Welcome to Leave the Corporate World Behind

Leave The Corporate World Behind

Hello! I am Adrienne Dupree. I am an author a full-time entrepreneur and have an ecommerce business.  Specifically, I am an online and affiliate marketer. I am a former Program Manager that left the corporate world  behind in October 2015.

My book, Leave The Corporate World Behind, chronicles the stories of online marketers who have left corporate America and now have a full-time online marketing business. It also includes part-time online marketers who still work in corporate America. I am also a contributing author to What Is Your Why? and Positioning Yourself as an Expert: How Savvy Entrepreneurs Become Credible Authorities.

Welcome to Leave The Corporate World Behind. My mission is to teach people in corporate America who want to get out of the rat race how to start an online internet marketing business. The goal of this online marketing business is to replace their income. It will also allow them to control their own destiny and stop trading time for dollars.

Leave The Corporate World Behind has developed various products that can assist you in developing a successful business. How To Create An Amazon Store is step-by-step video training will show how to create your own Amazon aStore that is fully integrated into your WordPress site. How To Create A Sidebar Widget is video training that will show you step by step how to create your own image for your sidebar widget. You can create sidebar widgets that can be used to promote your own products or affiliate products. Top WP Plugins For Business is a product that I created with Connie Ragen Green that introduces the top 20 WordPress plugins for your online business.  The 15 Day Analytics Challenge provides an introduction to Google Analytics, gives you step-by-step instructions on how to set up your Google Analytics account as well as step-by-step instructions on how to run the various reports. And lastly, Affiliate Niche Site will teach you how to set up your own affiliate niche sites for another stream of income.

I added selling physical products on Amazon to my business 2 years ago. If you are interested in this business model, check out How To Get Started With Amazon FBA. You can even sign up for a free e-course.

Leave The Corporate World Behind will equip you with the tools and knowledge that you need to get started online whether you have a technical background or not. Leave The Corporate World Behind can help you to start realizing your dreams of controlling your own destiny and developing a successful online business. Even if you have to start part-time, I can help you because I know how to juggle a demanding corporate career and an online business.

Market Online Using Email

Market Online Using EmailNine Ways to Market Online Using Email

Email marketing is one of the most important and effective forms of marketing to ever be invented. The conversion rate for appropriate email approaches four to seven percent over time. That’s because a new client needs to see a brand seven to eight times before they trust it enough to buy something. Email is the perfect way to do that. There are nine ways to market online using email.

Market Online Using Email #1 – Use the Right Software

There are many different types of email marketing software available but you need to read the fine print to be sure that you can do what you want to do with it. It’s safer to use a cloud-based service than one you use that is self-hosted, although those exist too. Both provide code for your subscription form.

Market Online Using Email #2- Autoresponder Series

No matter what else you do when it comes to online marketing, when someone gets on your list be sure to send them something no less often than weekly. Less than that and they’re going to forget about you, and they might even think you’re spamming them because they forgot. Set up triggered emails in the service to go out on a regular basis.

Market Online Using Email #3 –  ECourses

A great way to fill up your email marketing autoresponder is with an eCourse that delivers daily or weekly with information and assignments for your audience. This is not only a good way to teach them something but also a good way to suggest other products.

Market Online Using Email #4 – Easy Recurring Content

Autoresponders offer the ability to set up easy recurring content that goes out on a triggered basis, either by setting a date or by setting an interval.

Market Online Using Email #5 – E=Newsletter

Some marketers use newsletters to send information to their audience. Newsletters are often larger and available on the site in HTML so a subscriber can view them via email or on the site. A newsletter can go out monthly or more often. Be sure to tell your audience how often they’ll get the newsletter so they know what to expect.

Market Online Using Email #6 – Craft Effective Headlines

It’s very important that headlines and subject lines be specific, keyword rich, and something the audience will want to open and see. Don’t be tricky or too cheeky as people don’t click through unless they know what’s inside.

Market Online Using Email #7 – Personalize Email

Autoresponder technology allows you to personalize an email based on the information you’ve gathered from your audience. You can collect first name and email, and then you can send your email to, “Dear Sally,” instead of no one.

