Your Email Marketing Plan

Email Marketing PlanYour best chance of success with email marketing is to create an email marketing plan based on the products that you want to promote. It all starts with your product funnel, which leads to your content marketing plan, which leads to your email marketing calendar. All email marketing should be focused toward promoting your products and your services and that requires planning. The following steps will help you increase the results of your email marketing.

Email Marketing Plan – Develop a Working Product Funnel

You probably already have various products and services, but you may not have designed a product funnel yet that helps you understand how everything is interconnected and works together. Understanding this can help you keep your different lists and promotions in order.

Email Marketing Plan – Design Sales Pages for Each Product

Each sales page should tell your audience the benefits of purchasing the product. Remember a sales page’s focus is on the audience, not on you. Focus on benefits over features. Pretend you are the client and answer all the questions and concerns they might have right on the sales page.

Email Marketing Plan – Start Appropriate Email Lists for Each Product

Using your autoresponder, create the lists for each product or service that you will promote. At a minimum, you will want a general email list for people who visit the front page of your blog and then two lists for each product you sell. Create one list for people who purchased the product and one list for people who just want more info about the product. Name them appropriately so that you know where to put the messages based from where the audience joins your list. When people purchase the product, automatically take them off the interest list and put them on the buyer list.

Email Marketing Plan – Develop a New Product Launch Calendar

Knowing when each product is being launched for new upcoming products and or services will help you identify which lists you can include the announcements and information on. Plus, it will remind you to create new sales pages, lists, blog posts and email marketing messages for each new product.

Email Marketing Plan – Create a Blog Post Publication Calendar

Based on the product launch calendar, write blog posts and set deadlines for them to be scheduled. Ensure that some blog posts promote the various sales pages, and other blog posts are designed for those who purchased already. For each message, consider who will see it and where they come from.

Email Marketing Plan – Create a Social Media Content Publication Calendar

Develop social media messages in a series based on your blog posts that will attract your readers to click through to your sales pages and purchase or sign up for your email lists.

Email Marketing Plan – Create an Email Publication Calendar

Based on how everything works together above, create a series of emails that you can edit appropriately for each separate list that you may want to promote the new product to. Load them into the right autoresponders, ensuring they link to the right sales pages depending on the audience they are sent out to.

Email Marketing Plan – Craft Follow-Up Messages

Don’t forget to craft all your follow-up messages too for each product that you sell. Once sold, you will want to keep in contact with the customer who bought it so that you can market future products and services to them.

By creating an email marketing plan of action to follow, you can make sure every single time you launch a new product that you can cross-promote other products and services without bombarding your list too much with messages they don’t need, thus increasing your conversion rates exponentially. If all the content you create goes together like a puzzle to promote all your products and services in a seamless way, it’ll be that much easier each time to set up for each new product.

If you want to learn more about email marketing, I suggest that you check out my tips on email marketing. You may also want to consider Really Simple Email Marketing. Really Simple Email Marketing will teach you what to write in your email messages to keep your audience engaged with you and connected to your topic as you build your online business.

Email Marketing Tips

Email Marketing TipsDepending on the email marketing software you use, it’s important to learn all the features that it has so that you can use it to its fullest potential. You might not even be aware of all the things your email marketing software can do. If you aren’t sure, consider seeking out someone who is an expert with your software choice so that everything can be set up to be the most effective and the most personal in nature. Below are 9 email marketing tips.

Email Marketing Tips –  #1: Craft Interest-Targeted Email Messages

Use the software to capture the information needed to personalize and craft email messages toward what your subscriber wants to know about. This is an important way to move your subscribers enough to purchase from you. Capturing the right information will enable you to point your subscribers to products and services that they want.

Email Marketing Tips –  #2: Create Geocentric Messages

It is likely that your email software allows you to capture location-based information from subscribers. This location-based information can be used for a variety of purposes, from marketing events in their area, to encouraging them to visit your location if you have a local bricks-and-mortar business.

Email Marketing Tips – #3: Let Them Define What Information They Want

Sending a poll or checklist to subscribers that lets them define what information they want to get is a good way to find out exactly what your subscribers need and want to hear from you.

Email Marketing Tips – #4: Acknowledge Purchases Made

Each time a purchase is made it’s important to acknowledge it with a thank you, but to also move them off a list that keeps promoting that item. If they feel like you’re harassing them to buy something they already have, they won’t respond to well when you market something new to them.

