Welcome to Leave the Corporate World Behind

Leave The Corporate World Behind

Hello! I am Adrienne Dupree. I am an author, an entrepreneur and a Program Manager for a government contractor. Specifically, I am an online and affiliate marketer.

My book, Leave The Corporate World Behind, chronicles the stories of online marketers who have left corporate America and now have a full-time online marketing business. It also includes part-time online marketers who still work in corporate America. I am also a contributing author to What Is Your Why? and Positioning Yourself as an Expert: How Savvy Entrepreneurs Become Credible Authorities.

Welcome to the Online Newbie. My mission is to teach people in corporate America who want to get out of the rat race how to start an online internet marketing business. The goal of this online marketing business is to replace their income. It will also allow them to control their own destiny and stop trading time for dollars.

The Online Newbie has developed various products that can assist you in developing a successful business. How To Create An Amazon Store is step-by-step video training will show how to create your own Amazon aStore that is fully integrated into your WordPress site. How To Create A Sidebar Widget is video training that will show you step by step how to create your own image for your sidebar widget. You can create sidebar widgets that can be used to promote your own products or affiliate products. Top WP Plugins For Business is a product that I created with Connie Ragen Green that introduces the top 20 WordPress plugins for your online business. `12 Days Of Online Marketing teaches you the tools, tactics and resources that are required for a successful online marketing business in just 12 days. Measure Your Web Analytics provides an introduction to Google Analytics, gives you step-by-step instructions on how to set up your Google Analytics account as well as step-by-step instructions on how to run the various reports.

The Online Newbie will equip you with the tools and knowledge that you need to get started online whether you have a technical background or not. The Online Newbie can help you to start realizing your dreams of controlling your own destiny and developing a successful online business. Even if you have to start part-time, I can help you because I know how to juggle a demanding corporate career and an online business.

Fulfillment By Amazon – 6 Ways To Source Products

Fulfillment By AmazonFulfillment by Amazon – 6 Ways To Source Products

Selling physical products on Amazon is very popular right now. In fact, I added this as an income stream in November 2014.  There are many ways to source products for your Fulfillment By Amazon or FBA business. Six ways to source products for your Amazon FBA business are:

  • Retail Arbitrage
  • Online Arbitrage
  • Wholesaling
  • Trade Shows
  • Liquidation
  • Private Label

Fulfillment by Amazon – Retail Arbitrage

With retail arbitrage, you go to the stores, find bargains and sell items for a profit on Amazon. I believe this is the first way you need to get started and this is how I started. To find out more about Retail Arbitrage, you can read my blog post FBA Retail Arbitrage – A Weekend Adventure. If you want even more detailed information, then check out Arbitrage: The authoritative guide on how it works, why it works, and how it can work for you by Chris Green. If you are a “newbie” then I recommend Jessica Larrew’s ABC Bootcamp.  This course will show you step-by-step how to set up your Amazon Seller Central Account to buying products and shipping them to Amazon to sell.

Fulfillment by Amazon – Online Arbitrage

Online arbitrage is similar to retail arbitrage except you buy the products online instead of visiting stores. This is very attractive for people who don’t like to go shopping or have limited time. I have started to do this more and more since my time is limited right now.  There are many tools that you can use to determine if a product will be profitable on Amazon. There is an excellent book by Chris Green called Online Arbitrage: Sourcing Secrets for Buying Products Online to Resell for BIG PROFITS. The ABCs of Online Sourcing is a great course that teaches you how to find profitable products online.

Fulfillment by Amazon – Wholesaling

Once you are comfortable with retail and online arbitrage, you should start with wholesale. With wholesale, you are buying in bulk. You typically have to open an account and submit documents proving you are a business. Wholesale companies do not sell to individuals.  For most of the accounts that I have opened, I had to give them a copy of my Sales and Reuse license. The good thing about wholesaling is you don’t have to worry about running out of a product. Several times, I found a great product at the store, bought all that was in stock and then can’t find it anymore. The whole reason I started looking at wholesaling was because I was looking for a product that I found in the store that is no longer available.  This is one of the things that I am concentrating on – finding good wholesalers. Proven Wholesale Sourcing is a step-by-step course that teaches you how to wholesale for your Amazon FBA business.