Market Online Using Email #8 – Use Double Opt-In

You may want to use a double opt-in procedure. This means that the person subscribes at your website, then they agree that they subscribed via their email. Using this method offers proof if it ever comes up that you are not sending SPAM.

Market Online Using Email #9 – Don’t Forget The Call To Action

When you send emails to anyone for any reason, you should include a call to action. It might be to share the newsletter with others, to like you on social media, to try out software you recommend or something else entirely.

You simply cannot have a good online marketing plan if you don’t involve yourself with email marketing. In fact, everything else you do marketing wise should all lead back to building your email list. A targeted email list will enable you to give yourself a raise whenever you want one.

If you want additional help with your email marketing, I recommend Emailtivity.  Emailtivity is a series of 20 List-Marketing Checklists for creating and growing responsive mailing lists.

 

 

 

How To Get Paid For An Email Course

get paid for an email courseAn important aspect of having an email course is finding a way to monetize it. Making money for your hard work is important. When you make money doing something you love, and that you really know how to do, it will enable you to do more of it. This can help more people learn the information that they need to know. Find out what you nee to get paid for an email course.

PayPal

You can set up a PayPal subscription payment with a simple link to set up an eCourse. Set up a sales page with the payment option, and then send them to a thank you page with a sign-up sheet. That will sign them up for the autoresponder with the eCourse. You can also integrate PayPal with Aweber so they are automatically added to a list when they subscribe.

WishList Member

WishList Member is a membership software, which you don’t need to run an eCourse, but it is a good way to set them up to avoid issues with people unsubscribing and still being on the course list, as can happen with PayPal. Also, you can store the emails inside of the membership site so people can access them later.

Upsells

Upsells are a great way to make money from a free email course. This could be a product you’ve shown them that they need, such as a private membership group and other related products to the course.

Affiliate Programs

Your course may suggest different types of tools, software and services to your audience. This is a good opportunity to include an affiliate link. You do need to disclose in your terms of service on the sign-up page for the course that some links will be affiliate links. However, most people will not mind if you are suggesting things you’ve tried that work. WP Legal Pages is a WordPress plugin that makes it easy to add terms of service to your pages.

Exclusive Offers

People on your list will love feeling exclusive. Use the list to make “list member only” special offers. When you hype up these offers to let them know that they are honestly the only ones getting a “sneak peek exclusive offer” and an inside view of your products and services, they’ll be excited to get the chance.

Cross-Promote

If you have other offers outside of this course, such as more courses, you can cross-promote. This is an offer that is related to the course your customer is taking, but is not a sale that’s directly related to the course they’re in now.

Coaching

If you’ve given a good eCourse to your audience, you can offer to give them extra help with one-on-one coaching or group coaching calls for a fee. Make the offer through the course in the beginning, toward the middle and at the end.

If you give it some thought, you’ll be able to cash in on email courses. You can make it as simple as you want, or as complicated as you want, depending on which software you choose to use. But, one thing is for sure; you can make money and get paid for an email course.

Email List Importance

Email List ImportanceAn email list is a collected list of email addresses that are either given by customers when they make a purchase or by prospects that have filled out a form to receive your messages. Sometimes they fill out a form to get a free item, or just because they want to get the information from you. These email addresses are collected into a database that allows you to easily send out messages both immediately and automated to all the people on your list, or specific ones that you choose. You must have an email list to be a successful online marketer.

Here are the main reasons why an email list is an essential part of your online business success.

Email List Importance #1 – Professional Way to Contact Customers

Today most consumers are accustomed to giving their email address to a business entity, or realize that when they make a purchase the business will have their email address. This is a common way to communicate and contact customers and is very accepted by most people.

Email List Importance #2 – Email Software Offers Simple Automation

A really special function that you can do with email marketing software is to automate some parts of your email messages to your customers, leads and prospects. This means that messages that are educational, standard (like thank you messages) and more will be created once and sent to each person when appropriate, based on how you set up your autoresponder software.

Email List Importance #3 – Email Enables You to Add Value to Your Subscribers’ Lives

When you use email to contact people who have signed up to receive your messages, you are connected to them 24/7 in a very intimate way. This affords you the opportunity, if you plan for it, to add extreme value to your customers’ lives by sending them information that solves their problems.

