Backlinks – Who Is Linking to Me


The Google Algorithm Update article talked about the 4 recent updates made by Google.  If you have bad backlinks, then the Google Penguin update definitely affected you negatively. A backlink is a link that points to a website from another website. A backlink on another site can increase a website’s traffic and is used for search engine optimization (SEO). In the past, people bought backlinks to increase their rankings in the search engines.  In some cases, these backlinks were totally irrelevant and had nothing to do with the content that it was linking to.  This practice no longer works.

It is a good idea to find out who is linking to you and whether they are relevant backlinks.  When you review your backlink data, there will be two types of links – nofollow and follow.  According to Google, “Nofollow” provides a way for webmasters to tell search engines “Don’t follow links on this page” or “Don’t follow this specific link.” There are several free tools out there that can provide this information – SEOMoz Open Site Explorer, ahrefs Site Explorer and Majestic site Explorer.

Majestic site Explorer

The first thing you should do is register for a free account. Once you go to the Home Page, you input your domain name.

Backlinks - MajesticSEOMainPage

You select the Backlink tab and view your results.  If you have a free account, you only see the Top 10 results.

Backlinks - MajesticSEOBacklinksPage


When you register for an account, they will send you an activation code that you must activate.  On the Home Page, you enter your domain name and select the Search Links tab.

Backlinks - ahrefsHomePage

Select the Total Backlinks link on the left hand side of the page.

Backlinks - ahrefsBacklinks

This site will show you all of the backlinks, but you only get detailed information for the first 10 unless you have a subscription.  You do have the referring page URL, so you can check for any bad backlinks. You can also export up to 500 results to an Excel spreadsheet.

Open Site Explorer

You should sign up for a Free Community account. Go to features and select “Open Site Explorer” at the bottom of the page under Products and Tools.  Input your domain name and select the Search button.

Backlinks - SEOMozHomePage

The information from all the inbound links will be displayed.

Backlinks - SEOMozBacklinks

You can also download your results into an Excel spreadsheet.

You may think that it isn’t necessary to use three different tools to find your backlinks; but you will see that they all may have somewhat different results.  In light of all the recent Google Algorithm Updates , you should check your backlinks on a regular basis to ensure they are relevant.  I found a couple on my site that are not relevant that need to be removed.  Did you find any backlinks that should be removed?



Backlinks – Who Is Linking to Me — 4 Comments

  1. Thank you Adrienne for this post in which you have provided so much valuable, detailed information on how to find out which links are pointing back to our sites, and why we need to do this exercise.

    I enjoy reading and learning from your posts, and will be back to see what other information you share with your readers. I signed up too, to get your free Special Report “The 5 Secrets to Jump Start Your Online Success As A Newbie” and enjoyed the way in which you incorporated information in that from other well known marketers who have already succeeded online.

    Thank you!
    Moira recently posted…How To Manage Your Internet Marketing Information For Quick AccessMy Profile

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