Why Keyword Research is Important

Keyword ResearchWhen starting an online business, keyword research is very important. Keywords are what people type into the search bar when they are looking for a website that offers the product they want to buy or the information they are searching for. Knowing the keywords your customers are using and optimizing them on your website will put you miles ahead of your competition.

When educating yourself about what a good keyword is, you will find that a good keyword is one that does not show results in the millions. You need to use keywords that are more specifically targeted to your information. Doing this will rank you higher on the search engine results page, also.

Ranking high on the search engine results page will result in getting more people to click through to your website and more business for you. This is an extremely competitive world and anything you can do to get an advantage over your competition is beneficial.

Sometimes these keywords are not easy to find, although it is very exciting when you do find them because now you have something not everyone else knows about. Keywords that are more specifically targeted to what you are selling are called long-tail keywords. Long-tail keywords are keywords that are more than one or two words and even as long as a complete sentence usually describing exactly what the customer is looking for.

Imagine the traffic and sales figures you can achieve if you are on top of the search engine results page and have the keywords that describe exactly what the customer wants. You could be making money, hand over fist, in a very short time with the right keywords. A good keyword research tool can make all the difference in the world. There are many to choose from. The Keyword Suggest Bloodhound tool is a great tool to use for keyword research. This tool finds keywords using results from Google, Amazon, Bing, Ask.com and Ebay. Once Keyword Suggest Bloodhound finds the keywords, you can download them into a file that can be imported in Microsoft Excel.

Once you understand how to properly use keywords the quicker you can start ranking high on a search engine results page, increase traffic to your website and start making money. Check out Keyword Suggest Bloodhound to help you find profitable keywords quickly.


Why Keyword Research is Important — 4 Comments

  1. Adrienne, I agree with your post here that keyword research is important – especially if we are using search engines for traffic. Taking the time to figure out how to do keyword research properly pays dividends as then we are able to post content that targets those keyphrases/affiliate offer combinations and so attract search engine traffic – ie web visitors who have found our content on their own – these visitors are far more targeted and therefore more likely to convert at a higher rate.

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