Email List Importance #4 – Email Marketing Increases Conversion Rates

There is no denying that email marketing is one of the most, if not the most, effective forms of marketing that has ever existed. By using email to teach prospects about your business and offerings, you can increase conversions.

Email List Importance #5 – Email Marketing Creates Repeat Customers

Your best bet for increasing sales is always to keep your customers happy so that they become repeat customers. Repeat customers offer you the ability to increase your income exponentially. You simply need to use the customer list to tell them about other offerings they may be interested in.

Email List Importance #6 – Email Allows You to Get to Know Your Audience Better

Since email is so intimate, you can use the email to send out polls, to find out information about your audience. Some email software will let you know things about your audience simply based on the information they can get from the person’s email address and the files on record with Google and other email address providers.

Email List Importance #7 – Email Keeps You Super Close to Your Customers

You’re always with your customers due to smartphones and the ability to send messages to your customers any time of the day. It doesn’t even matter if the message is automatic; you can contact them 24/7 easily with just a click of a button.

Email List Importance #8 – Email Allows You to Educate Your Audience

A really awesome feature of having an email address for leads, prospects or clients is that you can send them information that educates them about their problems and then introduces them to the solutions, without browbeating or having to make cold calls.

Having an email list means that you spend some time collecting email addresses from leads, prospects and customers. Then use that information to send them information pertaining to their problems, offering solutions that you have created or that you have tried that others have created. Email marketing is a win-win for everyone involved.

If you want additional help with your email marketing, I recommend Emailtivity.  Emailtivity is a series of 20 List-Marketing Checklists for creating and growing responsive mailing lists.

 

 

Live Event Benefits

Live Event BenefitsA live event is an event that you attend in person. Instead of attending via a webinar or teleseminar, you go to a physical place. There are a ton of live events and there are events for almost every niche. I love live events and they are very beneficial. There are at least six live event benefits.

Live Event Benefits #1 – Networking

When you attend a live event, you can network with other people at the event. Make sure you bring business cards and be open to meet new people. Even as an introvert, I make a concerted effort to meet new people. Some of the people I have met at live events are my friends now.

Live Event Benefits #2 – Training

Live events are a great way to learn. They generally have a learning tract associated with the event. Look at the description of the event to determine what they are teaching. Make sure you bring a laptop or a notebook so that you can take notes. At lot of the conference rooms do not have a lot of outlets for electricity so consider bringing a surge protector or a portable charger.

Live Event Benefits #3 – Visit New Areas

A lot of the live events that I attend are not in my area so this gives me an opportunity to visit new areas. Determine if public transportation, cabs or Uber will be sufficient or if you need to rent a car. You will be busy with the event so you will only have time to explore in the evenings or if you stay longer.

Live Event Benefits #4 – JV Opportunities

When you start to network, it may become apparent that there are people that you can partner with. Look for people who offer complimentary products or services. You could create a course or information product with that person.

Live Event Benefits #5 – New Ideas

When I attend live events, the creative juices seem to flow. I come up with some new ideas. I will write all those ideas down on one sheet of a notebook. After the event, I review the list and prioritize the new ideas.

Live Event Benefits #6 – Meet People You Follow Online

One of the biggest benefits is that you will get to meet the people that you follow online. If you have their book, bring it with you so you can get it autographed. Also, make sure you take a picture. You will have a different connection with the person after you meet them in person.

Weekend Marketer Live

One of the live events that I attend is Weekend Marketer Live hosted by Connie Ragen Green. She is a phenomenal online marketer who is a fantastic teacher. As a former classroom teacher, she can break down tasks so that anyone can comprehend them. Her signature event is focused on multiple streams of income which is essential if you want to be a full-time entrepreneur. If you want to learn about online marketing, you should check out Weekend Marketer Live.

Types of Email Content

Email ContentMany people get stuck trying to figure out what type of content to send their subscribers via email. But, today there really is no limit to the form in which the email can be sent, so you are less limited by the types. You can send videos, text, beautiful HTML newsletters and more. The types of emails you should be sending via your email list include all the below but this list is not exhaustive. Check out these 8 different ways you can send email content.

