According to Wikipedia LinkedIn is a “social networking website for people in professional occupations.” It was founded in December 2002 and launched on May 5, 2003. Previously it was used primarily in corporate America for professional networking. Fortunately for us, it is now used for entrepreneurs as well. As of June 2013, LinkedIn reports there are more than 225 million users from more than 200 countries. Unlike some of the other social networking sites, LinkedIn is geared toward professional networking. LinkedIn can be used to increase your website traffic. The four ways to generate website traffic using LinkedIn is through your profile, status messages, integrating your blog into your profile and participating in LinkedIn groups.
Website Traffic Tip #1 – Profile
You should complete all parts of your LinkedIn profile. In the Website section, make sure you submit the name and the link to your business website. When people visit your site, they will also have to opportunity to visit your site.
Website Traffic Tip #2 – Status Message
In the Activity portion of your profile, you can share a status update. Keeping your status message constantly updated with a few words about the things you work on or the product or services you offer helps generate website traffic.
Website Traffic Tip #3 – Blog
You can add a blog link widget to your LinkedIn profile using Blog Link. This will allow you to inform your profile visitors about the latest updates on your blog.
Website Traffic Tip #4 – Groups
According to LinkedIn “LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. “ You can increase your website’s visibility and gain more traffic to your site by actively participating in relevant groups. Start group discussions by posting interesting questions to the group or by offering helpful information that is perhaps located on your site, and use this as a means of gaining exposure for your business.
As you can see, you should incorporate the use of LinkedIn as part of your business. It is a great way to get relevant traffic to your website. If you would like to learn more about LinkedIn, how to use it and how to get noticed by people in your industry, then LinkedIn and Network Like a Pro is training course that is perfect for you. LinkedIn and Network Like a Pro comes with 7 videos that cover topics such as establishing an impressionable profile, connecting with colleagues and friends and so much more. LinkedIn is a social networking site that should not be overlooked.