Email Marketing Tips – #5: Encourage Social Sharing

Put social share buttons on appropriate email messages so that your subscribers can help you get more people to sign up for your email marketing lists. This is a type of personalization that encourages them to share with their friends, but also encourages them to friend, like and follow you on other social channels.

Email Marketing Tips –  #6: Insert Predefined Fields

Most email programs allow you to insert different predefined fields. For example, if you have their first name, insert their name in the email. This makes the email more personal.

Email Marketing Tips –  #7: Use Date Insert Fields

It’s important for many of your emails to be pre-crafted, but you can make the email message look as if it was just created by using the date insert field. Then the email message looks timelier. With that function, in conjunction with special sales pages that also show the current date, you can personalize by keeping everything looking current. You would not want to use this function with your autoresponders, but you could use it with broadcast messages.

Email Marketing Tips –  #8: Use Retargeting Technology

Have you ever visited a site such as a shopping site and that site seems to be following you around? That is called retargeting. When someone visits your website, or buys something, it’s important to use the technology available to you to retarget them for buying something more. When your user receives your email, and opens it, a software program can be used to install a cookie that will then allow specialized ads to be delivered to the user when they visit various webpages.

Email Marketing Tips –  #9: Ask for Reviews for Products Purchased

Whenever a customer buys a product, send them a thank you message and then a series of follow-up messages. One of these can be a request for a product review, after giving them enough time to try and use your product or service. The form they fill out for the review will also ask for more information about them that you can use for further targeted marketing.

Even though most consumers are savvy enough to realize that a lot of email marketing is automated today, they still respond better to more personalization than less. Therefore, if you want to compete with others it’s imperative that you use your software to its fullest potential by using as much personalization as it’s capable of.

The software I use for email marketing is Aweber. You can create autoresponders as well send out broadcast messages to your list.  Get started with your 30-day free trial.

If you are interested in learning more about email marketing, I suggest that you check out Really Simple Email Marketing. Really Simple Email Marketing will teach you what to write in your email messages to keep your audience engaged with you and connected to your topic as you build your online business.

YouTube Live – What To Do First

YouTube Live – What To Do First

YouTube LiveYouTube Live is becoming the go-to platform for getting online marketers and anyone wanting to get their message out. Just like creating YouTube videos, it is easy and almost anyone can do it for any audience. Going Live is a little more complicated, but with the right instructions, you can do it. It’s important that you do, because live video is becoming super important for anyone who wants to build a strong business online.

The first thing you must do in order to go live on your YouTube Account is to set up a YouTube Channel.

Set Up Your YouTube Account

When you set up your YouTube account, you want to think about the handle you’ll use. It’s important to think in terms of your audience and how they’ll find you. For example, if your channel is about Learning Algebra, then you need to have the word “Algebra” someplace in your handle to help people find you.

 It’s fast to set up your YouTube channel if you have a Gmail Account, but you don’t need one. In fact, everyone with a Gmail Account technically already has a YouTube channel for viewing shows.  Just go to YouTube and you’ll probably see your image from Gmail in the upper right.

Set Up You Tube

You can also create a personal or a brand account by going to the Channel Switcher and adding a new channel. This is a good thing to do if you’re going live for Business to have a branded business account. Don’t worry, it’s free.

Channel Switcher

 

 

From there you can create your account. Once you have an account you’re ready to start with your live events. Once you have an account, go to your Creator Studio, which can be found in two spots once you are signed into YouTube.

If you would like to learn more about YouTube Live, check out the Step-by-Step Guide for Growing Your Audience with YouTube Live. This report include the following:

  • How to Build a Hungry Audience for Your Live YouTube Events
  • How to Come up With Ideas & Topics for your Live Event
  • How to Keep Your Live Audience Engaged
  • Examples of Successful You Tubers

 You also get a checklist. If you don’t want to be left behind, you must incorporate YouTube Live in your business now.

 

10 Affiliate Marketing Mistakes To Avoid

10 Affiliate Marketing Mistakes to Avoid

 Affiliate Marketing MistakesIt’s easy to make a lot of mistakes when you first start affiliate marketing. But, if you take the time to educate yourself you can avoid a lot of the problems that might arise. Affiliate marketing is a good way to produce an extra income, add an additional income stream, and even to earn a full-time living, but only if you are prepared and go about it the right way. Here are 10 affiliate marketing mistakes you’ll definitely want to avoid.

