Tips On What Your Email Subscribers Want

What Your Email Subscribers WantEffective marketing boils down to this: Find an audience, figure out what they need or want and then deliver it. Email is one of the best mediums to help you do just that. And it isn’t always about selling them on a product. In fact, that isn’t at all where you want to start. Check out these tips on what your email subscribers want.

What Your Email Subscribers Want Tip #1 – Build A Relationship

First you want to build a relationship with your readers. You want them to get to know you. You want to help them out so they start to like you and trust you. Only then will you be able to make an offer and have them pull out their wallet and buy it.

What Your Email Subscribers Want Tip #2 – Review Your Website Statistics

Pay attention to your website statistics. Programs like Google Analytics can give you a lot of information of where you’re readers came from, what page the landed on and where they were on your site when they joined your list. That data along with demographical information will tell you a lot about your audience.

What Your Email Subscribers Want Tip #3 – Pay Attention To Your Replies

As you start to email your readers, they will reply and get back in touch with you. Pay attention to what they’re saying. And don’t forget to read between the lines. Let’s say you’re in the parenting niche and you noticed that some of your readers are asking for suggestions on being a more patient parent. They complain about being short temperate and freaking out about little things. The real issue may be lack of sleep because the baby or toddler isn’t sleeping through the night.

What Your Email Subscribers Want Tip #4 – Ask For Suggestions

Dig deep and see what you can learn about your market. Sometimes what they tell you they want isn’t the real issue. On the flip side, it can be helpful to ask them for suggestions. Keep the questions open ended if you want a lot to work with.

What Your Email Subscribers Want Tip #5 – Develop A Survey

Or consider having your readers fill out a simple little survey. It’s quick and easy to do with Google forms. You get some good data and you get your readers to interact. Having them contribute builds a sense of community even via email.

What Your Email Subscribers Want Tip #6 – Review Past Emails

Finally, go back and look at the past emails you’ve sent. Pay attention to open rates, click through rates and unsubscribes. If a large percentage of readers opened the email, that’s a good indication they were interested in the topic. If they clicked link to additional content, that’s even better. If on the other hand you got a lot of unsubscribes, that might be an indication that either the topic was wrong or your language and overall message didn’t click with your audience.

Use all the data and information you get back to learn more about your target audience and connect with them on a deeper level. The more you know about your subscribers, the more effective your email marketing will be.

As you can see there are many ways to determine what your email subscribers want. If you want to learn more about email marketing, then Really Simple Email Marketing is a great resource. This four-module course teaches you all aspects of email marketing.

Email Deliverability Tips

Email Deliverability TipsYou’re spending a lot of time each week crafting emails to your subscribers, but none of that will do you any good if you don’t have a decent delivery rate. If those emails land in your potential customers’ spam folders, you don’t have much of a chance of making a sale or building a relationship with them. Here are three email deliverability tips that will help insure that your emails make it to your subscribers’ inboxes.

Email Deliverability Tips #1 – Use A Reputable Autoresponder Service

Using a reputable autoresponder service is the single best thing you can do to improve your chances of avoiding spam folders. Companies like Aweber, MailChimp and GetResponse work hard at making sure they are white listed with the big Internet Service Providers and email providers like Gmail. If you are going to include affiliate marketing as part of your business, you may want to stay away from MailChimp. I personally use Aweber.

Most autoresponder companies will list their delivery stats. In addition, the good ones will make sure your emails are compliant and keep you out of hot water.

Email Deliverability Tips #2 – Set Expectations and Keep Them

Your chances of staying in the main inbox are high when your subscribers regularly open your email. The best way to ensure that outside of providing great content that your subscribers are looking for is to set expectations from the beginning. Let your subscribers know early on when and how often they can expect an email from you.

You can even use “foreshadowing” in your messages. For example, toward the end of your current broadcast email, mention that they can look for another email from you next Tuesday.

