I know this title sounds like a lot of hype and if I had not experienced it myself, I would agree. On October 1, 2012, I started the Ultimate Blog Challenge. Prior to the challenge, my blogging was sporadic. I always had good intentions, but I never was consistent or followed through. I had joined the Ultimate Blog Challenge in July 2012, but never even started. For the first 6 days in October, I posted 5 blog posts, tweeted and shared my posts on Facebook. I also commented on several other blogs that are participating in the challenge. Participants also left comments on my blog posts. I had decided that I was going to keep track of metrics to determine how blogging for 31 days would affect my blog traffic. I decided to check my Alexa ranking on the first day. My world ranking was 9,047,428 and I didn’t even have a US ranking. Those numbers were very disappointing. I checked my numbers every day and they were jumping by leaps and bounds. This was so exciting and kept me motivated to continue blogging. On October 7, my world ranking was 3,251,084 and now I had US ranking of 325,089. I checked the numbers several times to make sure I had read it right. My ranking had increased by 5.8 million in 6 days.
What Is the Alexa Ranking?
So you may ask who is Alexa.com and why you should care. Alexa.com is a subsidiary company of Amazon.com that keeps track and measures traffic on websites. It measures how many visitors come to your website that has the Alexa toolbar installed as well as global rankings. The ranking is taken over a 3 month period.
Why Is My Alexa Ranking Important
Your Alexa ranking is important for several reasons. If your site has a good Alexa ranking, people believe your site is somewhere where they should be visiting. Advertisers also use your ranking when they decide if they want to advertise with you and how much they are willing to pay. If you want to sell your website, your Alexa ranking is also important.
Even though it has been stated that Alexa rankings are not accurate for sites with less than 1000 visitors, I will continue to track my ranking throughout this challenge. What is your experience with your Alexa ranking?