Affiliate Marketing Mistakes – Choosing the Wrong Products

Any product you choose should offer a solution to a problem that your audience has. First choose who your audience is, then find solutions for them. Doing it the other way around can include the risk that there is not an audience for that product in the first place.

Affiliate Marketing Mistakes- Recommending What You Do Not Use

Just like you wouldn’t recommend a restaurant you have never been to or a movie you have never seen, you should only recommend affiliate products that you actually use. I only recommend products that I have actually purchased or people that I trust.

Affiliate Marketing Mistakes – Joining Too Many Networks

You cannot make good income from affiliate products if you spread yourself too thin. Choose just a couple networks and work directly with some good products and their managers to ensure the best mix of products for your audience’s needs. For physical products, I recommend that you start with the Amazon Associates program if this is legal in your state.

Affiliate Marketing Mistakes – Not Investing in Helpful Resources

There are a lot of very helpful products, services and solutions today that can help make your life easier as an affiliate marketer. Set a budget and invest in your business. You can’t make money without spending, but you want to spend it wisely. If you are new to affiliate marketing, I recommend Connie Ragen Green’s Really Simple Affiliate Marketing course.

Affiliate Marketing Mistakes – Not Using Technology to Its Fullest

Email lists, autoresponders, social media, blogs etc. all involve using technology. Seek to learn fully each new piece of tech that you add to your business before adding the next one. Check out Leave The Corporate World Behind’s blog for more information on these topics.

Affiliate Marketing Mistakes – Not Using A/B Testing

A/B testing means to test two different versions of something like an email subject line, a sales page headline, graphic or something else. But the trick is to change only one small aspect of it during the test. The one that works best can then be used throughout your marketing efforts.

Affiliate Marketing Mistakes – Not Looking at Your Competitors

Many times your competitors are doing a lot of things right that you can learn from. If they are successful, you want to look at them. Buy some of their products and sign up for the lists. Make a note of what they’re doing right and wrong and make a plan to do even better.

Affiliate Marketing Mistakes – Thinking You Don’t Need SEO

Search engine optimization or SEO is super important, no matter what you’re doing. You can use it when you are completing a social media profile, a guest blogging bio, and more. It just means that you are considering the search engines (and your audience) in whatever you do, both on and off your website.

Affiliate Marketing Mistakes – Not Finding Multiple Streams of Income

You do not want too many products, but on the other hand you don’t want to deal with only one. You need to diversify your income stream by adding more than one product. The trick is ensuring that all products fit with your ideal audience. Make sure you are recommending both digital and physical products. Books are always a great way to increase your affiliate income.

Affiliate Marketing Mistakes – Spending Too Much Time Creating Marketing Collateral

With most products, choose programs that create all the marketing material for you. The reason is that you should not be driving marketing strategy; the company should. If they can’t take the time to create marketing materials for you, it may not be the product you want to promote.

Now that you know what not to do, it is now ready for you to get started with affiliate marketing. Ensuring that you put in the needed time and effort to study your market, knowing what your competition is doing, and promoting the right products to the right people will go far in making sure that you are successful at affiliate marketing.

Affiliate Niche Site – What It Is And Why I Want One

What is affiliate marketing

affiliate niche siteAccording to Wikipedia, affiliate marketing is “type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.” My definition is you recommend something you love to your customers and when they buy, you receive a commission or referral fee. Just like you would not recommend a movie that you had not seen, you would not recommend a product that you didn’t use or didn’t trust the source. When you are an affiliate for digital products you generally receive a higher commission; however, I still recommend physical products from Amazon, Walmart and Target. Now that you understand affiliate marketing, let’s move on to affiliate niche site.

What is an affiliate niche site?

An affiliate niche site is a website that you build that is around a niche such as Halloween or Christmas. I have built Halloween niche sites as well as Christmas sites. It can be very profitable if you build your site around popular products and you drive traffic to your site. This is a great way to build passive income.

Why would want to an affiliate niche site now?

