Are you using Twitter on a consistent basis? If you are not using it, then why not? A lot of people think that Twitter is a waste of time. That could not be further from the truth. Twitter is being used by mainstream media now, so you need to pay attention.
In December 2012, Nielsen announced that it was teaming up with Twitter to create the Nielsen Twitter TV Rating.
This became active for the Fall TV season.
I read an article, Twitter chatter joins Nielsen TV rating data, where it was stated that people don’t just watch TV anymore, they talk about it on Twitter. I don’t watch that much television anymore, but I do watch Scandal. Twitter and Facebook are filled with tweets and posts while the show is airing. I won’t even log into my Facebook account if I have not watched the latest episode of Scandal. The finale of Breaking Bad generated 1.24 million tweets. The conversation peaked at 22, 373 tweets per minute.
You may be thinking that this still is not relevant for your business. If the mainstream media is using Twitter, then you need to jump on the bandwagon. Search for tweets that are relevant to your niche using hashtag searching. For example, you can search for online marketing related tweets by typing “#onlinemarketing” in the search box. You can also search for online marketing related videos by typing the following in the search box, “#onlinemarketing filter:videos”. You want to find the heavy hitters in your market and follow them. Retweet and comment on relevant content. You can use Twitter Advanced Search to search for words, people or places.
After you have started implementing some of these tactics, you will want to measure the effects of your Twitter Activity. Twitter Analytics Tools discusses 5 free twitter analytics tools that you can use to measure your activity.
As you can see, Twitter needs to be a part of your social media arsenal. The good thing is that there are tools that make it easier to find relevant people to follow as well as analyze your activity.