Fulfillment by Amazon – Trade Shows

Did you know that there are hundreds of trade shows every year? They are held all over the United States and even overseas. These tradeshows are not for individuals but if you are a business, you are more than welcome.  Many of them are free to attend as well. You get a chance to talk to company representatives as well as actually see the products. A lot of times there are show specials so you can buy products at a reduced price.  I am going to my first trade show this month.  I am going to the Philadelphia Gift Show. It would be impossible to attend all of the trade shows, but I will let you in on a little secret. You don’t have to.  You can sign up and still get access to the vendors. That is what I did with the ASD Trade Show that will be held in Vegas. I am using a technique call Trade Show No Show. You can actually get great trade show products without leaving your home.

Fulfillment by Amazon – Liquidation

Buying liquidation products is not for the faint at heart. You either go to liquidation stores or buy liquidation items online.  Liquidation items are usually overstocked items, returns, etc. You are typically buying large quantities. In fact, sometimes you are buying a whole pallet. This is definitely not something for beginners; however, at some point, this can be added to your business. Liquidation Gold is a course by Jessica Larrew that is a good resource if this is something you want to get into.

Fulfillment by Amazon – Private Label

Private label can be the most lucrative but there is a lot of risk associated with it. With private label, you find a manufacturer that will create a product for you that is your own brand. Many people source for their products in China because it is more affordable. If you are going to import from China, Proven China Sourcing will help you avoid the pitfalls. You do not have source in China.  There are manufacturers in the United States that will create a private label product for you. You must create a logo, label and packaging for your product. Since the product has not been sold on Amazon before, you must ensure that your listing is optimized. If you need help with creating optimized listings, then you should attend Karon Thackston’s AZ Product Description Bootcamp. Jim Cockrum’s Proven Private Label teaches you how to succeed at selling your own private label products.

As you can see there are many places to source products for a profitable Fulfillment by Amazon business. You need to determine the best one for you. You should start with one or two, and add additional sources as you become more experienced. I use retail arbitrage, online arbitrage, wholesaling, trade shows and private label for my Fulfillment by Amazon business. What sources are you currently using and what ones would you like to add in the future?

3 Most Common Mistakes Sellers Make With Their Amazon Listings

Amazon Listings MistakesGuest Post by Karon Thackston

Karon Thackston is a professional copywriter who also helps people who sell physical products on Amazon how to create traffic getting listings. In this post, she describes the three most common mistakes that sellers make with their Amazon listings.

You only have to write so many product listings before you start to see a pattern. That’s how it has been at Marketing Words over the last few years. I thought it would be helpful to outline some of the most common mistakes we’ve seen when it comes to writing your listing and using keywords.

Amazon Listings Mistake #1: Not Using Keywords Correctly

Amazon isn’t like Google. With Google, there is a certain amount of repetition of keywords and phrases. On Amazon, however, you do not need to repeat keywords throughout your listing. Because they don’t understand this, many sellers are ruining the way their copy sounds as they try to rank higher on Amazon. Use the keyword once and Amazon’s got it.

That includes your Search Terms fields. If the keyword is in the title, brand, manufacturer and UPC, you do not need to include it in your search terms. It is a waste of space that could be used for additional, traffic-driving keywords.

Amazon Listings Mistake 1

Last, we see countless folks inserting key PHRASES into the search terms fields instead of keywords. Amazon doesn’t work with phrases. They use literal keywords. Putting something like:

natural dog treats
100% wholesome dog treats
beef dog treats
dog treats made in the usa
nutritious dog treats

… leaves lots of wasted room that could accommodate other keywords. Because we don’t need to repeat keywords and we do need to use individual keywords (not whole phrases), this should be reworked to this:

natural dog treats 100% wholesome beef made in the
usa nutritious

That’s 50 characters in the first field and 14 in the second. With five fields at 50 characters each (a total of 250 characters) that leaves you with 186 characters. If we remove any keywords that are included in our product name (aka, title) we’ll have even more room. Here comes more traffic!