Email Content #1 – Welcome Emails

You should always send a welcome email to explain to your audience what to expect from being on your email list. Tell them how often they’ll get messages from you, plus what type of messages they’ll get.

Email Content #2 – Thank You Emails

Whenever someone signs up, or you have a huge response to an offer, send a thank you to the entire list. It will make those who took you up on the offer feel great and make those who didn’t more curious about the offer.

Email Content #3 – eCourses

An email is a great way to send lessons about how to do something to your audience. You can make a series of emails that give tasks to them on things to do that ultimately leads them to a goal.

Email Content #4 – Promotional Emails

While you do not want every email you send to be promotional in nature, you do want to promote; that’s how you’re going to earn money. Use the other emails to build up to a promotional email.

Email Content #5 – Announcements

If you have a new blog post, new video, new eCourse, new anything to offer your audience, or even some personal announcement to make about your life (when relevant), then you should send an announcement to your list.

Email Content #6 – Newsletters

Having a regular weekly or monthly newsletter is an important component to having a profitable email list. There are many different things you can include in a newsletter, such as a reminder of other emails, blog posts, round-ups of information and so forth. These will work very well in a newsletter.

Email Content #7 – Advice

If someone asks a question in person, in a coaching call, on a message board or email, sometimes you can turn it into a message to send out to your email list. Giving advice to everyone on your list about something will add a lot of value to the list members.

Email Content #8 – Educational

One of the things you should do for your list members is to educate them on your niche, which is something they’re interested in. Tell them about problems and solutions that would be of interest to them.

Sending a variety of types of emails via your email list, and in different forms, will keep your audience excited to open each email that you send to them. Pick a few of these types of emails to send to your audience. Test out how each one does in terms of getting opens, click-throughs, and results.

If you want additional help with your email marketing, I recommend EmailtivityEmailtivity is a series of 20 List-Marketing Checklists for creating and growing responsive mailing lists.

 

 

 

How to Develop An Email Course

Email CourseAn email course is usually delivered in “drip” mode. This means that whether it’s daily, weekly or monthly, part of the course is delivered to those who signed up for it via their email, through an autoresponder service. An autoresponder service like Aweber.com, Mailchimp.com, or another one can get the job done delivering an email course. Check out these tips about creating an email course.

Email Course Tip #1 – Determine What the Purpose of the Course Is

Is this a free or paid course? Is the purpose of the course to encourage your audience to buy something from you when the course ends? If it’s a free course, what will the offer be at the end of the course? If it’s a paid course, how can you deliver exceptional value to your audience and make them feel as if they got their money’s worth?

Email Course Tip #2 – Decide What to Teach

Teach your audience about or how to do something that is unclear, frustrating or hard to do for your audience. If you’re not sure what this could be, look to ask your audience for the answers. You can ask them directly, or you can find groups where they ask questions. Any question is a likely a good choice for an email course.

Email Course Tip #3 – Organize the Subject

Choose your topic or question to answer so that you can now organize the subject into subtopics. You’ll want to pick one focused subtopic for each part of the email course. You don’t want to overwhelm your audience with too much information at one time. Instead, think of it like teaching one point of a problem at a time in a logical order.

Email Course Tip #4 – Choose How Long You Want the Course to Be

Usually an email course consists of five to seven emails for free courses, but sometimes a topic will require a lot more than that – especially if it’s a paid course. Decide how long, but more than six to eight weeks might be too long. It’s important to consider your audience so that you know how they’ll deal with shorter or longer courses. Making it too long might mean a lot of people don’t finish, but you do want to give enough information that they learn the material.

Email Course Tip #5 – Tell the Subscriber What to Expect

Before and after the subscriber signs up for the course, you should let them know what to expect. Be explicit about what is in the course so that they’ll know what’s coming and know what to look for. How many emails will be in the course? How often will they come? Will you send other emails and information to them? Let them know what to do if there is a problem. Probably the best place to do this is on the sales page, plus on the thank you page, plus in the first email.

