Penguin 2.0 Update – What It Is And How Will It Affect Me

Google Penguin 2.0 Update - How can we get safe from this?

Google released its Penguin 2.0 update this week.  It is targeted against web spam. It is different from the first version of Penguin since the previous one only looked at the home page.  This update will affect 2.3% of English-US queries. The Penguin 2.0 Update focuses on backlink patterns, anchor text, and manipulative linking tactics. The best way to combat the Penguin 2.0 Update is to use traditional SEO tactics.

You should continue to use keyword research to determine which the best keywords to focus on are.  Long-tail keywords are always better. Good content is the best way to get better rankings. Instead of just focusing on text, you should also include video. A lot of people aren’t using video on a regular basis so this will allow you to stand out. Press releases are also another way to promote your brand.  Press releases usually rank pretty high in Google search results. Other ways to get visibility is email marketing, social media and guest blogging.

The Penguin 2.0 Update will also penalize unrelated links. For example if you are guest blogging and you include non-relevant rich anchor text links inside your post, you may be penalized.  When you write articles for article directories such as EzineArticles, you can only include links in the resource box which appear at the end of the article.  Guest blog posts should employ this same standard. Also, if you gain a significant number of links in a short period, this is a red flag. Quality sites gradually gain links over time.

One of the things you should do is to determine where your backlinks are coming from. “Backlinks – Who Is Linking to Me” will show you how to find out who is linking to your site so you can make sure you don’t have any bad backlinks. You can use Google’s Webmaster Tools to get rid of bad backlinks.

As long as you are creating great content that people are interested in, then you don’t have anything to worry about.  The Penguin Update is designed to penalize sites that use black hat SEO and link spamming.

Google Penguin 2.0 Update – How can we get safe from this? infographic by chris.louis.



Penguin 2.0 Update – What It Is And How Will It Affect Me — 4 Comments

    • Nicola:

      As long as you are building links the right way by commenting on blogs and forums, you should be fine. This update is meant to combat black hat SEO.

  1. I have to say, this post left me saying “huh?”, not because of how it was written but because I’m just unfamiliar with this whole concept. Last I knew, a penguin was a cute, little bird who lived at the poles! But seriously, this appears to be a very informative post geared towards much more experienced bloggers than I, though I suspect, in the not-so-distant future, I’ll be called upon to use more advanced tools and know that I can come back and look this post up when I’m ready for the big leagues!

    • Sheri:

      If you are not trying to manipulate search results, then you will be find. I would caution you to stay away from anyone trying to sell you backlinks.

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