Once you’ve set those expectations do what you can to meet them. Yes, things happen every occasionally. In general, do your best to keep your promise and email when your readers expect it.

Doing this regularly will improve your open rates and thus your overall deliverability.

Email Deliverability Tips #3 – Clean Up Your List Regularly

Another good habit is to clean up your list regularly. If subscribers haven’t been opening your emails for the past six months, chances are good they are no longer interested in what you have to offer.

Check your autoresponder services manual or help files to see how you can go about deleting anyone that hasn’t opened an email from you in the past six months. If that freaks you out, or you have a seasonal business, start by deleting anyone that hasn’t looked at your emails in the past year. Also, some autoresponders charge you by the number of people on your lists so that is another incentive to clean up your lists.

Following these three tips and keeping an eye on email deliverability in general will make sure your emails are being read by your subscribers which is the point of email marketing.

As you can see from these three email deliverability tips, to get your message out you have to make sure your emails are getting delivered. If you want to learn more about email marketing, then Really Simple Email Marketing is a great resource. This four-module course teaches you all aspects of email marketing.

5 Email Frequency Tips – When Should You Mail

Email Frequency TipsWouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that mailing exactly every 5 days gets you the best results every time, there is no such thing. And there’s a very good reason for it. Every market, every niche, every audience and every person is different. While you’ll never make everyone on your list happy, there is a lot you can do to make just about any email frequency work. Check out these five email frequency tips.

Email Frequency Tips #1 – Don’t Let Your Readers Forget Who You Are

Let’s lay the ground work first. You don’t want to have too much time in between emails, or your readers will forget you. Anything less than once a month is not a good idea. In most markets and for most business models you don’t even want to mail less than twice a month.

Email Frequency Tips #2 – Don’t Mail More Than Once A Day

On the other end of the spectrum, you don’t want to go any higher than one email per day on average. Yes, you may have days when you have a good reason to send multiple emails, but on a weekly or bi-weekly average, you don’t want to email more than once a day.

Email Frequency Tips #3 – Research Your Current Habits

Start by looking at what you’re doing now. Then figure out how often you want to mail. Do you grow a closer connection with your market by emailing more often? Do you want to drive more traffic back to your site by emailing them links frequently? Do you want to grow your income by making more frequent email offers?

Email Frequency Tips #4 – Make A Plan

Once you know where you’re at and where you want to be, you can start to make a plan for getting from point A to point B. What you don’t want to do is to go straight from emailing once every few months to daily emails. It’ll get your readers clicking the spam button like crazy. Instead, start with monthly emails for a couple of months, then let your readers know you have more to share with them and start mailing weekly. Then a few months later, ramp it up to daily emails.

Email Frequency Tips #5 – Find A Good Reason To Email

Or find a good reason why you’re mailing them daily. For example, while you usually publish a weekly newsletter with the occasional promotional email in between, running a 15 or 30-day challenge for your readers is a great excuse to hit their inbox daily without seeming pushy or spammy.

Listen to your audience when you get feedback on email frequency but also realize that there will always be someone complaining. Look at data like open rates to get a better feel for what frequency is working best for you and your audience.

As you can see from these five email frequency tips, there are a lot of things we need to take into consideration with mailing our list. If you want to learn more about email marketing, then Really Simple Email Marketing is a great resource. This four-module course teaches you all aspects of email marketing.

Top 4 Tips For Creating Great Email Subject Lines

Email Subject Line Tips

The first thing you need to get right when it comes to email marketing is the subject line. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the actual email is. It’s easy to spend a lot of time crafting a great message and then just slap a subject line on it at the end. Spend some time writing them and see what type of headline gets you good open rates. Here are four tips to get you started. Check out these 4 email subject line tips.

Email Subject Line Tips #1 – Keep It Short

You want your readers to see the entire subject line before they click it. You also want to make it easy for people to scan through their emails. Try to get your point across in 50 characters or less. Pay attention to how your subject lines look on your own devices.

