Welcome to Leave the Corporate World Behind

Leave The Corporate World Behind

Hello! I am Adrienne Dupree. I am an author a full-time entrepreneur and have an ecommerce business.  Specifically, I am an online and affiliate marketer. I am a former Program Manager that left the corporate world  behind in October 2015.

My book, Leave The Corporate World Behind, chronicles the stories of online marketers who have left corporate America and now have a full-time online marketing business. It also includes part-time online marketers who still work in corporate America. I am also a contributing author to What Is Your Why? and Positioning Yourself as an Expert: How Savvy Entrepreneurs Become Credible Authorities.

Welcome to Leave The Corporate World Behind. My mission is to teach people in corporate America who want to get out of the rat race how to start an online internet marketing business. The goal of this online marketing business is to replace their income. It will also allow them to control their own destiny and stop trading time for dollars.

Leave The Corporate World Behind has developed various products that can assist you in developing a successful business. How To Create An Amazon Store is step-by-step video training will show how to create your own Amazon aStore that is fully integrated into your WordPress site. How To Create A Sidebar Widget is video training that will show you step by step how to create your own image for your sidebar widget. You can create sidebar widgets that can be used to promote your own products or affiliate products. Top WP Plugins For Business is a product that I created with Connie Ragen Green that introduces the top 20 WordPress plugins for your online business.  The 15 Day Analytics Challenge provides an introduction to Google Analytics, gives you step-by-step instructions on how to set up your Google Analytics account as well as step-by-step instructions on how to run the various reports. And lastly, Affiliate Niche Site will teach you how to set up your own affiliate niche sites for another stream of income.

I added selling physical products on Amazon to my business 2 years ago. If you are interested in this business model, check out How To Get Started With Amazon FBA. You can even sign up for a free e-course.

Leave The Corporate World Behind will equip you with the tools and knowledge that you need to get started online whether you have a technical background or not. Leave The Corporate World Behind can help you to start realizing your dreams of controlling your own destiny and developing a successful online business. Even if you have to start part-time, I can help you because I know how to juggle a demanding corporate career and an online business.

How To Deliver Your Information Product

How To Deliver Your Information ProductIf you have an online marketing business, then you should be creating information products as a part of your business. An information product is a product that is in a digital format that includes some intellectual content. Its format can be an eBook which is either a Kindle book or a PDF document.  It can also be a document, video or audio or a combination of all of the above.

Once you decide the format of your information product, you need to decide how to deliver your information product. There are 3 ways to deliver your information product: email, download page or membership site.

How To Deliver Your Information Product – Email

Once your buyer purchases your product, you could deliver the product in an email. There is no set up needed to do this; however, this is the least preferred method. The email may not be delivered, or it could end up in spam. Also, the size of the information product can cause issues. Some email providers do not accept large attachments. Lastly, it can be difficult for the buyer to find the product again. They will have to search through their email.

How To Deliver Your Information Product – Download Page

You can direct your buyer to a download page to access their information product. This is better than email; however, there are things that you must take into consideration. If you create a download page, make sure that the page has a cryptic name so people that have not purchased your product can not find it. I use the password generator that I have with Roboform. Also, make sure you do not add this page to the menu of your WordPress site. This page should be hidden. The buyer can still run into problems accessing this page later. They will have to keep the link to the download page.

How To Deliver Your Information Product – Membership Site

Membership sites are way I recommend that you deliver your information product. With a membership site, you can upload the information. The user has a login that they can use to access the information easily over and over. You don’t have to worry about an email being delivered or someone having unauthorized access to a download page.

The membership solution that I recommend is Wishlist Member which is a WordPress plugin. People are registered when they purchase my information products. If they forget their password, then they can get a link sent to them to reset it without me having to do anything.

The solution that I recommend for delivering your information product is to host your information product in a membership site. You don’t have to worry about email deliverability or unauthorized access to your product.

If you want to learn more about how to create information products, then Really Simple Info Products may be want you need. This 4-module workshop training will teach you will teach you how to create high quality, digital information products on a variety of topics to build your online business.

Once you have created your information produce, you will want to promote them. Here are 15 ways to promote your information product.

