy to create your own videos using PowerPoint.

PLR Use #3 – Free reports

Including free reports on your affiliate niche site is also a great way to attract people to your site. You can either have them directly on your site or you can have them behind an opt-in form. I prefer to use an opt-in form because not only are you building your list but you have another opportunity to contact your prospects in the future. If you do not have a list, once they visit your site and leave, you have no way to entice them back.

PLR Use #4 – Product reviews

Adding product reviews to your affiliate niche site is very helpful to your potential customers. They can learn about the features and benefits of the products to determine if this is something they want to buy. I also recommend doing a comparison of similar products as well.

PLR Use #5 – Product in a box

Sometimes you can buy a PLR product that contains everything you need to set up an affiliate niche site. It contains the products, an opt-in box, a free report and reviews. All you have to do is buy a domain name, get your hosting and install the product.

As you can see, PLR can be very helpful in providing content for you PLR site. If you are interested PLR that can be used for your sites, then check out my PLR Resources. If you would like to learn how to build your own affiliate niche sites as well as learn a quick way to create content for your site then you should check out the Affiliate Niche Site course

What Is An Affiliate Website?

Affiliate WebsiteThere are many ways to make money online and one of the best ways is with passive income. With passive income, you do something once and get paid over and over again. One way to earn passive income is with an affiliate website. An affiliate website is a site that promotes affiliate products. These products can be digital or physical but most of these sites promote physical products.

Unlike selling on eBay or Amazon, you do not own these products. You promote other people’s products through affiliate links and earn a commission. The commission for digital products is usually 50%; however, it is much lower for physical products.

Typically, these affiliate websites are not in your main niche. They could be related to a hobby, a holiday, a product or even a group of related products. It is best to create a niche site around something that people are passionate about and are willing to spend money. For example, model trains is a very popular niche. If you search for model train sets on Google, there are more than 1 million results. There are also hundreds of model train shows so this is a great niche.

You can also create an affiliate website around holidays such as Halloween, Easter, Thanksgiving, Christmas etc. The site can be generic or you can break down the niche even further. If you create a generic Halloween niche site, it can promote Halloween costumes. Or, you can make it more specific such as a site that only promotes Halloween costumes for babies.

You can also create affiliate websites around certain products. You can search for products that are popular on Amazon and create product review websites. If someone is interested in this product and they purchase the product, they are purchasing through your affiliate link and you get a commission. For example, you could create a review site around blenders. You would recommend a few different types of blenders on your site. You would give the pros and cons of each blender and maybe even compare them against each other.

So, what are the steps to create an affiliate website:

Step 1 – Do your research and find a popular niche

Step 2 – Find a domain name

Step 3 – Buy hosting and create your affiliate website

Step 4 – Add content to your site

As you can see, there are many possibilities for building affiliate websites. If you would like to learn how to build your own affiliate niche sites as well as learn a quick way to create content for your site then you should check out the Affiliate Niche Site course.

Tips On What Your Email Subscribers Want

What Your Email Subscribers WantEffective marketing boils down to this: Find an audience, figure out what they need or want and then deliver it. Email is one of the best mediums to help you do just that. And it isn’t always about selling them on a product. In fact, that isn’t at all where you want to start. Check out these tips on what your email subscribers want.

What Your Email Subscribers Want Tip #1 – Build A Relationship

First you want to build a relationship with your readers. You want them to get to know you. You want to help them out so they start to like you and trust you. Only then will you be able to make an offer and have them pull out their wallet and buy it.

What Your Email Subscribers Want Tip #2 – Review Your Website Statistics

Pay attention to your website statistics. Programs like Google Analytics can give you a lot of information of where you’re readers came from, what page the landed on and where they were on your site when they joined your list. That data along with demographical information will tell you a lot about your audience.

What Your Email Subscribers Want Tip #3 – Pay Attention To Your Replies

As you start to email your readers, they will reply and get back in touch with you. Pay attention to what they’re saying. And don’t forget to read between the lines. Let’s say you’re in the parenting niche and you noticed that some of your readers are asking for suggestions on being a more patient parent. They complain about being short temperate and freaking out about little things. The real issue may be lack of sleep because the baby or toddler isn’t sleeping through the night.