Another great idea is to keep a swipe file of subject lines that grabbed your attention. Even if the emails are on a very different topic, you can adapt them for your own needs.

Email Subject Line Tips #2 – Avoid “Spammy” Words

Stay away from using any words we all associate with spam emails. Words like “sale”, “discount”, “coupon”, “free”, “limited time offer” and even “reminder” are over used and even if they don’t trigger a spam filter and actually make it to your reader’s inbox, chances are high they’ll get ignored. Instead of free I use complimentary.

Instead, start by using the emails you’re saving in your swipe file and then go back and see what subject lines got the best open rates. Try to analyze why they worked well for your market. Not everything will work well in every niche. Find the types of subject lines that get your readers to open your emails and tweak from there.

Email Subject Line Tips #3 – Personalize It

While personalizing emails with someone’s first name has been overused in some markets, it still works well for many of us. Give it try and see if it works for you. Don’t overdo it, but use it when you really need them to open the email.

Depending on what data you collect when your readers sign up, you can personalize other things like their location for example. Seeing the name of your state or even city in an email subject line is sure to get your attention.

Email Subject Line Tips #4 – Pique Their Curiosity

We are all nosy and it’s hard to ignore subject lines that sound intriguing or only tell part of the story. Using “…” at the end of your subject line will also work.

The idea here is simple. You want them to click and open the email to find out what the heck you’re talking about or how the story ends.

Frankly the best tip when it comes to crafting compelling subject lines is to keep a swipe file of examples that got you to open the email.

As you can see from this four email subject line tips, make sure that you are paying close attention to your subject lines. Sometimes we spend so much time with the actual email that the subject line is an afterthought. If you want to learn more about email marketing, then Really Simple Email Marketing is a great resource. This four-module course teaches you what to write in your email messages.

10 Tips On How To Stay Focused

How To Stay FocusedOne issue that plagues all of us today is distractions. It’s harder and harder to stay focused. Also, most people think they’re great at multitasking. I know I thought this. However, science does not back that idea up. In fact, some test results suggest that multitasking is an illusion and stunts productivity more than you think.

Follow these 10 tips on how to stay focused. Remember, everyone has the same 24 hours in a day. You’re not special. But, you can be special by acknowledging that, and finding ways to focus on one thing at a time.

How To Stay Focused Tip #1 – Eliminate Distractions

Facebook, social media, Television, Netflix, your telephone, the doorbell and kids can all be a big distraction from accomplishing your goals, following through, and staying motivated. If you think you can do more than one thing at a time and do it well you’re fooled. You can’t. Find a way to eliminate distractions when you’re focused on a task. Even if the task is watching a movie, you’ll enjoy it more, get more out of it, and feel more relaxed if you only focus on just that one thing.

How To Stay Focused Tip #2 – Take Up Meditation

For some reason, it’s hard to make their mind focus on one thing at a time. Studies have shown that meditation can help. If you can meditate for even five minutes before doing the task, it will help you become more focused on what you need to do. Even just staring at one object without any distractions for one minute can help you focus on what you need to get done.

How To Stay Focused Tip #3 – Get Healthy

Sometimes a lack of focus is directly related to not being healthy. Try to eat right, drink plenty of water, exercise, and sleep enough hours at night. If you’re not doing that, you will tend to peter out faster and lose your focus. You may as well give yourself the best chance of success by staying healthy.

How To Stay Focused Tip #4 – Stick to Your Task List

 Once you set up your task list you should be able to open your calendar and see what you need to do that day. Your list should include work, family, and leisure activity. The task list should include everything you’re going to do that day. That includes cooking dinner, cleaning up, working, and everything else. For some, it helps to go so far as to include cuddle time with your spouse or kids.

Stay Focused Tip #5 – Take Breaks

One thing people often forget to put into their calendar is break time. If you fill your schedule so full that you don’t have time to use the bathroom, you’re going to have a hard time staying motivated.

