I am sure that almost everyone has heard of blogging, but a lot of people only associate it with individuals or online marketing businesses. People don’t realize that every business whether they are online or offline can benefit from having a blog.
The ease of publishing a blog makes it a perfect marketing vehicle for any type of business. Whether you work from home or are the CEO of a Fortune 500 corporation, blogs are a great addition to your marketing strategy.
Blogs create a face for your business that your customers can identify with and participate in. Blogs have become a valuable part of today’s consumer-generated media. They give consumers a platform to actively engage and participate in dialogs with key personnel within a company.
Many companies such as General Motors, IBM, Boeing, and Microsoft have all set up blogs to market their services or products. They reason these big companies have a blog is because it is a cost-effective way of communicating quickly with their prospects and customers. By providing a blog for their customers to talk about their product, a company can easily find out what their customers really want and tailor their products accordingly. This open-dialog between a company and customers have dramatically cut costs and boosted revenue. Now companies can get first-hand research information for next-to-nothing. A blog is the perfect instant feedback mechanism.
If you have a small business or a home-based business, the same strategies apply to you as well. You can use blogs for the following:
- Provide value-added content
- Build a relationship with your readers
- Establish trust with your customers while gaining credibility
- Create awareness about your product offerings
- Test ideas and research your market by getting your readers and customers to participate in discussions
If Fortune 500 companies believe that blogs should be a part of their marketing strategy, then why wouldn’t you do that as well? If you want to learn key skills successful bloggers use every day to get and keep readers and earn more money, then you should check out Smart Blogging Skills.