Amazon Listings Mistake #2: Not Differentiating Your Products From The Competition

Think about your own shopping experience on Amazon. You show up on the site to search for olive oil and vinegar sets. I just did a search for that term and here’s what came up…

Amazon Listings Mistake 2

When I was scrolling down the page, it didn’t take me long to figure out that they all appear pretty much the same. What if they gave some additional information or used words that were more enticing?

Here are some examples of how just a minor tweak can make a big difference. As a shopper, I would be more likely to click these search results:

Amazon Listings Mistake italian-collectionhome-essentials

The simple words “ribbed,” “Italian collection” and “lead free” made my eyes perk up. I wanted to know more.

Amazon Listings Mistake #3: Not Answering The Question “So What?”

With so many duplicate products on Amazon (especially when dealing with private labeling), you simply must fall back on a long-standing rule of copywriting: Answer the question “So what?”

When customers scroll down a page of search results looking at your title, or they click to your product page to learn more, you have to set yourself apart from all the other options. Maybe this means having more positive reviews. Perhaps it is the lowest (or highest) price. But, more often than not, that task depends on the bullets and product description.

If you are an Amazon seller and you want to avoid these mistakes as well as many others, then you should seriously consider purchasing Karon Thackston’s AMZ Product Description Boot Camp. AMZ Product Description Boot Camp is essential if you have ever gone to list a product and it does not exist in Amazon or you are selling your own private label product. In both of these cases, you are starting with no rank and you need to learn how to create a listing that will generate traffic.

FBA Retail Arbitrage – A Weekend Adventure

Retail ArbitrageIf you still have a full-time job and want to earn income online, then I suggest you seriously consider Fulfillment By Amazon or FBA. With this program, you find items in stores or online that you can sell for a profit on Amazon. Over one weekend, I bought some items online as well as bought some items in retail stores in my area. Going to stores is called retail arbitrage or RA.

As you can see from the picture above, I was pretty successful. I shopped a few hours on a Saturday and Sunday and this is the result. I went to various stores all within 15 minutes of my home. I am very fortunate because there are many stores all around me with plenty of bargains.

Retail arbitrage can be very lucrative and even a “newbie” can do this. I started in the middle of November 2014 so I have only been doing this approximately 7 months. I get so excited when I tell people about this. Unlike other online marketing niches, Amazon has a lot of traffic so you don’t have to drive traffic to your listings in the beginning. Of course to get the maximum traffic, you will want to drive traffic to your product listings. Also, retail arbitrage is less dependent on other people than other online marketing niches. You are in control of your own destiny. You determine how much you will spend at the stores, what you will buy and to some degree what you will charge. It is not as passive as other ways to sell on Amazon, but I believe it is the best way to get started.

The one training that I used to get started with Retail Arbitrage was Amazon Boot Camp. Amazon Boot Camp is a step-by-step training course for Amazon FBA. This course starts with creating your Amazon Seller Central account. The course even comes with a very active Facebook group. After watching the videos, I was able to get started very quickly. I did make some mistakes along the way, but nothing that could not be corrected.

I have purchased quite a few courses and books relating to Amazon FBA. You can check out the resources I use on my website. Now is the best time to get started so you have your feet wet before 4th quarter arrives. If you have any questions, please leave a comment and I will answer your question. Happy Shopping!

 

How To Start Building A List In Just One Day Product Review

How To Start Building A List In Just One DayList building is very important. If you don’t have a list, then you do not have a way to communicate with your web visitors unless they decide to come back to your site. How many times have you visited a site, added it to your bookmarks with the intention of coming back? I do this all of the time, but I don’t always remember to come back. I have found the perfect report, How To Start Building A List In Just One Day, that can solve these issues.

By building a list, you can communicate over and over with your prospects. Most people don’t make a decision to buy until they have had 7 contacts with you. It is pretty hard to have 7 contacts unless you have a way to contact them. Without a list, this is pretty impossible.