Now is a great time to build niche sites especially around the holidays. More people are looking to buy presents online especially during Black Friday and Cyber Monday. People are doing more shopping online and less at brick-and-mortar stores. In 2015, $69.1 billion was spent on ecommerce during the holiday season and it is expected to grow by 16.6% this year. 92% of holiday shoppers will go online to either research or purchase gifts this holiday season

How do I build an affiliate niche site?

I build my affiliate niche sites using WordPress. I buy a domain name, purchase hosting and install my site using WordPress. WordPress is very easy to maintain yourself. Also, you can buy Private Label Rights or PLR articles to put on your site. There are even videos that you can put on your site.

Affiliate Niche Site Online Course

I have created the Affiliate Niche Site Online Course that teaches you step-by-step how to create your own affiliate niche site using WordPress. There are 3 live modules that step you through the entire process. You can either attend live or watch the recordings that will be in your membership site. So, if you’re a newbie who wants to start a part-time online marketing business or you are serious about how to create affiliate sites that will generate another stream of income, here’s why you can’t wait and you need to act on this right now. I would love to help you create Affiliate Niche Sites right now.

It’s My Freedomversary

My Freedomversary

FreedomversaryOctober 8th was the one year anniversary of my exodus from Corporate America. It is my Freedomversary. I can’t believe it has been a year. The year has gone by quickly. I remember it like it was yesterday. I had just returned from Connie Ragen Green’s Weekend Marketer Live event in Manhattan Beach, CA. Not only had I attended the event, but I had the opportunity to speak as well. My talk was on Google Analytics and I had really connected with the audience. I was very excited and couldn’t wait to get home to get started implementing the new things I learned.

I had just finished a very challenging contract right before I left for my trip. I was eager to get started with my next assignment and close out the previous one. I retuned home on a Tuesday and my world was turned upside down on that Thursday. At 3 PM on October 8, 2015, I received a call from my supervisor that I was being laid off immediately. I would be paid for the next two weeks, but as of now, I had been relieved of my duties. I was in shock. I had never been laid off. I had always been the employee that went the extra mile and did whatever it took to get the job done. I had worked so many hours on this contract that just ended. I sacrificied so many things for this job and other jobs that I had in the past. Just like that, it was over.

My plan was to leave the corporate world but not exactly at that time. It was the beginning of 4th quarter, I was really going to hit it hard with my Amazon business to give me some cushion. Well that was all out of the window. To give insult to injury, my benefits would end on October 8th instead of the end of the month. In all the other jobs that I have had over my career, benefits will continue until the end of the month. At first I had a range of emotions, anger, disbelief, fear, sadness and panic.

 I then realized that this was not the worst thing that had happened to me. I have lost both of my parents and this is the most devasting thing that has happened in my life. With the encouragement of my family, friends and mentor, I decided that I would not look for another job. This would start my journey as a full-time entrepreneur. I believe that this was God’s way of getting me out of a stressful situation that was slowly killing me physically and emotionally.

I now completely embrace my new normal as a full-time entreprenuer that has gotten out of the rat race, control my own destiny and no longer trade time for dollars. I will not say that it has been easy or it is not stressful at times but it is a different kind of stress. Everything hasn’t gone perfectly but I would not trade it for the world.

I am blessed to be able to celebrate my Freedomversary. If this is something that you desire, then don’t give up on your dream. You need to work on your business everyday even if you only have limited time. You may have to give up television, going out or other things that take up your time. Believe me, in the end, it is worth it.

If you are interested in leaving the corporate world behind, then there are various ways to earn additional streams of income. You can become an affiliate marketer, online marketer, author or information product creator. You can also start an ecommerce business. I currently have all of these streams of income.

October 8, 2015 started a new chapter in my life that I thank God for everyday. I am so passionate about helping others create their own Freedomversary. If you want to leave the corporate world behind, please leave a comment and let me know your struggles so that I can help you obtain your freedom.

How to Grow Your Audience Using Facebook Live

Facebook Live StatisticsHow to Grow Your Audience Using Facebook Live

Are you using Facebook Live yet? If not, you should seriously consider it. This infographic, Top 5 Facebook Video Statistics for 2016 has some very interesting statistics. Did you know that people spend 3 times longer watching video which is Live compared to video which is no longer Live? Also, video posts have 135% greater organic reach than photo posts. Before Facebook Live, most people would upload their YouTube videos to Facebook. Now, Facebook’s share of video posts uploaded directly to Facebook has overtaken YouTube’s videos on Facebook.