How To Stay Focused Tip #6 – Schedule Everything

This has been mentioned more than once because it’s essential to your success. The better you are at putting everything into your schedule the better you’ll be able to determine smartly whether you have time to do something or not. Looking at your calendar before saying yes will help you avoid distractions that cause you to lose your focus.

How To Stay Focused Tip #7 – Compartmentalize

One thing that some people are good at doing, and others aren’t is compartmentalizing. What this means is that when you’re working, work. When you’re with your family be with your family. When you’re writing the next Great Best-Selling Novel, write. When you’re done, brush it off and move on to the next thing.

How To Stay Focused Tip #8 – Set Up a Good Environment

No matter what you want to accomplish in your life, setting up the right environment to the best of your ability will help you follow through and succeed. Motivation isn’t a magical resource. Motivation comes after you succeed. The memory of that feeling will propel you forward in every goal you have, but first, you need to stick to something long enough to experience that feeling. You do that by having the right environment and following a task list to completion.

How To Stay Focused Tip #9 – Let Yourself Be Bored

Always put some down time into your calendar. Not TV time, not playtime with your kids, but true “there is nothing whatsoever that I have to do in this time slot” time. Having free time when you can choose to do whatever you want is the best thing you can do for your mind, body, and spirit.

How To Stay Focused Tip #10 – Stick to Your Timeline

Once you put something your calendar it should be considered set in stone. The only tie that should change is in matters of illness, life or death.

Being able to stay focused is essential to your ability to follow through and stay motivated no matter what you’re working on. The Fast Track to Getting Motivated and Achieving Your Goals will help you get motivated and achieve your goals. It includes Motivational Blocks and Getting Past Them, Planning for Your Dream Life, Setting Your Goals and Creating a Plan to Achieve Them and Following Through and Staying Motivated.

Why Your Sales Funnel Leak And What To Do About It

Sales Funnel LeakFor a business owner with a solid sales funnel in place, it’s easy to take a look at the number of subscribers at each level of the funnel and predict pretty accurately what the sales are going to be from day to day or week to week.

If you’ve got a sales funnel in place, though, and your numbers aren’t looking great, chances are you have a leak somewhere. Your sales funnel has a hole (or two or three) where subscribers are falling through. There are four common causes for a sales funnel leak and once you spot them, they’re pretty easy to fix.

Sales Funnel Leak #1 – Not Enough Traffic

The very heart of your sales funnel is the traffic you bring in. Without visitors to your blog or opt-in pages, you’ll have no subscribers. Without subscribers, you’ll have no or very few sales. Without sales, you’ll have no business. Yet this is where a lot of people struggle. How can you get more eyes on your content and more subscribers into your funnel?

 How To Fix Sales Funnel Leak #1 – Not Enough Traffic

Traffic generation is an entire industry of its own, but here are some tips: Use good Search Engine Optimization or SEO to encourage search engines to rank your content well. Be present and active in the places where your ideal reader hangs out, whether that’s on social media, in niche forums, or at live events. Use paid ads to drive targeted traffic to highly relevant pages. Recruit Joint Ventures (JV) partners and affiliates to promote your offers.

 Sales Funnel Leak #2 – No Follow-Up

No follow-up is a leaky funnel mistake that a lot of new entrepreneurs make. They spend a lot of time and energy setting up a great squeeze page and driving traffic to it, then they deliver the goods to their subscribers, and then nothing. No follow-up emails. No offers to buy more. No related services or products. Nothing.

How To Fix Sales Funnel Leak #2 – No Follow-Up

Before you spend time building that opt-in page or offer, be sure you have a back-end to promote, or those subscribers you so carefully collected will end up costing you money instead of earning it back.

Sales Funnel Leak #3 – No Call-To-Action

No call-to-action happens most typically at the top of the funnel. Your blog posts, social media content, podcasts, YouTube videos and everything you offer for free must have call-to-action, or it’s all just wasted energy. Your call-to-action can be as simple as “Subscribe to my YouTube channel” or “Follow me on Facebook for more tips,” but it must be there.

