Using Guest Blogging As A List Building Strategy

Guest BloggingGuest blogging is a great list building strategy. It is a great way to get traffic and subscribers for your blog. There are already many popular blogs out there in your niche that have a large readership. Those readers are interested in what you have to say, the things you blog about, the content you share in your newsletter or autoresponder messages and of course the offers you have to make (either your own products or affiliate offers).

How to Find Guest Blogging Opportunities

The best way to find guest blogging opportunities is to start with some blogs you already know of in your niche. Look for popular blogs that get at least 5 comments per post. Comments are a great way to judge how popular a particular blog is. You can also look up the Alexa ranking of the blog.

You can also find blogs by using Google’s blog search engine. Search for some of your main keywords and see what posts and blogs come up.

A third option is to use Technorati. It is a directory of blogs that you can search for posts or entire blogs based on your criteria.

No matter what method you use, spend some time this week to find about 10 popular blogs.

How to Approach the Owner for Guest Blogging

You may be tempted to sit down and email each blog owner about doing a potential guest blog post. Do yourself a favor … DON’T. Instead, spend a little time reading each of these blogs and get in the habit of commenting on it a few times per week.

After a week or two of doing this, the blogger will start to recognize your name, especially if you take your time and write great comments.

Your next step will be to write a great guest blog post. Once it’s all done, email the whole thing to the blog owner. The idea here is to make it easy for them to post it. If the blog post is right there, nicely formatted and all they have to do is copy and paste it they’ll be much more likely to do it.

Don’t forget the Follow Up

Once your guest blog post goes live, you may think your work there is done, but you’ll get a lot more out of each post if you spend a little extra time and effort. Keep an eye on the blog and as soon as you see your blog post on there, tweet about it, mention it on Facebook and bookmark it on a few social sites like delicious. This will create a little extra buzz and traffic for both you and the blog owner.

And that’s a good thing. Obviously the more traffic and attention the guest post gets, the more traffic your own blog gets. More importantly though, the blog owner will notice your efforts and the positive effect your guest blog post has on his blog.  Once that happens, your chances of being invited back for more guest blog posts go way up.

To learn more about to list building strategies, you can read my free report, List Building For Internet Marketing Newbies.


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