Your opt-in page also known as the “squeeze page” or “lead capture page” or “landing page” can build your mailing list by funneling all of your would-be subscribers through a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method. The minimum information that you must ask for on your opt-in page is the email address. Most people also ask for a first name. There are four tips for creating a successful landing page that converts visitors into subscribers at a very huge percentage.
Opt-In Page Success Tip 1 – Offer Something Free
In order to get your visitor’s email address you need to offer something free. This is an easy way to build your list. There are many free giveaways that you can offer. A free report, video, audio, e-course, sample or an e-book are all examples of things you can offer in exchange for you visitor’s information.
Opt-In Page Success Tip 2- Landing Page Content
Even though you are giving away something free, the opt-in page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or trying to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.
Opt-In Page Success Tip 3- Links
Your opt-in page should only contain your opt-in form and any important disclaimers and terms that you must include. There shouldn’t be any other links on your opt-in page. The idea is to keep your visitor focused on your free giveaway offer. You don’t want them clicking away without completing your opt-in form.
Opt-In Page Success Tip 4 – Benefits
You must include the benefits of the freebie you are offering. You can’t just say get my free giveaway. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to buy but just merely subscribe to your list in exchange for the freebie.
As a final reminder and conclusion, in order to build trust, you should include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report or offer. People will relate more to a real person than just an impersonal sales letter. Read Using an Opt-In Page As a List Building Strategy to find out more about using opt-in pages to build your list. If you would like a tool that helps you create opt-in pages easily you should check out WP Squeeze Pro. WP Squeeze Pro comes with 24 templates.