 How To Fix Sales Funnel Leak #3 – No Call-To-Action

Every time you write a blog post or an email, as yourself, “What do I want my readers to do when they’re done reading, listening or watching this?” That becomes your call to action.

Sales Funnel Leak #4 – No Product Offers

When you’re just starting out, having no product offers can be a problem. You know you need to be building a mailing list, but with nothing to offer them, what’s the point? The truth is, there are lots of ways to make money in your funnel even if you don’t have a product to sell.

How To Fix Sales Funnel Leak #4 – No Product Offers

Promote affiliate offers. No matter what industry you’re in, there are a variety of tools and products your readers need. Find those tools, sign up for the affiliate programs, and recommend them to your readers. Not only will your readers thank you for pointing them in the right direction, but you’ll earn a little cash, too.

Got a leaky funnel? With a few tweaks and some attention paid to your follow-up sequences, chances are you can fix those holes and increase your profits in no time.

Pages Of A Sales Funnel – 3 Pages Every Funnel Must Have

Pages Of A Sales FunnelAre you confused about what exactly sales funnels are? Check out my blog post, What Are Sales Funnels? You’re not alone. Did you know that the number one reason small business owners say they can’t get their funnels set up? It is because they simply don’t know what to include. Here’s the easy answer. At the very least, there are three pages of a sales funnel: Sales page, Confirmation page and Thank You page.

Pages of A Sales Funnel – Sales Page

This one obviously comes first. You might call it a landing page, or in the case of a free opt-in, a squeeze page. Its one purpose is to get the reader to take action. Whether that’s to buy a product or offer up their email address in exchange for a free gift, this is the gateway into your funnel. Everything that follows depends on this page, so you want to be sure you include a clear call to action. “Buy Now” or “Click here to download this report for free” are good examples. Eliminate distractions. That means there should be no links to other websites or even a navigation bar. Address the reader’s pain points and how your offer provides the solution.

 Pages of A Sales Funnel – Confirmation Page

Here’s where we ask the reader to confirm their intent. For a sales funnel, this confirmation page might actually be your checkout page. It’s where they enter their payment details. For a free offer, it’s simply the page your email management system directs them to next. It’s a holding page, if you will, while you wait for them to confirm their email address.

If you’re setting up a free funnel, this page has great power and you don’t want to waste it. Here is where you can offer an upsell, remind people to follow you on social media or give them a peak at your other products and services.

Remember, though, that they will only see this page once, so don’t put anything here that they will need to refer back to. That’s what the thank you page is for.

 Pages of A Sales Funnel – Thank You Page

This is where they actually collect their downloadable item or get information about how your product will be delivered.  I deliver my products in a membership site using the WordPress plugin Wishlist Member .

Like the confirmation page, the thank you page is valuable real estate, so you want to be sure you use it wisely. In addition to the downloadable item your customer just purchased (or opted in for) you also want to showcase your other offers. You especially want to showcase your products that are at a slightly higher price point. The reason why is because the person looking at this page is a hot prospect. He or she is in a buying mood. You want to be sure to take advantage of that by putting your most relevant offers on this page. To encourage buying, consider including a limited time offer. Scarcity sells, so if you can legitimately limit sales to a few hours or days or number of units, then this is the place to do so. You may also want to include a “no brainer” coupon offer. An insider’s only deal can be a powerful motivator, especially if it’s a fantastic price.

Extra bonuses are also a nice touch. You can give them access to additional products or services if they buy through your link on that page. These should be bonuses that aren’t advertised on the public sales page for that product. Again, insider’s deals are motivating.

Putting together a sales funnel isn’t complicated or at least it doesn’t have to be. As your business grows and you have more products to offer, you can expand your funnel to include more upsells and downsells, but for now, this simple setup is really all you need.

So, What Is A Sales Funnel, Anyway?

Sales FunnelFor an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works.