How To Start Building A List In Just One Day by Dennis Becker is a report that is built around list building tasks that can all be accomplished in just 8 hours. List building should be done for things you sell as well as for things you give away.

Some people may think that building a lits is not important because we have all these free sources of traffic with social media such as Facebook, Twitter, Google+, Pinterest, LinkedIn and Instagram. These are great but you are not in charge of the rules on these platforms. I have noticed recently that a lot on my online marketing advertisements are being blocked on Facebook. This is also happening with some of the posts I attempt to boost. You can not rely 100% on platforms you do not own or control.

The very first thing you need to do when building a list is to buy an autoresponder. According to Widipedia, an autoresponder is a computer program that automatically answers e-mail sent to it. They immediately provide information to their prospective customers and then follow-up with them at preset time intervals. I use and recommend Aweber. Dennis Becker recommends Aweber as well. Aweber is easy to use and very affordable even for someone just getting started. Aweber even offers a free trial.

Usually the first way you build your list is with a free giveaway. The giveaway can be a report, eBook, video, audio, etc. On my website, Leave The Corporate World Behind, I give away a free report How To Choose Profitable Tools For Your Business. I am setting up a new site related to my Amazon FBA business where I will also give away a free report.  This free report will include all the resources you need to get started with Amazon FBA.

How To Start Building A List In Just One Day gives you the steps to quickly create a high converting squeeze page as well as how to come up with a list building free giveaway. This report gives you step by step instructions on what you need to do each hour to build your list. I am going to use this strategy to build my new Amazon FBA list. I recommend that you check out How To Start Building A List In Just One Day immediately.

Amazon FBA – A Solution If You Are Struggling In Your Online Business

Amazon FBADo you feel like you are struggling in your online business? You are making some money but not enough to pay all of your bills, live comfortably or replace your income. In order to be successful in online marketing, you have to be consistent and have multiple ways for people to buy from you. You need multiple products or affiliate offers. If you have a full-time job, this can be challenging depending on the type of job you have. For me, there are times when I have time to work on my business in the evenings and weekends. Then there are times where I am working 10-12 hours during the week and also working on the weekends. Unfortunately, the latter is more of my norm right now.

You find yourself in a “Catch-22″ position You are developing your online business to replace your income so you can leave your job. Your job is taking up all of your time so you cannot work on your business. This is very frustrating and can cause you to become very discouraged, overwhelmed and want to give up. You have to keep your eyes on the prize and remember “your why”. Why did you want to have an online marketing business in the first place?

One thing that I started in mid-November was Fulfillment By Amazon (Amazon FBA). I started in the middle of 4th quarter which is the most profitable time to sell on Amazon. I started with Retail Arbitrage where I would go to stores and find products that I would sell for a profit. I focused on toys and did very well. Now that the holiday has ended, I have diversified into other categories.

I have made some mistakes along the way, but I did not give up. I have started buying more things online. Buying online required a little different criteria than picking up inventory in a store. You have to ensure that you have enough profit just in case the price drops or rank increases before you can ship to Amazon.

I would strongly encourage you to add this stream of income to your online business especially if your business is currently part-time. For me, this has been a way to jump start my online income. Amazon is something that is familiar to the masses. Millions of people buy merchandise from Amazon. Amazon is the biggest e commerce site so your target market is massive.

One of the courses that I recommend to learn all about Amazon FBA is Proven Amazon Course by Jim Cockrum. This course covers all aspects of Amazon FBA including retail arbitrage, wholesaling, sourcing online, as well as sourcing from China. Proven Amazon Course will also cover private label before the end of March 2015. I strongly encourage you to take advantage of Proven Amazon Course while it is on sale and before the price increases.

Podcast #7: Leave The Corporate World Behind Podcast – Donna Cali: Starting Your FBA Business With $2.87

I discovered Donna Cali in one of my Facebook groups. Once I read her story, I knew that I wanted to interview her for my podcast series. I contacted her and asked her if she would be willing to share her story. I was so excited when she said yes.

