There are many things you can do to improve your Klout score. If you are unfamiliar with Klout, you can read Klout: A Social Influence Tool to get an overview of this social influence tool. If you can change the online factors that are used by Klout, you can rise your Klout score.
It’s important to keep in mind that your Klout score is a 90 day running average. That means that even if you execute all these tips perfectly, it’s going to take some time before your score reflects your new level of online activity. Treat it more like a marathon and less like a sprint.
Klout Score Tip #1 – Create Content People Want to Share
There are a lot of tactics you can use to boost your influence. But at the end of the day, your influence depends on whether or not people want to share your content. The best way to make people want to share your content is to create content that’s worthy of sharing in the first place. Spend more time on your content than on your marketing. Great content gets shared naturally, while poor content is hard to get shares even with great marketing.
Klout Score Tip #2: Jump In On Popular Hashtags
When you’re participating in popular hashtag conversions, people are much more likely to @reply you and retweet you. These are two things that Klout looks at a lot to determine Klout score. Use various hashtracking websites to find these trending hashtags and comment on them. Popular sites include “What The Trend” and hashtags.org.
Klout Score Tip #3: Ask Your Audience Questions
Again, the goal is to deliberately facilitate as much activity on your social media feeds as possible. One easy and natural way to facilitate that discussion is to ask your audience questions. Ask questions that people would want to share their opinions about. Give your audience a chance to brag about their ideas. Ask provocative questions or questions that people would have strong opinions about.
Klout Score Tip #4: Do @Mentions Often
When you @mention someone, they’re more likely to see your message and respond back with a @mention. Furthermore, when you @mention someone, they see your name and remember you. They’re more likely to follow you, as well as more likely to recognize you in their Twitter feed. Using @mentions helps you stand out from all the chatter. It’s not going to immediately boost your Klout score; instead it’ll help you gain more and more attention on the social web. In time, this could make a big difference.
Klout Score Tip #5: Connect With Influencers
Connecting with influencers can help boost your Klout score in several ways. If an influencer @mentions you in public, then more people are going to find your feed. More people will follow you, retweet you and get in conversations with you. That means a higher Klout score. Second, Klout treats different people’s retweets and @mentions with different weights. A highly influential person bears a lot more weight than a person with low influence. If you engage in the social sphere with an influential person, you’re going to get a higher Klout score just from that.
These are five ways to increase your Klout score. Some of these tactics focus on deliberately increasing social engagement, while others focus on actually expanding your reach. Both methods will help give your Klout score the boost you’re looking for.