Email Marketing Tips

Email Marketing TipsDepending on the email marketing software you use, it’s important to learn all the features that it has so that you can use it to its fullest potential. You might not even be aware of all the things your email marketing software can do. If you aren’t sure, consider seeking out someone who is an expert with your software choice so that everything can be set up to be the most effective and the most personal in nature. Below are 9 email marketing tips.

Email Marketing Tips –  #1: Craft Interest-Targeted Email Messages

Use the software to capture the information needed to personalize and craft email messages toward what your subscriber wants to know about. This is an important way to move your subscribers enough to purchase from you. Capturing the right information will enable you to point your subscribers to products and services that they want.

Email Marketing Tips –  #2: Create Geocentric Messages

It is likely that your email software allows you to capture location-based information from subscribers. This location-based information can be used for a variety of purposes, from marketing events in their area, to encouraging them to visit your location if you have a local bricks-and-mortar business.

Email Marketing Tips – #3: Let Them Define What Information They Want

Sending a poll or checklist to subscribers that lets them define what information they want to get is a good way to find out exactly what your subscribers need and want to hear from you.

Email Marketing Tips – #4: Acknowledge Purchases Made

Each time a purchase is made it’s important to acknowledge it with a thank you, but to also move them off a list that keeps promoting that item. If they feel like you’re harassing them to buy something they already have, they won’t respond to well when you market something new to them.

Email Marketing Tips – #5: Encourage Social Sharing

Put social share buttons on appropriate email messages so that your subscribers can help you get more people to sign up for your email marketing lists. This is a type of personalization that encourages them to share with their friends, but also encourages them to friend, like and follow you on other social channels.

Email Marketing Tips –  #6: Insert Predefined Fields

Most email programs allow you to insert different predefined fields. For example, if you have their first name, insert their name in the email. This makes the email more personal.

Email Marketing Tips –  #7: Use Date Insert Fields

It’s important for many of your emails to be pre-crafted, but you can make the email message look as if it was just created by using the date insert field. Then the email message looks timelier. With that function, in conjunction with special sales pages that also show the current date, you can personalize by keeping everything looking current. You would not want to use this function with your autoresponders, but you could use it with broadcast messages.

Email Marketing Tips –  #8: Use Retargeting Technology

Have you ever visited a site such as a shopping site and that site seems to be following you around? That is called retargeting. When someone visits your website, or buys something, it’s important to use the technology available to you to retarget them for buying something more. When your user receives your email, and opens it, a software program can be used to install a cookie that will then allow specialized ads to be delivered to the user when they visit various webpages.

Email Marketing Tips –  #9: Ask for Reviews for Products Purchased

Whenever a customer buys a product, send them a thank you message and then a series of follow-up messages. One of these can be a request for a product review, after giving them enough time to try and use your product or service. The form they fill out for the review will also ask for more information about them that you can use for further targeted marketing.

Even though most consumers are savvy enough to realize that a lot of email marketing is automated today, they still respond better to more personalization than less. Therefore, if you want to compete with others it’s imperative that you use your software to its fullest potential by using as much personalization as it’s capable of.

The software I use for email marketing is Aweber. You can create autoresponders as well send out broadcast messages to your list.  Get started with your 30-day free trial.

If you are interested in learning more about email marketing, I suggest that you check out Really Simple Email Marketing. Really Simple Email Marketing will teach you what to write in your email messages to keep your audience engaged with you and connected to your topic as you build your online business.


Comments

Email Marketing Tips — 5 Comments

  1. I use Aweber but need to spend some time learning the tactics you listed, which all sound great. I will be taking the Really Simple Email Marketing course to beef up my skills in an area I have neglected too long.

    I love your emails Adrienne and think you do a great job providing value, which is why I always read them 🙂

  2. Great list! I use AWeber, too, but it doesn’t easily allow for #3, #3: Let Them Define What Information They Want. It can be done with an add-on, AW Pro Tools, but that seems expensive for the little I’d use it.
    And what do you use for retargeting? I’m going to start doing Facebook ads next month and would like to combine retargeting with it. I’ve never thought of combining it with email.

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