One of the most powerful things to create in your online marketing business is a short report. According to eHow.com, “a short report informs the reader about a specific subject to help her make a decision. Usually no longer than 10 pages, a short report consists of facts and sometimes an analysis of the facts, as well as recommendations. The information is arranged in a memo format with both first- and second-level headings. Readers of these reports expect the information to be written clearly, concisely and completely.”
There are three ways that you can monetize your short report
- Give it away as a free report
- Sell it on your website
- Sell it on Amazon
Even though you will give your short report away for free, you can still monetize it. I would recommend that you include affiliate links or links to your own product in your free report. When people click on your affiliate links and buy your recommended products and services, you will receive an affiliate commission. If they buy you products, then you are compensated as well. There are many ways to deliver a free report. It can be the giveaway for your opt-in box or you can create a separate opt-in page for the report. You can also offer them from your website. List Building for Internet Marketing Newbies is an example of a free report that I have developed.
One of the success factors in viral marketing of your free report is quality. If your readers find your information worth sharing, and you encourage them to do so by giving them the right to give your report away for free, you will be able to have your name, status and links within the report passed around without any effort on your part – simply because others are willing to do so for you!
Sell It On Your Own Website
Not only can you give away your short report for free, but you can actually sell it on your own website. You need to make your report more than 10 pages if you are going to sell it. Make sure that it is filled with valuable and useful content. This is an easy way to get started selling a product without having a shopping cart. You can create a short sales page with a PayPal button or even include a widget on your website that goes to PayPal.
Sell it on Amazon
If your short report is really good then you can sell it on Amazon as a Kindle report. You need to have a great eye catching cover. I would also suggest that you have a table of contents so it is easy to navigate through your report. Your 10 page free report needs to be expanded. It is better to over deliver than to under deliver. You want your consumers to be raving about your content and leave outstanding reviews.
If you would like more information about how to create short reports and monetize them, then you should consider Kelly McCausey’s Rapid Report Club. Rapid Report Club is a 3 month program where you will create a launch three small reports:
- One to Giveaway (Build that list!)
- One to Sell (Say hello to Customers!)
- One to publish on Kindle!