Email Course Tip #6 – Format Each Email Similarly

You want each email to look like part of the same course by branding it the same. Use the same fonts, images, colors, intro and exit. Always tell them what you have already told them, and then after the body of the email tell them what to expect for the next part of the course. This will help hone their expectations in a way that keeps them interested and involved.

Email Course Tip #7 – Make Each Email Simple and To the Point

Once you’ve created a template for your course, it will be simple to fill in the details for the course. Give them one strong lesson each email, and keep the emails on the short side – no more than 700 to 1500 words per email. Otherwise it will be too overwhelming. If the email is going to be long, you can publish the content on unpublished pages on your website.

Email Course Tip #8 – Craft Subject Lines They’ll Recognize and Open

The subject line is important because it will be key to ensuring that your subscribers know to open the email. You probably want to put the name of the course and the lesson name inside so that they know.

Finally, give your audience a way to report problems and ask questions. You can do that via a special course email address or by making a private and closed Facebook group only for people who have signed up for the course.

If you want to learn more about email marketing, I suggest that you check out my tips on email marketing. You may also want to consider Really Simple Email MarketingReally Simple Email Marketing will teach you what to write in your email messages to keep your audience engaged with you and connected to your topic as you build your online business.

Email Subject Line – Encourage Opening Of Emails

Email Subject LineYou’ve finally got some subscribers to your email list, and now you want to start getting some interaction from your subscribers. You want them to read the information and answer your calls to action. But first, you must get them to open the emails. All that starts with crafting subject lines that encourage opening of your email messages. Make sure you are incorporating at least some of the following email subject line tips.

Email Subject Line Tip #1 – Pique Their Interest

Don’t give everything away in the subject line. Instead use the space to make them want to open the email and know more. Think about what they see when they get the email in their inbox and put the words in the right order to pique interest.

Email Subject Line Tip #2 – Tease Them

Email subject lines are a good way to bring humor and a fun personality to your email messages. Keeping your audience in mind, make your email subject lines evoke the emotions that your audience needs to open them.

Email Subject Line Tip #3 – Make Them Curious

The email subject line should make the reader curious enough to open it. If you know the audience you’re sending emails to well, and you should, it should not be difficult to craft curiosity-seeking email subject lines for them.

Email Subject Line Tip #4 – Don’t Be Too Clever

You don’t want to mislead your audience, so be careful about trying to be too clever with your email message subject lines. If they feel duped when they open the email, no matter how good your offer is, they’ll be unhappy.

Email Subject Line Tip #5 – Put Keywords First

Some people search their emails using various keywords; make it easy for them by including those keywords within the first three words of the email subject line. Plus, when the email comes in, the keyword will be immediately visible to them.

Email Subject Line Tip #6 – Personalize It

People respond very well to personalization in email messages, and that includes subject lines. If you can call out their name, or name their title, they’re going to be more likely to open the email message.

Email Subject Line Tip #7 – Avoid Filler Words

You have very little space in the email subject line. How long your subject line is will depend greatly on your audience. Test different lengths of subject lines to find out what works well with your audience, but the rule of thumb is 1 to 7 words or less than 130 characters.

Email Subject Line Tip #8 – Name Drop

A great place to name drop is in the subject line of an email. If you use a famous person’s name, or a person who your audience values, then all the better. You must be careful doing this because you don’t want the person’s name you drop to be angry, so ensure that it’s all positive. It needs to be a win-win situation.

Email Subject Line Tip #9 – Focus on a Deadline

A time limit mentioned in the subject line will also entice your audience to open it. If you offer a special that expires in three days, say so in the subject line so that they know that they need to open now and not wait until later. Note: Make the deadline real to be most effective.

Creating subject lines that encourage opening of emails is something that you need to consider carefully based on your topic, your audience and the results you’re hoping to achieve through your email marketing messages. You must also ensure that you have an email marketing plan.

If you want to learn more about email marketing, I suggest that you check out my tips on email marketing. You may also want to consider Really Simple Email MarketingReally Simple Email Marketing will teach you what to write in your email messages to keep your audience engaged with you and connected to your topic as you build your online business.