Once you try creating content for Facebook Live, you will very quickly recognize just how great the format is for really connecting with your audience and offering something different and more exciting compared with your competition.

And once you realize that, you’ll no doubt want to ensure that your content is seen by as many people as possible. This is why it’s so important to start building your viewership and making sure you have as large an audience as possible. And after all, isn’t that the MO of any online marketer?

So the question then becomes: how do you go about growing your audience on Facebook and getting more people to read your content? Let’s answer that question.

Social Media Marketing

Anyone who follows your Facebook Page should be able to see your live content on their home feed. And happily, Facebook has commented that its algorithm puts live content above most other types of content. Thus, the easiest way to get more people to see your videos is to grow your following for your page. And the way you do that is the way you handle any social media marketing: by building your brand across multiple channels and making sure that you are consistently offering high quality and establishing yourself as an authority.

Facebook Ads

You can also use Facebook Advertising to build more likes for your page. And actually, the best way to do this is with ‘CPA’ or ‘Cost Per Action’. This means you only pay when someone takes action through your advertising and in this case, that can mean liking your page.

If you can work out how many of your followers see your video and how many of your viewers buy your products, you can then calculate a budget for your CPA ads and actually guarantee a good ROI or Return On Investment. CPA combined with Facebook targeting is one of the very best ways to grow your audience.

Use the Right Description

As with the title of a link, the description of your video is one of the only influencing factors you have to work with. Your aim is to make your video stand out and grab attention in a way that will make people curious!

Invite People to Follow

Some people will find your videos through friends or through the Facebook Live Map. Make sure that you invite them to follow you so you can turn those first-time viewers into long-term fans!

Facebook Live Cheat Sheet

If you want to learn more about how you can use Facebook Live in your business, check out the Facebook Live Cheat Sheet. The Facebook Live Cheat Sheet will show you the latest breaking Facebook Live marketing news, how to use Facebook Live and how to market with Facebook Live.  Use Facebook Live to counteract the decreasing organic reach of your Facebook posts.

Sometimes You Have To Let It Go

Let It GoSometimes You Have To Let It Go

Recently, I finally got rid of my 2000 Toyota Avalon. It had over 250,000 miles on it and needed significant work (catalytic converter and sensors). It would not pass emissions so either I had to get it fixed or let it go. I really didn’t want to get rid of it even though I purchased a new Toyota Avalon in January 2015. When the tow truck took it away, I was a little sad. I knew it may sound pretty silly but I had that car for 16 years. There were a lot of fond memories. My son played travel basketball growing up so that car saw many road trips. But is was time to let it go.

The same thing can happen in your business. Sometimes it is time to let things go. You may be doing something that was good to do at the time but now it is not. It is time to let it go. I will give you an example. At one time, posting articles in the article directories was a great way to drive traffic to your website. Google loved them and your articles would show up high in the search rankings. At some point, Google no longer loved them so these directories did not help your business as much. I used to write articles on a regular basis and even hosted a 30 Day Article Challenge. This is an example of something I had to let go. You can still write articles but they are not going to give you the boost they once did. This is no longer a priority in my business.

Are there things you are doing in your business that no longer serve you? You need to do an assessment every 3 months to determine if you need to make changes. You may need to add some things and let others go.

One of the hot things right now is live video. There is Periscope and Facebook Live. People still watch a lot of YouTube videos but they are really into live video now. I follow several people on Periscope and look forward to their scopes. Facebook Live is even newer and is gaining popularity every day. Are you embracing these new technologies? I am not saying that you should drop everything you are doing to jump on the latest bandwagon, but you must be aware of the trends. You don’t want to be thought of as “a thing of the past”.

Don’t be so stuck on how you have always done things that you are not open to new things. Be objective and determine when it is time to let things go. A successful business is one that keeps up with the trends and is willing to try new things.

If you would like more information about Periscope then check out Periscope Marketing Authority Social Informer Cheat Sheet and the Udemy course Periscope Business. You can check out Your Guide to Growing Your Loyal Audience Using Facebook Live and Turning Them into Subscribers and Sales to learn more about Facebook Live.