Content Promotion – 9 Ways To Promote Your Content For Free

Content PromotionWhen you create a blog post and publish it on your blog, your job is not done. You need to generate traffic to that post and your site. One way to do this is to find places where you can promote your content. As an online entrepreneur and blogger, you need to find as many ways as possible to promote your content. This article will outline nine ways of free content promotion.

Content Promotion #1 – Twitter

Twitter is a great place to promote your content. You tweet a link to your blog post and include relevant hashtags. You should also include a picture in your tweet. I use the picture that was included in my blog post.

Content Promotion #2 – Facebook Business Page

If you have a business, you need to have a Facebook Business page. The graphics should be consistent with the header on your blog. Share your blog post on your business page. Make sure the picture shows up in the post.

Content Promotion #3 – Facebook Profile

Once you share your blog post on your business page, share the post on your personal profile from your business page. I know some people have an issue with sharing business related items on their page, but the fact that you have a business should not be a secret.

Content Promotion #4 –  Google+

If you have a gmail email account, then you have a Google+ page. If you have not set it up, do so now. It is free. You can also share your blog posts on Google+.

Content Promotion #5 –  LinkedIn

You can find great prospects and colleagues on LinkedIn. You can share your article, images or video in your LinkedIn feed. Just paste the link to your blog post and make sure that the picture associated with your blog post shows up.

Content Promotion #6 – LinkedIn Stories

Did you know that you can actually post your entire blog post on LinkedIn? To do this, on your feed, select the write an article link. A new window will open where you can post a picture, add your title and copy your post. Once you are finished, you publish your blog post. You also add hashtags to your article.

Content Promotion #7 – Medium

According to Wikipedia, Medium is “an online publishing platform that is a hybrid collection of amateur and professional people and publications. It is regarded as a blog host.” I use Medium.com to host my blog posts. There is a free version and a paid version. I recommend that you start with the free version.

Content Promotion #8 – Email Marketing

One of the first things you should do when you start an online business, is to start building a list. You need to use an autoresponder such as Aweber. Once you have a list, send out a message to your list to let them know about your blog post.

Content Promotion #9 – Pinterest

Lastly, you can use Pinterest to promote your blog post. You can create a Blog Post board or boards about specific niches. Make sure you have a great picture associated with your blog post.

As you can see there are many ways to promote your content for free. To get started, use a few of these ways and over time, add more. If you want to learn more about content promotion and content marketing, then I recommend Really Simple Content Marketing. Really Simple Content Marketing is a 4-module workshop training that teaches you the process of content creation, curation, syndication, publishing, and marketing.

Leave a comment and let me know how you are promoting your content.

Introduction To Instagram

InstagramYou would have to be hiding under a rock not to have heard about Instagram. It’s been around for years, but the boom in mobile phones with cameras has rocketed to one of the top 20 websites in the world.

What is Instagram?

Instagram is a social network for sharing photos and videos, ideally from a Smartphone. Take the picture, upload it, and share it with your followers. Think of it as Twitter for images, or a simplified version of Facebook, with images and video the main content formats. Facebook recently bought Instagram.

Every time you post an image and a link to a page at your site, your followers will see it and be able to like, comment, and share through an embed code. They can share to a specific person by typing in the person’s name and appending the “at” symbol (@). Hashtag sharing is also an option.

A hashtag is a word or phrase preceded by a hash or number sign (#). It’s often used to identify messages on a specific topic. #cockerspaniel would be an example of a hashtag. If you clicked on it, you would be taken to a page with images of cocker.

Note that unethical marketers often try to deceive or trick readers by using popular hashtags on unrelated content. Always create valuable content for the people in your target audience and avoid spamming. Choose hashtags carefully to make sure they obviously pertain to the item. Marginally related tags may be flagged as spam.

Why use Instagram?

As with all social sites, Instagram will give you increased visibility. If you love to take pictures or have a lot of high-quality images of your products and services, it’s easy enough to post from your phone or even from your desktop with the help of a browser extension (such as Websta for Instagram, which you can add to your Google Chrome browser).

Since Instagram is now owned by Facebook, you can also be confident that it will be growing by leaps and bounds. In addition, you can now run Facebook ads on Instagram. They offer several different ad formats and ways to create the ad, including right from your mobile phone.

