Webinars are very popular these days. If you are in the online marketing niche, there are at least 2 or 3 free webinars every day and night of the week. Webinars are simply seminars which are web-based. With webinars the participants listen to the audio through telephones or the computer and view the presentation via their web browser. You may think that hosting a free webinar is a waste of time. That could not be further from the truth. Here are 5 benefits of hosting free webinars.
Free Webinars Benefit #1 – Building Buzz
Hosting free webinars is one of the most effective ways to introduce your business online. Hosting a free webinar where you are presenting informative relevant content can lead to you being viewed as an authority in your field. Your prospective market will be very appreciative of your efforts since they don’t have to pay for anything and yet still get something out of your lecture.
Free Webinars Benefit #2 – Build Reputation
It may be difficult to get people to attend a paid webinar if you’re still a relative unknown in your niche. However, that shouldn’t stop you from hosting webinars. By producing a webinar that people can learn from without paying a cent, you will be able to introduce yourself to the industry. People then start to recognize your name. Now when you sell your next product you should get more sales.
Free Webinars Benefit #3 – Turn Webinar into Paid Course
Many marketers use this strategy to generate revenue from free webinars. The webinar is recorded and copied to DVDs. The audio is copied to CDs. The webinar is transcribed and turned into a PDF. Not only can the DVDs and CDs be sold as physical products, but you can turn the audio and video into electronic products.
To add value to the webinar, consider adding two or three premium topics into the new product that were not included in the webinar. That way, people will have enough reason to want to buy it since what they got for free doesn’t include the premium content.
Free Webinars Benefit #4 – Sell Products Linked to Webinar
Another great benefit of hosting free webinars is to sell your products that are related to the topic. Many marketers earn good income using this strategy. This is the reason why savvy marketers are more than willing to offer their Web lectures for free because they know it is a means to promote and sell their products such as books, e-books, courses, software and other services. More often than not, the sale from these products more than make up for the expenses incurred in hosting the webinar.
Free Webinars Benefit #5 – Earn From Your Affiliate Link
Even if you don’t have your own products, you can still earn money from your affiliate products. During the webinar, mention one or two products that your audience can use as reference or guide later on. Just make sure these products are related to the topic of your webinar. If they find your webinar useful, they are more likely to buy. Also if your webinar shows them what to do but the product you are selling shows them how, then they are also more likely to buy.
So as you can see it can be very profitable to host your own free webinars. There are many ways to profit from these webinars if they offer great information. The webinar service that I use is GoToWebinar. GoToWebinar offers you 30 days free. This should be more than enough time for you to earn money to pay for the service once your 30 days are up. If you would like training on how to produce great webinars, I recommend that you attend Web Camp. Web Camp is a 3 day live streaming event where you can learn all the ends and outs of producing successful webinars from the comfort of your home.