Article marketing is an excellent way to use information-based marketing. Article marketing is a very effective technique that can be used to get targeted prospects to your sites and convert them into buyers. In order to be successful with article marketing, you need to avoid these three article marketing mistakes – bad content; failure to promote and use keywords in your article; and failure to follow the guidelines of the article directories.
Article Marketing Mistake #1 – Bad Content
Sometimes people confuse the reason to promote your article with the reason to write it. There are three key benefits for promoting your articles: branding, lead generation and promotion. However, there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on informing your reader, then it will fail to achieve the three promotional benefits. No one will be interested in reading it. You have to figure out how to get people to read what is in your article first. If they never read it, then they will never click on your resource box. The best way to get people to read your article is by producing good relevant content. You have to produce content that will help your readers.
Article Marketing Mistake #2 – Failure to Promote and Use Keywords in Your Article
One of the reasons that online marketers like article marketing is because of the promotional opportunities. Your articles can help you generate additional links back to your site. You can also include a link back to your site or an opt-in page in the resource box.
Did you know that you can also get more visitors and better search engine results from that same article by using keywords and keyword phrases? In order to do this, you have to mention keywords in strategic places, but you have to be careful not to overdo it. In my blog post, Article Marketing – 6 Hot Tips To Get Your Article Read and Found, I discuss keywords, keyword phrases and keyword density.
Article Marketing Mistake #3 – Failure to Follow Article Directory Guidelines
Most article directories will not accept your content automatically. They usually have some guidelines and specifications that must be adhered to before they publish your article. Your article has to offer some value to the reader. It cannot just read like a sales page. You also need to make sure that you have checked for spelling errors and bad grammar prior to submission.
If you avoid these three mistakes, you can start to experience the benefits of article marketing. To learn more about article marketing mistakes, get your free report, Article Marketing Mistakes.