Instagram ads are a relatively new phenomenon, so there is less completion and therefore the price will be cheaper. Best of all, the ads will be highly targeted thanks to Facebook’s audience targeting. Select by age, marital status, location, interests and more. It also means tapping into an audience that tends to be younger, more tech savvy, well educated, and in a higher income bracket. More than 60% of 18 to 29-year old use it, and more than 33% of those 30 to 49. The audience tends to be female and live in an urban area. One-third of all users earn between $50,000 and $75,000. If this looks like the type of audience you would like to attract, it’s time to start marketing on Instagram.

As you can see, Instagram is something that you can be using to further your business.

10 Example Topics For Your Next Live Stream

Live Stream Topic

So you’ve started streaming videos live on YouTube and Facebook. Congratulations. But now you already find yourself struggling to come up with ideas for your next video. Not to worry. Here are 10 ways to get creative and produce the kind of videos your audience will love. Which live stream topic will you use?

Live Stream Topic #1 – Product Launch Video

Every new product or service you launch should be given the chance to shine with a launch campaign which will include a live look at it in action. Interviews, demonstrations and a quick start guide are all good material for a live video. Taking questions and offering special discounts will make it an event that will impress. Create a special landing page for the live video offer. Once the live event is over, change the page so the product is at the regular price. This will give people more of a reason to attend a live video by you in the future—they don’t want to miss out.

Live Stream Topic #2 – Behind The Scenes

Show you are real people, and how you help others, with fun and interesting behind the scenes videos. Show off the products and services you have created and talk about how you came up with the ideas, give a sneak peek into what you are working on now, and chat with staff. Viewers will feel like they know you and will develop a bond with your brand.

Live Stream Topic #3 – Share Stories

Everyone has at least one interesting story to tell as to how they got to this point in their lives. Allow staff to tell their stories of problems solved and lessons learned. Or ask customers to join in on your video.

Live Stream Topic #4 – Groundbreaking Interviews

Partner with people working in the same niche or industry. You can interview them, and they can interview you. You will soon have a series of unrehearsed, live videos you can then use as a giveaway, or a product to sell. Best of all, the people you work with will promote the live video to their followers via email, social media and so on, for even more attendees.

Live Stream Topic #5 – Unboxing Videos

This trend became huge in the past few years, with people unboxing literally everything in front of their cameras. This is a great way to provide value to your followers because they get to see exactly what they can expect and how high the quality is. If you are selling digital products, unbox each item you are offering as part of your package. The fact that the video is live means seeing is believing.

Live Stream Topic #6 – How To Videos

Around 75% of people go on YouTube to search for how-to type videos. Make sure they are interesting and that you are doing everything in sequence step by step.

Live Stream Topic #7 – Q&A Videos

Make the most of the interactivity of live video with questions and answers. Decide on a topic, and plan to give brief presentation with about 5 hints and tips. At the end of the presentation, take questions from the comments that will appear on the video page. If you end up with a lot of questions but are running out of time, promise a follow up video to answer more.

Live Stream Topic #8 – Cooking Recipes

Doing recipes live in real time can be invaluable for showing people how to cook from scratch themselves. You can have one or two you prepared earlier, but showing the process and giving tips about how you work should keep people watching.

Live Stream Topic #9 – Tutorials

Both men and women watch these and create them. Doing it in real time can be more exciting because your audience will see exactly what you are doing, with nothing left out. Hair and makeup are great examples for this type of live videos.

Live Stream Topic #10 – Video Contests

This idea has the potential to generate a lot of buzz if you organize it correctly. You can get contestants on to answer questions about your niche. You can award spot prize for useful feedback in the comments section.

As you can see, there are many ways to use live stream. Also, there are many reasons to use live stream in your business. If you want to learn more about live video, then you should check out Leverage the Power Of Live VideoLeverage the Power of Live Video teaches you how to leverage the power of live video to grow your audience and sell your products.

Top 10 Reasons To Use Live Stream to Grow Your Business

Live StreamIf you break out into a cold sweat at the very idea of presenting live video on YouTube or Facebook, you’re not alone. But if this fear is holding you back, here are the top 10 reasons why you need to get over it, and go for it.  Check out the top 10 reasons why you should  be using live stream to grow your business.

Live Stream Reason #1 – Most People Are Visual Learners

Around 70% of the population learn through seeing, rather than listening and reading. Around 75% of all YouTube visitors are actually searching for “how-to” videos, not crazy cat or music ones. If you have something to teach, video will be the best option for your target audience to learn.