What Your Email Subscribers Want Tip #4 – Ask For Suggestions

Dig deep and see what you can learn about your market. Sometimes what they tell you they want isn’t the real issue. On the flip side, it can be helpful to ask them for suggestions. Keep the questions open ended if you want a lot to work with.

What Your Email Subscribers Want Tip #5 – Develop A Survey

Or consider having your readers fill out a simple little survey. It’s quick and easy to do with Google forms. You get some good data and you get your readers to interact. Having them contribute builds a sense of community even via email.

What Your Email Subscribers Want Tip #6 – Review Past Emails

Finally, go back and look at the past emails you’ve sent. Pay attention to open rates, click through rates and unsubscribes. If a large percentage of readers opened the email, that’s a good indication they were interested in the topic. If they clicked link to additional content, that’s even better. If on the other hand you got a lot of unsubscribes, that might be an indication that either the topic was wrong or your language and overall message didn’t click with your audience.

Use all the data and information you get back to learn more about your target audience and connect with them on a deeper level. The more you know about your subscribers, the more effective your email marketing will be.

As you can see there are many ways to determine what your email subscribers want. If you want to learn more about email marketing, then Really Simple Email Marketing is a great resource. This four-module course teaches you all aspects of email marketing.

Email Deliverability Tips

Email Deliverability TipsYou’re spending a lot of time each week crafting emails to your subscribers, but none of that will do you any good if you don’t have a decent delivery rate. If those emails land in your potential customers’ spam folders, you don’t have much of a chance of making a sale or building a relationship with them. Here are three email deliverability tips that will help insure that your emails make it to your subscribers’ inboxes.

Email Deliverability Tips #1 – Use A Reputable Autoresponder Service

Using a reputable autoresponder service is the single best thing you can do to improve your chances of avoiding spam folders. Companies like Aweber, MailChimp and GetResponse work hard at making sure they are white listed with the big Internet Service Providers and email providers like Gmail. If you are going to include affiliate marketing as part of your business, you may want to stay away from MailChimp. I personally use Aweber.

Most autoresponder companies will list their delivery stats. In addition, the good ones will make sure your emails are compliant and keep you out of hot water.

Email Deliverability Tips #2 – Set Expectations and Keep Them

Your chances of staying in the main inbox are high when your subscribers regularly open your email. The best way to ensure that outside of providing great content that your subscribers are looking for is to set expectations from the beginning. Let your subscribers know early on when and how often they can expect an email from you.

You can even use “foreshadowing” in your messages. For example, toward the end of your current broadcast email, mention that they can look for another email from you next Tuesday.

Once you’ve set those expectations do what you can to meet them. Yes, things happen every occasionally. In general, do your best to keep your promise and email when your readers expect it.

Doing this regularly will improve your open rates and thus your overall deliverability.

Email Deliverability Tips #3 – Clean Up Your List Regularly

Another good habit is to clean up your list regularly. If subscribers haven’t been opening your emails for the past six months, chances are good they are no longer interested in what you have to offer.

Check your autoresponder services manual or help files to see how you can go about deleting anyone that hasn’t opened an email from you in the past six months. If that freaks you out, or you have a seasonal business, start by deleting anyone that hasn’t looked at your emails in the past year. Also, some autoresponders charge you by the number of people on your lists so that is another incentive to clean up your lists.

Following these three tips and keeping an eye on email deliverability in general will make sure your emails are being read by your subscribers which is the point of email marketing.

As you can see from these three email deliverability tips, to get your message out you have to make sure your emails are getting delivered. If you want to learn more about email marketing, then Really Simple Email Marketing is a great resource. This four-module course teaches you all aspects of email marketing.

5 Email Frequency Tips – When Should You Mail

Email Frequency TipsWouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that mailing exactly every 5 days gets you the best results every time, there is no such thing. And there’s a very good reason for it. Every market, every niche, every audience and every person is different. While you’ll never make everyone on your list happy, there is a lot you can do to make just about any email frequency work. Check out these five email frequency tips.

