Jeanette Cates was one of the first people I connected with when I came online. I instantly felt a connection to her due to her technical background. She has started a 1 hour book series where she teaches you a topic in one hour. The first one in the series is about membership sites.
You may be wondering, so what is a membership site? A membership site is a website where members have access to content. Membership sites can be free or members have to pay a fee. If it is a paid membership site, then the fees are generally monthly or annually.
I am currently using membership sites for my information products. The content is stored in a membership site instead of a download page. This is better for the buyer and me as well. If you want access to your product, you just log into the membership site. If you forget your password, you can select a link to reset it. How many times have you searched for an old email to get the download link for a product that you bought? There is less support for me as well.
Even though many people are delivering their information products in a membership site, this is not the only way membership sites are used. They are typically used for a recurring program where content is added weekly, monthly or some other interval.
Jeanette’s book, One Hour Guide To Membership Site Plan, covers all of the ways that you can use a membership site. The book goes through a 5 step process for creating your membership site. The 5 step process is as follows:
- Choose your payment model
- Choose your delivery method
- Create your content
- Make the money decisions
- Market your site
There are various payment models, but the ones I like the most are fixed period recurring and unlimited recurring. The easiest delivery method is email using an autoresponder; however, it is not as reliable as some of the other delivery methods. A membership site is probably the most reliable. There are so many choices for the type of content that you can provide. I am going to start with tips. When you decide how much you are going to charge, you must determine what you operating costs are so that you don’t lose money.
One of the things that I need to get better with is marketing my sites. At lot of times, you spend so much time developing your site, that you don’t spend enough time marketing. One Hour Guide To Membership Site Plan describes multiple ways to market your membership site.
There were several aha moments or takeaways from the book. The biggest one for me was write your sales letter first. The second one is to offer a 30 day free trial to your membership site as a bonus to your other products.
Membership sites are a great way to add recurring income to your online marketing business. One Hour Guide To Membership Site Plan is a great book that explains step-by-step how to set up a successful membership site.