Live Stream Reason #2 – Increased Engagement

Using live video will give them what they want and boost engagement. They will make comments and ask questions. Through the Q and A process, they will feel like they know you, and that can increase engagement even more, forging stronger relationships with your target audience.

Live Stream Reason #3 – User Preferences

When it comes to video, 80% of people would rather watch a live video from a brand they are interested in, than to read a blog post. Also, 82% would rather watch a live video than read a social media post. If you are not already using video, now is the time to start!

Live Stream Reason #4 – Realism

A live video is unedited. It will help viewers feel they are getting to see and know the real you. This can lead to brand loyalty and faith that your marketing messages are honest.

Live Stream Reason #5 – The Human Touch

There is so much automated marketing online, your target audience might often feel they are being hassled on all sides by robots. A video with you in it talking about something they care about gives your business a more human touch.

Live Stream Reason #1 – Easy To Use Platforms

You’ve probably been using your Facebook account for years, and had a YouTube channel for some time, so adding live streams will not be a totally new experience with a steep learning curve. You are already familiar with the interfaces, so you can present your video without fumbling around trying to figure out how to use the dashboard.

Live Stream Reason #7 – High Visibility For Free Traffic

YouTube is owned by Google. Top YouTube videos often end up on the first page of the search engine results. YouTube is the largest video sharing site in the world, and a search engine, where people go to search for content they need, such as how-to videos. YouTube is also a social network, with people commenting on videos and sharing recommendations with others.

Facebook is the most popular social media network in the world, with around 2 billion unique visitors per month. It is also a search engine, with people typing search queries right inside the interface.

All your videos will show on your Facebook page. They will also be sent to the pages of your followers, for high visibility. And all you have to do is create the video.

Live Stream Reason #8 – Archiving Your Efforts

Once your live stream is over, it will automatically be archived so that anyone can watch it later. And if it turns out badly, all you have to is delete it. If you want to make the archived version exclusive, change the privacy settings.

Live Stream Reason #9 – No Need For Complicated Editing

Your audience will understand that a live video will not be perfect, so you have no need to edit video for hours trying to get everything just right. Point, shoot, stream!

Live Stream Reason #10 – Compelling Content That Will Make Them Come Back For More

Every video should cater to the most common questions related to your niche. Offer a certain number of hints and tips and you will leave them hungry for more of your expert advice. Live video can definitely position you as an expert.

If you want to learn more about live video then you should check out Leverage the Power Of Live Video. Leverage the Power of Live Video teaches you how to leverage the power of live video to grow your audience and sell your products.

Please leave a comment with a link to your live video.

How To Create Videos From Blog Posts Using Free Tools

How To Create Videos From Blog PostsTo get more bang for your buck with your blog posts, you should be repurposing them. One way to repurpose them is to create videos from them. Now before, you totally dismiss this, this can be done easily with tools you already have or free tools.  Siyed Balkhi shows you how to create videos from blog posts using free tools in just 6 steps.

6 Steps On How To Create Videos From Blog Posts

Create Videos From Blog Posts Step #1 – Outline Your Storyboard

Create Videos From Blog Posts Step #2 –  Select Free Images to Enhance Your Slides

Create Videos From Blog Posts Step # –  Build a Slideshow in Google Slides

Create Videos From Blog Posts Step #4 –  Convert Your Slideshow to a Video File With Online Convert

Create Videos From Blog Posts Step #5 –  Add Music to Your Video

Create Videos From Blog Posts Step #6 – Upload Your Video to Social Media

When I create videos, I do not use all of these free tools because I already have some paid tools. In step #2, I definitely learned about some new places to get royalty-free images. I already knew about Pexels but did not know about Unsplash and Stock Up. I would also check out Pixabay. Always check the terms of use of a picture before you use it.

Step #3 states to create your slideshow in Google Slides which is free. If you have Microsoft Office, you can also use PowerPoint. If you are a MAC person, then you can use KeyNote.

Step #4 shows you how to convert your slideshow into a video file using a free tool on the web that converts it to a MP4. If you are using PowerPoint, then you can do this right from PowerPoint. I use Camtasia to record my PowerPoint slides.

Step #5 shows you how you can add royalty free music to your video using free video editing software. Once again, I would use Camtasia since I already have it. However, this article listed 2 royalty-free music sites that were new to me. I have never heard of Bensound nor HookSounds.

