You finally have your new website up. You even have one of those counters at the bottom of the page so you know exactly how many people visit your site. Done patting yourself on the back yet? When you are, it’s time to move your site to the next level. It’s time for Web Analytics.
Web Analytics may sound very complicated and technical, but it is essential to analyze what is actually going on with your website, Web Analytics is an incredibly useful, and easy tool. Web analytics can help you figure out all types of information about people who visit your site. Web analytics is a way to study who visits your site, what they do while they are there, and why they leave.
If you sell products on your website then Web analytics can tell you what product pages are attracting the most viewers and which ones are attracting the least number of viewers. You can even find out where your biggest customers are coming from.
If you want to show up high in the search engine rankings then you need Web Analytics. These tools allow you to figure out which keywords work best to drive traffic to your site. It can help you figure out how many hits you’re receiving from your advertising campaigns. That way, you can build your Web content to focus on those keywords and campaigns, and to drive even more traffic to your site. Below are six benefits for web analytics::
Analytics Benefit #1 – Provide a Traffic Count
Unlike those basic counters on the bottom of a homepage that I talked about earlier, Web Analytics can breakdown your visitors by how many are new, or “unique,” visitors, and how many are repeat visitors, along with what pages, and how many pages, they viewed.
Analytics Benefit #2 – Track Down IP Addresses of Visitors
The IP address of your visitors is their numerical address on the Web. Not only can you trace them to their geographical, real-world location, you can also determine the time of day that they visited..
Analytics Benefit #3 – Breakdown Individual Visits
You can breakdown individual visits by the entry page, where the person first landed at your site, and the exit page which is the last page they visited before they left. Entry pages generally show that the visitor may have bookmarked your site on that page, probably because of its valuable content. Exit pages, on the other hand, could be your site’s most boring content.
Analytics Benefit #4 – Measure Total Time
You can measure the total time that visitors spent on your site, and exactly what path they took through the site. This can give you a better idea about how well-designed your Web page is, so you can learn how to better design your site’s navigation to direct visitors where you want them to go, and get them to stick around your site longer.
Analytics Benefit #5 – Trace Your Visitors
You can trace your visitors back to the links that brought them to your site. The more links other Web sites have to your pages, the better. On the other hand, visitors may have come straight to your site, which is great as well. It could mean that word-of-mouth about your site is working.
Analytics Benefit #6 – Weigh Value of Keywords
You can analyze which terms people are using in the search engines to find your site. This gives you a great opportunity to optimize your content to what your visitors are looking for when they visit your site.
Ultimately, the benefit of Web Analytics is to make your site more worthwhile to your visitors. If you would like to learn more about Analytics and Google Analytics, check out my free Report, Google Analytics 101.