Tribute To Pat Summitt, A Role Model For Everyone

Pat Summitt

Photo- Patrick Murphy-Racey

Today, not only did the sports world lose a legend, but the world did. Pat Summitt, who was the Women’s Basketball Coach for the University of Tennessee for 38 years, passed away from Alzheimer’s. She was only 64 years old. Her basketball resume is incredible. She won 1098 games and eight NCAA national championships. She also had a 100% graduation rate which is impressive in itself. She is the winningest basketball coach in NCAA history for both men’s and women’s Division I teams. Pat was also the co-captain of the U.S. Women’s Olympic Basketball team and earned a silver medal at the 1976 Montreal Olympics. As head coach, she led the 1984 U.S. Women’s Olympic Team to a gold medal in Los Angeles.

Pat Summitt has a lot of accolades, but that is not what I want to focus on here. Not only did she changed the game of basketball for women, but she truly touched the lives of her players. The current head coach of Tennessee’s team, Holly Warlick, is her former player and was her assistant coach for many years. Many of her former players play in the WNBA, are former WNBA players, Olympians or play overseas. This week, many of them came back to Tennessee to say goodbye. This lets me know that she was much more than a coach to them. Many of her players have said that she was instrumental in shaping the women they are today.

Pat Summitt had set of rules to live by called the Definite Dozen.

Pat Summitt Definite Dozen

  1. Respect Yourself and Others

  2. Take Full Responsibility

  3. Develop and Demonstrate Loyalty

  4. Learn to Be a Great Communicator

  5. Discipline Yourself So No One Else Has To

  6. Make Hard Work Your Passion

  7. Don’t Just Work Hard, Work Smart

  8. Put the Team Before Yourself

  9. Make Winning an Attitude

  10. Be a Competitor

  11. Change Is a Must

  12. Handle Success Like You Handle Failure

These rules are rules that do not just pertain to basketball. They pertain to life. What if we all lived by these rules and conducted our businesses with these rules in mind? What a better place the world would be. When I think about the trailblazer that Pat Summitt was and the hard work and dedication that she had, I know that I can do better.

I can be a better role model for the younger generation as well as people just starting out in their online marketing or ecommerce businesses. I can live by her Definite Dozens and operate my business by these principles as well.  What will people say about you when you die? Will they say that you had a lot of money and a very successful business? Or will they say those things as an afterthought and instead highlight the great influential person you were. Rest In Peace Pat Summitt.

Goal Setting – Stretch Yourself

Goal SettingDo you do goal setting on a regular basis? If not, you should definitely consider it. Actually setting goals and then declaring them in public, makes you more accountable.

I have decided to join Kelly McCausey’s Stretch Yourself Challenge this month and I want to publicly declare my goals for June 2016. At first I was really hesitant to participate in this challenge. First, I am pretty self-motivated. I don’t need people to get me to do things that I need to do. If there is something that really needs to get done, then I get it done even if I procrastinate sometimes. Secondly, I am not really a group person. I am an introvert and really don’t mind working alone. So, just joining this challenge is actually stretching me. This is something that I have really been trying to work on this year.

I have a ton of things that I want to accomplish this month. It has been almost 8 months since I left the corporate world behind and I have a lot of work to do before the year ends. Since I am really operating 2 businesses, my goals are around two topics – online marketing and Amazon FBA. Below are the goals I have for this month.

Goal Setting

  • Write 4 blog posts for Leave The Corporate World Behind
  • Write 4 blog posts for How To Get Started With FBA
  • Complete new opt-in for Leave The Corporate World Behind
  • Develop a new opt-in for How To Get Started With FBA
  • Complete 1 new online course related to traffic
  • Create 1 information product
  • Create new Leave The Corporate World Behind podcast
  • Do 2 new teleseminars
  • Set up new podcast for How To Get Started With FBA
  • Go to at least one trade show and pick up at least 1 new wholesale account
  • Ship 1000 items to Amazon
  • Connect with an Amazon FBA person that I want to meet
  • Hold ½ day seminar on How To Get Started With Amazon FBA
  • Complete outline for new book and write 15,000 words
  • Read 2 books

The Stretch Yourself Challenge includes 14 challenges and I plan to complete at least 5 of them and have come up with some others as well. At the end of the month, I will report on what I actually accomplished from this list. Leave me a comment and tell me your goals for this month. Remember goal setting is very important for a successful business.