Pinterest and Advertising

PinterestDid you know that Pinterest now has “promoted pins?” These will be similar to promoted posts in Facebook and promoted tweets in Twitter. Businesses will be able to pay to show certain pins at the top of search results and category feeds. The promoted pins will look just like regular pins except they will have the “promoted” label. You can learn more about why the pin is appearing by clicking a small grey icon to learn more about the pin and why the pin is showing.

It has been stated that there will be no flashy banners or pop-up ads and they will be relevant. For example, if you searching for scuba diving then you could see a Promoted Pin for a scuba suit. You will also know if someone paid for what you see or why you see it.

This is good news for retailers because they can use the pins to drive traffic back to their online retail sites.  Edison Research stated that 27% of Pinterest users have purchased based on a pin they have seen. As on online marketer, you need to determine what images that are related to your content can be promoted on Pinterest. When you open a Pinterest business account, you have access to Pinterest Analytics. You can find out which pins get the most repins, who pins them, and what else people pin alongside them. You can use this information to tailor your website and Pinterest boards.

At this point, Pinterest promoted ads are still in the “test” phase. They are running ads from businesses that were chosen; however, they are not charging at this point. You need to create a Pinterest business account now so that you will be ready when advertisement is opened. Leave a comment if you think this is a good idea or if you have seen any promoted pins on Pinterest.


Pinterest and Advertising — 4 Comments

  1. Was not aware that Pinerest is now doing promoted pins. Not sure if this will take off but it bears watching. I do not have a business account and not sure if I need one. Found the 27% statistic very surprising. Anyway, thanks for the insights and information.

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