Donna Cali was raised a GI Brat who was born in Ohio. She graduated from high school in Syracuse, New York. Donna attended college off and on but never earned her degree, although she does think she has earned a PhD from the “school of hard knocks”.  As a single mom, she raised 3 daughters. All of her daughters earned college degrees and have successful careers as a Lawyer, Teacher, and Athletic Trainer. Donna’s professional accomplishments have included being a corporate trainer, consultant, franchise executive and entrepreneur.  In February 2012, she escaped an abusive marriage with the clothes on her back.  She spent time on the run homeless and unemployed.  In August of 2012, Donna discovered Amazon FBA and set out to start a new business. This was the beginning of turning her entire life around.

If you think you can’t start a business because you don’t have money or a home, think again. Donna Cali had no job, no home, no income and no bank account, but she had faith and determination. She had $2.87 that should used to buy two used books from Goodwill for $2.00.  She sold those two books for $20.00 to a book dealer and she was on her way. Her goal was to gather 100 items to start her Amazon FBA business. She continued finding items to sell to book dealers and eBay. She completed her goal in October and made her first sale on Amazon on October 4th. She bought that item for 25 cents and sold it on Amazon on $15.00.

Donna now has 3,100 items in her FBA inventory. She is no longer homeless and her FBA business is supporting her. To learn more about how Donna started her successful business on a shoestring, listen to the podcast.

If you would like to learn more about how you can start a FBA business check out the following resources.

Podcast #6: Leave The Corporate World Behind Podcast – The Genius Hour

Genius HourWhen you interview 35 entrepreneurs you will learn some amazing things. Everyone has their own perspective and can offer outstanding advice. This is exactly what happened with The Genius Hour. Connie Ragen Green held a live event in October 2014 called Weekend Marketer Live. One of the main aspects of the event was to learn about affiliate marketing.  Instead of just learning in theory about affiliate marketing, there was a real life case study.

Every who attended the event was interviewed. These interviews showcase the unique perspectives on genius, entrepreneurship, and purpose from a hand-picked group of savvy entrepreneurs. Everyone was asked a handful of questions that included the following:

  • Do you believe everyone has a genius inside of them?
  • What is your genius?
  • What advice would you have for someone starting out?

And from that, The Genius Hour was born. The Genius Hour includes all of the interviews. Everyone who was a part of the interviews then was presented with the opportunity to sell the product as an affiliate. What a great way to learn hands-on affiliate marketing.

This podcast includes my interview what was conducted by Leslie Cardinal. This is a sneak peak of what you are in store for when you purchase The Genius Hour.

Selling Private Label Physical Products on Amazon

private label physical productsMost online marketers are familiar with making money with Amazon by publishing Kindle books through Kindle Direct Publishing (KDP), publishing physical books through Create Space and becoming an Amazon affiliate through the Amazon Associates program. These are all great programs but you probably won’t be able to quit your job with these programs.

A lot of people are also starting to use the Fulfillment by Amazon or FBA program. In this case, you find products either online or at stores that you can sell for a profit. You ship them to Amazon and they are sold just like any another product on Amazon. Amazon collects the money and ships the items to the customer. Amazon handles the customer service as well. This business model is more lucrative than the ones mentioned previously.

There is another of aspect of FBA which is not as popular but is gaining popularity and visibility. You sell your own private label physical products on Amazon. You actually contact manufacturers and produce a product with your own brand. This will allow you to create a truly sustainable business that can support your family. Adding your own private label gives your product more value.

You may not have been aware that you can compete with the “big boys”. You can create your own brand with your own label. There are many benefits to developing your own brand. I will just name a few. It is cheaper to buy unbranded products than ones that are part of an existing brand. You don’t have to invest in a manufacturing plan, machines or personnel.

The good thing about manufacturing your own private label products is you can order in small quantities. I am in the final stages of manufacturing my first private label product and I was able to order only 160 units. This gives me a chance to test this product and make any tweaks.