Lastly, this article tells you to upload your video to social media sites such as Facebook, YouTube and LinkedIn. You should also share on Twitter and Medium. As you can see, you can create this type of content even if you don’t have a lot of paid tools. Try this out and leave me a comment with a link to your video.

SEO Blog Improvement Tips

SEO Blog Improvement TipsIf you have a website, then you need to be concerned with Search Engine Optimization or SEO. According to Wikipedia.com, SEO is the process of manipulating the visibility of a website or a web page in search engine. Many people shy away from SEO because they believe they are not technical enough to improve SEO on their website, but that is not true. As seen below, you do not have to be that technical to make some great improvements. Neil Patel has some great SEO blog improvement tips. Below are 14 tips:

1.    Improve your page loading speed

2.    Produce high quality content

3.    Optimize your images

4.    Break up your content with header tags

5.    Start blogging

6.    Use outbound links

7.    Add more than text

8.    Make sure your site is readable

9.    Fix any broken links

10.                  Optimize your site for mobile devices

11.                  Properly format your page

12.                  Provide appropriate contact information

13.                  Encourage sharing on social media

14.                  Use keywords

I will elaborate on some of these SEO blog improvement tips.

SEO Blog Improvement Tip #3

You should include at least one image in your blog post. A lot of time, the image is very big that is inserted into your site. One way to optimize the image and decrease the time it takes your site to load is to use a WordPress plugin that optimizes and compresses your images. I use WPSmush.

SEO Blog Improvement Tip #9

Once you have been blogging awhile, you will experience broken links. This is caused by links in your blog posts that are no longer functional as well as broken links in comments. It is bad to have broken links on your site, but you need an automated way to find these links. I use the WordPress plugin Broken Link Checker. This plugin monitors your links and will send you an email when broken links are detected.

SEO Blog Improvement Tip #13

When people read your blog posts, you want to make it easy for them to share your post on social media. Use a WordPress plugin that displays a social media bar on your website.

SEO Blog Improvement Tip #14

I use Yoast SEO that helps with keywords. It also helps with readability.

As you can see, adding these SEO blog improvement tips are easy. Many of them can be done by using a WordPress plugin.

How To Increase Blog Traffic

Increase Blog TrafficIf you have a blog, then your goal is to consistently create new content to post on your blog. This content can be your own content, Private Label Rights (PLR) or curated content. Now that you have all this content on your blog, you want people to read it. Here are 6 tips to increase blog traffic.

Brendan M. Egan of Simple SEO Group wrote a blog post that describes how to get people to read your blog posts. He believes the following 6 tips will increase blog traffic:

  • Increase Blog Traffic Tip #1 – Avoid promotion
  • Increase Blog Traffic Tip #2 – Use Visuals
  • Increase Blog Traffic Tip #3 – Use examples
  • Increase Blog Traffic Tip #4 – Personalize your posts
  • Increase Blog Traffic Tip #5 – Format properly
  • Increase Blog Traffic Tip #6 – Have a means of getting readers

Overall, I agree with this post except for Tip #1, Avoid Promotion. Brendan Egan states the following:

“The first, and maybe most important, rule of blogging is to avoid promotion. Whether that is self promotion, promotion of an affiliated brand, or promotion of some guy off the street willing to pay you for a mention in a blog post.”

I do believe just like Brendan Egan that you should make sure your posts have great content, but I don’t believe that you should never include promotional information in your post. If there is a product that you are promoting as an affiliate, it may make sense to create a product review blog post. You can describe what you like about the product, what you don’t like about the product or even how you have used the product. This is too much information to include in an email to your prospects.

Also, you may be talking about a topic in a blog post that would be enhanced by mentioning a product that is complimentary to the topic. This could be a paid product or even a free one. These are just two reasons why I disagree with Tip #1.

Tip #6 states  ways to get more readers. You should let your email subscribers now about your blog posts. This is something that I do not do on a consistent basis but should. Make sure you are sharing your blog posts on social sites such as Facebook, Twitter, LinkedIn and Google+.  You can also get even more sharing by using JustRetweet.

Also, make sure you are paying attention to Search Engine Optimization or SEO. I do this by using the Yoast SEO WordPress plugin. Lastly, don’t forget about syndication. You can syndicate your blog post on Medium and LinkedIn by sharing your story.

