You would have to be hiding under a rock not to have heard about Instagram. It’s been around for years, but the boom in mobile phones with cameras has rocketed to one of the top 20 websites in the world.
What is Instagram?
Instagram is a social network for sharing photos and videos, ideally from a Smartphone. Take the picture, upload it, and share it with your followers. Think of it as Twitter for images, or a simplified version of Facebook, with images and video the main content formats. Facebook recently bought Instagram.
Every time you post an image and a link to a page at your site, your followers will see it and be able to like, comment, and share through an embed code. They can share to a specific person by typing in the person’s name and appending the “at” symbol (@). Hashtag sharing is also an option.
A hashtag is a word or phrase preceded by a hash or number sign (#). It’s often used to identify messages on a specific topic. #cockerspaniel would be an example of a hashtag. If you clicked on it, you would be taken to a page with images of cocker.
Note that unethical marketers often try to deceive or trick readers by using popular hashtags on unrelated content. Always create valuable content for the people in your target audience and avoid spamming. Choose hashtags carefully to make sure they obviously pertain to the item. Marginally related tags may be flagged as spam.
Why use Instagram?
As with all social sites, Instagram will give you increased visibility. If you love to take pictures or have a lot of high-quality images of your products and services, it’s easy enough to post from your phone or even from your desktop with the help of a browser extension (such as Websta for Instagram, which you can add to your Google Chrome browser).
Since Instagram is now owned by Facebook, you can also be confident that it will be growing by leaps and bounds. In addition, you can now run Facebook ads on Instagram. They offer several different ad formats and ways to create the ad, including right from your mobile phone.
Instagram ads are a relatively new phenomenon, so there is less completion and therefore the price will be cheaper. Best of all, the ads will be highly targeted thanks to Facebook’s audience targeting. Select by age, marital status, location, interests and more. It also means tapping into an audience that tends to be younger, more tech savvy, well educated, and in a higher income bracket. More than 60% of 18 to 29-year old use it, and more than 33% of those 30 to 49. The audience tends to be female and live in an urban area. One-third of all users earn between $50,000 and $75,000. If this looks like the type of audience you would like to attract, it’s time to start marketing on Instagram.
As you can see, Instagram is something that you can be using to further your business.