If you would like to learn more about manufacturing and selling your own private label physical products on Amazon then you can get access to a free report, Proven Private Label Report. This free report gives you 9 concise ideas to build your online business with physical private label products. Get the free Proven Private Label Report so you can learn how to profit from this lucrative business model.

Why Keyword Research is Important

Keyword ResearchWhen starting an online business, keyword research is very important. Keywords are what people type into the search bar when they are looking for a website that offers the product they want to buy or the information they are searching for. Knowing the keywords your customers are using and optimizing them on your website will put you miles ahead of your competition.

When educating yourself about what a good keyword is, you will find that a good keyword is one that does not show results in the millions. You need to use keywords that are more specifically targeted to your information. Doing this will rank you higher on the search engine results page, also.

Ranking high on the search engine results page will result in getting more people to click through to your website and more business for you. This is an extremely competitive world and anything you can do to get an advantage over your competition is beneficial.

Sometimes these keywords are not easy to find, although it is very exciting when you do find them because now you have something not everyone else knows about. Keywords that are more specifically targeted to what you are selling are called long-tail keywords. Long-tail keywords are keywords that are more than one or two words and even as long as a complete sentence usually describing exactly what the customer is looking for.

Imagine the traffic and sales figures you can achieve if you are on top of the search engine results page and have the keywords that describe exactly what the customer wants. You could be making money, hand over fist, in a very short time with the right keywords. A good keyword research tool can make all the difference in the world. There are many to choose from. The Keyword Suggest Bloodhound tool is a great tool to use for keyword research. This tool finds keywords using results from Google, Amazon, Bing, Ask.com and Ebay. Once Keyword Suggest Bloodhound finds the keywords, you can download them into a file that can be imported in Microsoft Excel.

Once you understand how to properly use keywords the quicker you can start ranking high on a search engine results page, increase traffic to your website and start making money. Check out Keyword Suggest Bloodhound to help you find profitable keywords quickly.

Are You Up For The Challenge?

Stretch Yourself ChallengeWhen I think about, are you up for the challenge, I experience a range of emotions. I feel excited and motivated but I also feel apprehensive, scared and intimidated. I think this is normal because at this point you really don’t know what the challenge is. What do you feel when someone asks you if you are up for the challenge but you don’t know what the challenge is?

In order to grow in our online marketing business, we have to take on challenges. If we continue to do the same things day in and day out, we stop growing. Also, those things may stop working. If you don’t take on the challenge to grow your list every day, you will not continue to grow your income. You need so-called “fresh blood” to expose to your wonderful ideas and products.

If you are really stretching yourself, challenges can be scary. They can take you way out of your comfort zone. If you are an introvert presenting in front of large group of people can be scary. If you have never created an information product before, actually marketing that product can be very scary. What it no one buys or what if people buy and then refund?

A lot of times the things that hold us back in our business have nothing to do with ability and skill. It has to do with mindset. We play all types of negative scenarios in our head which stops us from moving forward. What is the worse outcome that could happen if we step up to the challenge. It won’t be catastrophic.

The best way to move your business to the next level is to think about all of the things that you would like to do but are hesitant or afraid to do. Write them down and prioritize them based on which ones you believe would move your business forward the most. Start with that challenge first and complete a new one every month. In six months or maybe even in a couple of months, you will be surprised how much things have changed.

Sometimes in order to really step up to a challenge you need some help. You need someone to cheer you on, keep you accountable and even work with you. This is not a signal of failure. Everyone needs help. Also, working in a group creates competition. Everyone is striving to complete their challenge because they won’t to be the one to have to say they quit.

Would you like to join a group that will be completing a Stretch Yourself Challenge? During the challenge, you will bust through obstacles that are holding you back and keeping you from success. During the Stretch Yourself Challenge you will do the following:

  • Create and/or re-purpose content
  • Engage your market via social media
  • Step up to embrace your place as a thought leader in your community

Join the Stretch Yourself Challenge now to:

  • #1. Be Encouraged & Motivated!
  • #2. Clarify & Sharpen Your Online Presence
  • #3. Expand Your Reach & Amplify Your Message
  • #4. Reap The Rewards!

Are you up for the challenge?