Google Algorithm Update

Google Algorithm Update

Anytime an announcement is made regarding a change in Google algorithms, web site owners get nervous. Google has been very busy lately.  In the last 2 weeks, there have been 4 updates – Panda Update 20, EMD Update 1, Penguin Update 3 and Top Heavy 2.

Google Algorithm Update – Panda Update 20Google Algorithm Update Panda

The 20th Update to Panda came out on September 27, 2012. This update impacts 2.4% of English search queries. Panda is a Google algorithm filter that deals with low quality content.

Google Algorithm Update – EMD Update 1

The Exact Match Domain (EMD) update came out on September 28, 2012.  This update affects low-quality exact match domains.  With exact match domains, the domain name matches the search query exactly.  In the past, these sites ranked very high in the search results even if the content was low quality or not relevant.

Google Algorithm Update PenguinGoogle Algorithm Update – Penguin Update 3

The purpose of the Penguin algorithm is to fight web spam. Keyword stuffing, link schemes, cloaking and some duplicate content are deemed as webspam by Google.  Keyword stuffing is when a page uses keywords frequently and out of context to get search ranking.  Link schemes involving excessive link exchanging as well as linking to unrelated sites.  With cloaking, different content is displayed to people as opposed to the search engines.  Duplicate content refers to having the same or similar content across multiple pages of your website. The 3rd Penguin update came out on October 5, 2012. This should affect about 0.3% of English queries.

Google Algorithm Update – Top Heavy 2

The latest one “Top Heavy 2” came out on October 9, 2012.  Top Heavy is also known as the Google Page Layout algorithm. You will be penalized if your pages have too many ads “above the fold”.  Matt Cutts, the head of webspam at Google, stated on Twitter  that only 0.7% of English sites should be affected by this update.

The first Page layout algorithm update took place in January 2012. It was stated that people complained if once they clicked on a search result, it was too hard to find the content.  This was because of all the ads that were displayed at the top of the page. People were not happy about having to scroll down the page to actually get to the content.

Instead of trying to game the system, I recommend that you develop high quality content, build natural backlinks and ensure that you have more content than ads on our site.  If you believe that you have been affected by these recent Google algorithm updates, please share by leaving a comment.


Google Algorithm Update — 4 Comments

  1. I don’t think Google is on our side, they’re a business and they are there to make money. Don’t get me wrong, some websites you see deserve to get walloped. But between the algo changes and the changes in how the SERPS are presented, well at the moment Google is not my prefered search engine. There’s far too many ads (and paid shopping results) and even without SPYW here in the UK, far too much personalisation.
    Rant over – great wrap up Adrienne 🙂
    Jan recently posted…How to Remove an Interactive Transcript on YouTube [Video]My Profile

    • Jan, I think that in the process of trying to get rid of some of the junk, honest websites are being negatively affected. What search engine do you prefer?

  2. Google is on our side. Really. You might not think so from the wailing and gnashing of teeth that goes on whenever they bring out an update or a major algorithm adjustment but, if you think about it, you will realize it is true. Google’s primary job in search is to bring the searcher together with the best fit websites at the top of the SERPs. Now, that may not always be YOUR website. Sorry. But that’s the deal. So instead of trying to rank for ALL searches, like your site was some kind of sticky-post ad that no one really wants to see anyway, focus on being found for what/who you and your site, really are. You’d be amazed how traffic, and business, improves! -Steve/wiz.
    Rev. Stephen B. Henry, PhD. recently posted…Structural SEO (Part 1 of 3)My Profile

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