How many times have you come across a great blog, started reading and had every intention of either bookmarking it or writing down the URL so you could get back and read more posts next week? Maybe you did bookmark it, but it’s now sitting there with 400 other bookmarked pages you’ll never look at again. Don’t feel bad; we all do it.
The web encourages short attention spans and as we hop from site to site, we come across some great stuff, never to get back to it again. How can you keep that from happening to your blog? It’s easy, BUILD A LIST.
The idea is simple. As visitors come to your blog you encourage them to sign up for your list. You can email these people and bring them back to your blog over and over again. As an added bonus, lists can be quite profitable.
You just have to recommend a product here and there and you’ll could be making a dollar per subscriber (on average) per month.
Getting started with list building can seem like a daunting task at first, but it really isn’t all that complicated.
If you’ve been working online for any length of time, you’ve heard people talking about their lists. They compare size, opt-in rates, click-through stats and of course profitability. If this all sounds like a foreign language to you, don’t worry. Let’s start at the beginning.
What is a List?
A list is simply a database full of email addresses (and often names) of your readers or subscribers. You collect those emails from your website and something called an autoresponder service takes care of storing those names for you and gives you the option to send emails to that group of people.
What is List Building?
List building is the process of building that list of names and email addresses. One of the easiest ways to build your list is to add a signup form to your blog. Autoresponder services like Aweber will give you the tools you need to do this. Using a simple form, you set up your list and create a form (using one of hundreds of templates) that works well with the theme and look of your blog. You copy the code Aweber will give you for your form and paste it into a sidebar widget.
Down the road you may want to look into other ways to build your list like creating opt-in pages for example. List building is one of those things you want to continually work on and get better at. Ultimately, the bigger your list, the higher your online income will be.
How Can You Benefit From a List Building?
There are quite a few reasons why you should consider building a list. The first is that you can now bring people back to your blog. How many times have you come across a great site that you loved, then clicked through to another page and 20 minutes later you’ve forgotten all about that new site you meant to spend some time exploring? It happens to all of us – including your site’s visitors. But if you capture your visitor’s email address, you can reach them later and bring them back to your site.
I’m sure you’ve also heard the expression that the money is in the list. If you have a mailing list, you can occasionally email them with product offers. Those could be your own products, or something you are recommending as an affiliate. Either way, being able to email a list of people about those offers is one of the best ways to monetize your blog.
When is the Best Time to Get Started with List Building?
That’s a question I hear quite a bit. When should I start building my list? The answer is as soon as possible. If you haven’t already started, start now. Don’t worry if you’re not getting a lot of traffic to your blog yet. Even a few visitors can turn into a couple of subscribers and that’s a great start. Then as your traffic grows, your list will grow with it.
To find out more about list building, get your free report List Building For Internet Marketing Newbies.