As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business.

A Simple Sales Funnel

At its most basic, a sales funnel consists of free content, which typically requires nothing of your readers. Many sales funnels begin with blog posts, YouTube videos, Facebook content, and other information readers can access at no cost. This is the “top” of your funnel.

So the top of my sales funnel begins with my blog at Leave The Corporate World Behind and my Facebook page Leave The Corporate World Behind. People can also download free reports on my website. These are at the top of my sales funnel.

Next, you’ll have an attractive offer that requires a very small “payment” of sorts – typically an email address. You’ve seen this type of offer on websites all over the internet, and probably even signed up for some. This is the free ebook or guide, video series, checklist, workbook, or other valuable content that is available in exchange for “opting in” to an email list.

My example of this type of an offer, is the opt-in box on my blog. For their first name and email, the prospect gets the report 10 Things You Must Do Before You Leave The Corporate World Behind. I need to create more opt-in pages outside of my blog for this niche. For my other niche which is Amazon FBA, I do have a free giveaway on a separate page at Get Started With FBA Now.

Once on your mailing list, you’ll then present your readers with a series of low-cost offers. Perhaps you have a low-priced ebook or a trial membership. This can be down using an autoresponder. The autoresponder I use is Aweber. You can send broadcast messages or autoresponder messages. Autoresponder messages are saved and are sent in a sequence.

Customers who purchase your low-priced product move further down the funnel, and are presented with more, higher priced products. As they continue to buy, they move closer and closer to your top-end offers, which make up the bottom of your funnel. If you are using an autoresponder like Aweber, you can set it up so each time they move down the funnel, they are automatically added to another list and removed from the previous one. For example, if people opt in to a free report associated with a product, they are added to a list that continues to market the product. Once they buy the product, they are removed from that list and added to a buyer list.

 How Your Sales Funnel Works

If you imagine your sales funnel as looking like, well, a funnel, it’s easy to see that your free content—at the top—is consumed by the largest number of readers. Below that, your extreme low-cost item (available only for the cost of an email address) attracts a smaller subset of the true freebie seekers. Next, your low-priced products bring in yet a smaller group. Finally, as you near the tip of the funnel, only the loyalest of fans and customers will purchase your highest priced offers.

Your job, as the business owner, is to ensure that your funnel leads buyers naturally from the top, free offers all the way to the bottom. The more buyers you can keep in your funnel, the more money you will make.

Most new—and even established—business owners can easily envision the top of the funnel, but if you truly want your business to grow, you must master the entire process, and that starts with understanding what a sales funnel really is and how it works.

Passive Income Creation – Eight Ways to Create Passive Income

Passive Income CreationThere are many ways to create passive income online today – more ways than this one article can give you. Perhaps you will get your creative juices flowing by looking at these ideas for making passive income online. If you are new to passive income you may want to check out What Is Passive Income. Below are eight ways of passive income creation.

Passive Income Creation #1 –  YouTube Channel

Creating a YouTube channel to make passive income can take a lot of work. But, the video you make today can earn money for you forever, or at least as long as YouTube continues to do things the way they now do it.

The best way to proceed is to come up with a good idea that your audience will enjoy and try to put up as many videos as you can each week, no less than one a week. With YouTube, consistency is the key. A good example of a high earning YouTube Channel is Mother Goose Club which earns millions a year.

Passive Income Creation #2 –  Niche Website / Blog

A niche website or blog is a great way to earn passive income. At first, you’ll have to work extra hard getting up the right content, and finding the right products to promote.

A good example of a blog that earns good money is RealitySteve. You don’t have to create something about celebrities to earn a lot of money, though.

Passive Income Creation #3 – Kindle eBooks

You can write and publish Kindle eBooks for passive income. It’s easy and free to publish on Kindle. You can write the books yourself, or you can truly make it passive by outsourcing it to someone else to do. A man by the name of Ty Cohen makes millions via Kindle publishing. There are more, so that means it’s possible.