As you can see, there are many ways you can increase blog traffic. Some of these may resonate with you and some may not. I encourage you to try this out. Which one of these methods do you already use and which ones will you try? Leave a comment and let me know.



3 Ways to Keep Your Blog Full of Content

Blog Content

Blog Word For Blogger Website And Blogging

We all know content makes the web go round and a blog is a great platform for delivering content and growing traffic. But setting up a blog is only part of the battle. You still have to fill it with useful content on an ongoing basis. This article will teach you 3 blog content tips.

When you master these three things, you’ll be able to create a steady stream of content without working so hard.

Blog Content Tip #1-  Plan Your Content

If you take the approach that you’ll blog when you sit at your computer and decide to blog, you’ve probably found yourself staring at a blank screen more than once. Or you wandered off to Facebook or Instagram and hoped that inspiration would soon strike. And then what? A lot of wasted time.

A lot of people think that content planning is time consuming, but in reality it ensures that you create a cohesive content marketing plan that is more likely to make you money and saves you plenty of time in the process.

If you take the time to plan your content for the coming month, a couple of things happen:

  • You’ll be able to sit down and just create content when you’re ready or you can assign those topics to your guest contributors.
  • You can create a plan shaped around your product launches or affiliate products you want to promote. In short, you can more effectively make your content make money for you.

You should consider using a Blogging Calendar or Planner.

 Blog Content Tip #2 – Systemize Your Content Creation

Establishing routines for your content creation benefit you in many ways. Establishing routines doesn’t mean you’re going to spit out boring robotic content. It just means you can get a lot more done in a lot less time. You can determine what types of content you will include on your blog and where you can get ideas for your blog.

Blog Content Tip #3 –  Don’t Create All Your Content Yourself

A common approach to a blog is to center everything around the blog post owner. The logic is that all content is created by the owner because they are the expert and their readers expect no less from them.  This approach has appeal because you can create a great brand based on your personality and quickly build up a loyal following, but the long term drawbacks can certainly outweigh those benefits.

Some of those drawbacks are it is a lot of work for you, it is a lot of pressure on you personally to always deliver and you have no exit strategy. I am not suggesting that you should set up an impersonal business with a ton of content just flying out there to see what sticks. You can still benefit from being the central person in your business, but you also want to effectively leverage the work of others in delivering knowledge to your target market. Once you get help blogging, you have the ability to get more leads, more time for profit-generating activities and more variety for your readers.

Once you have a system in place, keeping your blog filled with useful and engaging content doesn’t have to be complicated. It begins with regular planning, establishing routines and getting help with your content. There are plenty of talented people out there. Leverage their skills for a win-win proposition for everyone.

To learn more about blogging, check out the 6 Figure Blogging Report. This free report teaches you how to make more money with your blog.

Secrets For Creating A Social Media Giveaway

Social Media GiveawayDo you use social media in your business? These days, it is imperative that you have an online presence and you pay attention to social media. No longer can you just post content to your blog and email your list. You must also incorporate social media. More than likely you have a giveaway on your landing page or your blog. But, you should also be creating social media giveaways. Here are 11 secrets to creating a social media giveaway.

Ivan Hamlin wrote How To Create A Successful Social Media Giveaway where he revealed the 11 secrets of creating a successful social media giveaway. The 11 secrets are:

  1. Set a measurable goal
  2. Go beyond traditional marketing
  3. What are you giving away?
  4. Use alternatives like coupons
  5. The right marketing
  6. Reach out to bloggers
  7. Constant promotion is the key
  8. Keep the audience hopeful
  9. Credibility is important
  10. Do announce the winners
  11. Get the winners to share their experience

Not only do you want to market your giveaway but you want others to do it as well. You could create incentives so people will share your giveaway. Another way is to get influencers to market it as well. Reaching out to bloggers in your niche is a great way to market your social media giveaway. You want to find bloggers that are in your niche and get them to market your contest. Here are 3 tools that you can use for finding bloggers in your niche are:

  1. Alltop
  2. FollowerWonk
  3. Google Search

These days, you can not ignore social media and it is a great way to engage more with your customers and grow your list. Think about what you could give away that would be of interest on social media. You want to think of something that could potentially go viral. What are you going to give away and how will you market it?