Email Frequency Tips #1 – Don’t Let Your Readers Forget Who You Are

Let’s lay the ground work first. You don’t want to have too much time in between emails, or your readers will forget you. Anything less than once a month is not a good idea. In most markets and for most business models you don’t even want to mail less than twice a month.

Email Frequency Tips #2 – Don’t Mail More Than Once A Day

On the other end of the spectrum, you don’t want to go any higher than one email per day on average. Yes, you may have days when you have a good reason to send multiple emails, but on a weekly or bi-weekly average, you don’t want to email more than once a day.

Email Frequency Tips #3 – Research Your Current Habits

Start by looking at what you’re doing now. Then figure out how often you want to mail. Do you grow a closer connection with your market by emailing more often? Do you want to drive more traffic back to your site by emailing them links frequently? Do you want to grow your income by making more frequent email offers?

Email Frequency Tips #4 – Make A Plan

Once you know where you’re at and where you want to be, you can start to make a plan for getting from point A to point B. What you don’t want to do is to go straight from emailing once every few months to daily emails. It’ll get your readers clicking the spam button like crazy. Instead, start with monthly emails for a couple of months, then let your readers know you have more to share with them and start mailing weekly. Then a few months later, ramp it up to daily emails.

Email Frequency Tips #5 – Find A Good Reason To Email

Or find a good reason why you’re mailing them daily. For example, while you usually publish a weekly newsletter with the occasional promotional email in between, running a 15 or 30-day challenge for your readers is a great excuse to hit their inbox daily without seeming pushy or spammy.

Listen to your audience when you get feedback on email frequency but also realize that there will always be someone complaining. Look at data like open rates to get a better feel for what frequency is working best for you and your audience.

As you can see from these five email frequency tips, there are a lot of things we need to take into consideration with mailing our list. If you want to learn more about email marketing, then Really Simple Email Marketing is a great resource. This four-module course teaches you all aspects of email marketing.

Top 4 Tips For Creating Great Email Subject Lines

Email Subject Line Tips

The first thing you need to get right when it comes to email marketing is the subject line. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the actual email is. It’s easy to spend a lot of time crafting a great message and then just slap a subject line on it at the end. Spend some time writing them and see what type of headline gets you good open rates. Here are four tips to get you started. Check out these 4 email subject line tips.

Email Subject Line Tips #1 – Keep It Short

You want your readers to see the entire subject line before they click it. You also want to make it easy for people to scan through their emails. Try to get your point across in 50 characters or less. Pay attention to how your subject lines look on your own devices.

Another great idea is to keep a swipe file of subject lines that grabbed your attention. Even if the emails are on a very different topic, you can adapt them for your own needs.

Email Subject Line Tips #2 – Avoid “Spammy” Words

Stay away from using any words we all associate with spam emails. Words like “sale”, “discount”, “coupon”, “free”, “limited time offer” and even “reminder” are over used and even if they don’t trigger a spam filter and actually make it to your reader’s inbox, chances are high they’ll get ignored. Instead of free I use complimentary.

Instead, start by using the emails you’re saving in your swipe file and then go back and see what subject lines got the best open rates. Try to analyze why they worked well for your market. Not everything will work well in every niche. Find the types of subject lines that get your readers to open your emails and tweak from there.

Email Subject Line Tips #3 – Personalize It

While personalizing emails with someone’s first name has been overused in some markets, it still works well for many of us. Give it try and see if it works for you. Don’t overdo it, but use it when you really need them to open the email.

Depending on what data you collect when your readers sign up, you can personalize other things like their location for example. Seeing the name of your state or even city in an email subject line is sure to get your attention.

Email Subject Line Tips #4 – Pique Their Curiosity

We are all nosy and it’s hard to ignore subject lines that sound intriguing or only tell part of the story. Using “…” at the end of your subject line will also work.

The idea here is simple. You want them to click and open the email to find out what the heck you’re talking about or how the story ends.

Frankly the best tip when it comes to crafting compelling subject lines is to keep a swipe file of examples that got you to open the email.

As you can see from this four email subject line tips, make sure that you are paying close attention to your subject lines. Sometimes we spend so much time with the actual email that the subject line is an afterthought. If you want to learn more about email marketing, then Really Simple Email Marketing is a great resource. This four-module course teaches you what to write in your email messages.