Passive Income Creation #4 –  Develop an App

You can also create apps to earn passive income. You don’t need to know even one bit of code, because you can find a freelancer on a site like Upwork to do it for you. Then you will promote the app to your audience. The app will earn money for a long time if you create the right kind.

Passive Income Creation #5 – Create an eCourse

With all the simple software that is available now, you can take your idea and create a course in no time. Try using a system like Udemy to promote and sell your course. Look “sell your eCourse online for money” and you’ll find plenty of ways to do it.

Passive Income Creation #6 –  Develop Information Products

This is one of my favorites, developing information products. You can write or use digital video to create information products to promote to your audience. In fact you can put them on ClickBank, JVZoo, Nanacast and other affiliate networks to allow others to sell the product too for a percentage. This is the fastest way to start making passive income if you have an audience to promote to.

Passive Income Creation #7 – Membership Website

If you have knowledge that others want, you can put it behind a membership wall and collect a monthly fee for those who want to join. Some good examples of memberships that make money are Product Drop and the membership community Living Plant Based. Any idea that you have can work as a membership community. The WordPress plugin WishList Member is an excellent way to create membership sites.

Passive Income Creation #8- Become a Niche Affiliate Marketer

There are many products already created that you can start to promote now. You can go to ClickBank, JVZoo and other affiliate networks to find products that have affiliate programs that are ready for you to promote. Simply use proven systems to promote their products, and you can be making passive income in no time. A good tool to help find profitable Clickbank products is CBEngine.

While the beginning of creating passive income is anything but “passive,” the point is that once you start creating and marketing these products you will stop the treadmill of trading hours for dollars. Instead of being limited by how much time you have each day, you’ll be able to sell your products to as many people as you desire.

There are many products that can help you set up your passive income. You can get the Passive Income Cheat Sheet or the Passive Income Planner.

What Is Passive Income?

Passive IncomeWhen people see the term “passive” income, they often think of earning money with no work. However, nothing can be further from the truth. The fact is, it does require work to make passive income. However, the work you do is done once, and then you keep making money later on the work you did before. It’s different from service-based work where you must do the work each time to produce income. With passive income, you create something today that keeps earning money later.

Examples of Passive Income

Some examples of passive income that you may be aware of are savings accounts, investments, and real estate; all of these enable you to spend money one time, or spend some money one time, and keep earning income into infinity. But, you can also earn passive income online today. Some examples are information products, membership websites, eCourses, and eBook sales.

The Benefits of Passive Income

People who want to earn money from passive income understand how trading hours for dollars can be limiting. They want to put their time and money to use one time and keep earning from those efforts. It’s the way insurance sales people have made money for years. They earn a little commission from each person that buys and keeps paying for insurance; then the more people they sell the insurance to, the bigger and bigger their monthly income becomes. It might take a lot of work to get there, but eventually through momentum it seems like everything becomes a lot easier.

The Two Types of Passive Income

If you would like to earn an income via passive income, there are several ways to do so online. However, mostly you can break it down to two different ways.

Promote Other People’s Products

This is one of the fastest ways to get started. Figure out who you want to sell to, know the audience well, and then find products and solutions for them to promote. There are even membership websites where you can promote to them so that you can earn a monthly residual income that grows. If you need ideas on how to promote other people’s products check out my post Affiliate Marketing Promotion – Nine Ways to Promote Other People’s Products.

Create Your Own Products

This is another way that you can get involved with making passive income online. At first, creating the product is a lot of work, but once you get a number of affiliates promoting the product, the income will grow exponentially, month after month and year after year.

The main question now is who your audience is, and which way you’ll go. Most people actually choose both methods. They sell other people’s products, and they create their own. Most people start with selling other people’s products, then eventually create their own after they get some experience with building a list and other marketing methods.

If you want to jump start your passive income, consider the Passive Income Planner. Use this planner to create a list building freebie, a mini digital product or create a training library.