Your Email Marketing Plan

Email Marketing PlanYour best chance of success with email marketing is to create an email marketing plan based on the products that you want to promote. It all starts with your product funnel, which leads to your content marketing plan, which leads to your email marketing calendar. All email marketing should be focused toward promoting your products and your services and that requires planning. The following steps will help you increase the results of your email marketing.

Email Marketing Plan – Develop a Working Product Funnel

You probably already have various products and services, but you may not have designed a product funnel yet that helps you understand how everything is interconnected and works together. Understanding this can help you keep your different lists and promotions in order.

Email Marketing Plan – Design Sales Pages for Each Product

Each sales page should tell your audience the benefits of purchasing the product. Remember a sales page’s focus is on the audience, not on you. Focus on benefits over features. Pretend you are the client and answer all the questions and concerns they might have right on the sales page.

Email Marketing Plan – Start Appropriate Email Lists for Each Product

Using your autoresponder, create the lists for each product or service that you will promote. At a minimum, you will want a general email list for people who visit the front page of your blog and then two lists for each product you sell. Create one list for people who purchased the product and one list for people who just want more info about the product. Name them appropriately so that you know where to put the messages based from where the audience joins your list. When people purchase the product, automatically take them off the interest list and put them on the buyer list.

Email Marketing Plan – Develop a New Product Launch Calendar

Knowing when each product is being launched for new upcoming products and or services will help you identify which lists you can include the announcements and information on. Plus, it will remind you to create new sales pages, lists, blog posts and email marketing messages for each new product.

Email Marketing Plan – Create a Blog Post Publication Calendar

Based on the product launch calendar, write blog posts and set deadlines for them to be scheduled. Ensure that some blog posts promote the various sales pages, and other blog posts are designed for those who purchased already. For each message, consider who will see it and where they come from.

Email Marketing Plan – Create a Social Media Content Publication Calendar

Develop social media messages in a series based on your blog posts that will attract your readers to click through to your sales pages and purchase or sign up for your email lists.

Email Marketing Plan – Create an Email Publication Calendar

Based on how everything works together above, create a series of emails that you can edit appropriately for each separate list that you may want to promote the new product to. Load them into the right autoresponders, ensuring they link to the right sales pages depending on the audience they are sent out to.

Email Marketing Plan – Craft Follow-Up Messages

Don’t forget to craft all your follow-up messages too for each product that you sell. Once sold, you will want to keep in contact with the customer who bought it so that you can market future products and services to them.

By creating an email marketing plan of action to follow, you can make sure every single time you launch a new product that you can cross-promote other products and services without bombarding your list too much with messages they don’t need, thus increasing your conversion rates exponentially. If all the content you create goes together like a puzzle to promote all your products and services in a seamless way, it’ll be that much easier each time to set up for each new product.

If you want to learn more about email marketing, I suggest that you check out my tips on email marketing. You may also want to consider Really Simple Email Marketing. Really Simple Email Marketing will teach you what to write in your email messages to keep your audience engaged with you and connected to your topic as you build your online business.

Email Marketing Tips

Email Marketing TipsDepending on the email marketing software you use, it’s important to learn all the features that it has so that you can use it to its fullest potential. You might not even be aware of all the things your email marketing software can do. If you aren’t sure, consider seeking out someone who is an expert with your software choice so that everything can be set up to be the most effective and the most personal in nature. Below are 9 email marketing tips.

Email Marketing Tips –  #1: Craft Interest-Targeted Email Messages

Use the software to capture the information needed to personalize and craft email messages toward what your subscriber wants to know about. This is an important way to move your subscribers enough to purchase from you. Capturing the right information will enable you to point your subscribers to products and services that they want.

Email Marketing Tips –  #2: Create Geocentric Messages

It is likely that your email software allows you to capture location-based information from subscribers. This location-based information can be used for a variety of purposes, from marketing events in their area, to encouraging them to visit your location if you have a local bricks-and-mortar business.

Email Marketing Tips – #3: Let Them Define What Information They Want

Sending a poll or checklist to subscribers that lets them define what information they want to get is a good way to find out exactly what your subscribers need and want to hear from you.

Email Marketing Tips – #4: Acknowledge Purchases Made

Each time a purchase is made it’s important to acknowledge it with a thank you, but to also move them off a list that keeps promoting that item. If they feel like you’re harassing them to buy something they already have, they won’t respond to well when you market something new to them.

Email Marketing Tips – #5: Encourage Social Sharing

Put social share buttons on appropriate email messages so that your subscribers can help you get more people to sign up for your email marketing lists. This is a type of personalization that encourages them to share with their friends, but also encourages them to friend, like and follow you on other social channels.

Email Marketing Tips –  #6: Insert Predefined Fields

Most email programs allow you to insert different predefined fields. For example, if you have their first name, insert their name in the email. This makes the email more personal.

Email Marketing Tips –  #7: Use Date Insert Fields

It’s important for many of your emails to be pre-crafted, but you can make the email message look as if it was just created by using the date insert field. Then the email message looks timelier. With that function, in conjunction with special sales pages that also show the current date, you can personalize by keeping everything looking current. You would not want to use this function with your autoresponders, but you could use it with broadcast messages.

Email Marketing Tips –  #8: Use Retargeting Technology

Have you ever visited a site such as a shopping site and that site seems to be following you around? That is called retargeting. When someone visits your website, or buys something, it’s important to use the technology available to you to retarget them for buying something more. When your user receives your email, and opens it, a software program can be used to install a cookie that will then allow specialized ads to be delivered to the user when they visit various webpages.

Email Marketing Tips –  #9: Ask for Reviews for Products Purchased

Whenever a customer buys a product, send them a thank you message and then a series of follow-up messages. One of these can be a request for a product review, after giving them enough time to try and use your product or service. The form they fill out for the review will also ask for more information about them that you can use for further targeted marketing.

Even though most consumers are savvy enough to realize that a lot of email marketing is automated today, they still respond better to more personalization than less. Therefore, if you want to compete with others it’s imperative that you use your software to its fullest potential by using as much personalization as it’s capable of.

The software I use for email marketing is Aweber. You can create autoresponders as well send out broadcast messages to your list.  Get started with your 30-day free trial.

If you are interested in learning more about email marketing, I suggest that you check out Really Simple Email Marketing. Really Simple Email Marketing will teach you what to write in your email messages to keep your audience engaged with you and connected to your topic as you build your online business.

YouTube Live – What To Do First

YouTube Live – What To Do First

YouTube LiveYouTube Live is becoming the go-to platform for getting online marketers and anyone wanting to get their message out. Just like creating YouTube videos, it is easy and almost anyone can do it for any audience. Going Live is a little more complicated, but with the right instructions, you can do it. It’s important that you do, because live video is becoming super important for anyone who wants to build a strong business online.

The first thing you must do in order to go live on your YouTube Account is to set up a YouTube Channel.

Set Up Your YouTube Account

When you set up your YouTube account, you want to think about the handle you’ll use. It’s important to think in terms of your audience and how they’ll find you. For example, if your channel is about Learning Algebra, then you need to have the word “Algebra” someplace in your handle to help people find you.

 It’s fast to set up your YouTube channel if you have a Gmail Account, but you don’t need one. In fact, everyone with a Gmail Account technically already has a YouTube channel for viewing shows.  Just go to YouTube and you’ll probably see your image from Gmail in the upper right.

Set Up You Tube

You can also create a personal or a brand account by going to the Channel Switcher and adding a new channel. This is a good thing to do if you’re going live for Business to have a branded business account. Don’t worry, it’s free.

Channel Switcher

 

 

From there you can create your account. Once you have an account you’re ready to start with your live events. Once you have an account, go to your Creator Studio, which can be found in two spots once you are signed into YouTube.

If you would like to learn more about YouTube Live, check out the Step-by-Step Guide for Growing Your Audience with YouTube Live. This report include the following:

  • How to Build a Hungry Audience for Your Live YouTube Events
  • How to Come up With Ideas & Topics for your Live Event
  • How to Keep Your Live Audience Engaged
  • Examples of Successful You Tubers

 You also get a checklist. If you don’t want to be left behind, you must incorporate YouTube Live in your business now.