It is finally happening. After much procrastination and angst, my first product, “How To Create An Amazon aStore”, has finally been born. I have no good reason why I have been putting this off for so long. There is no logical reason. For whatever reason, I decided to come up with all kinds of excuses as to why I needed to wait. What I will attempt to do now is try to help you so that you won’t go down the same path that I did. This blog post is intended to help the Product Creation Newbie with all the steps needed to create your first product.
Product Creation Newbie – Ideas
If you are anything like me, you have a million product ideas swirling in your head. The best thing to do is to write them all down. You need to decide on one product and put all of the other ones on the back burner until you finish with one. Jumping from one product to another is counter-productive. In the end, you will end up with multiple products partially finished and nothing that you can actually market and sell. In the beginning, I would suggest that you start with the product that is the easiest and fastest to complete. 48 Hour Product will show you how to create a product in just 2 days.
Product Creation Newbie – Format
There are multiple formats that you can use to create your product – short report, ebook, Kindle book, audio, video, webinar, etc. Content Forever by Jason Fladlien is a 73 page report that reveals his content strategies. The biggest take-away I got from Content Forever was: “The best type of content to create is content that aims to solve a crippling problem that many shared individuals are currently experiencing and where these individuals can be reached through the Internet”.
The main format of my product How To Create An Amazon aStore is video. I taped a webinar using PowerPoint slides with 3 people present. The slides teach you step-by-step how to create an Amazon aStore on your WordPress site. The slides include all of the screen shots that you will encounter while creating your store. The product also includes the audio and the transcript of the webinar. In addition, to the main video, I also have smaller videos that show in real-time some of the steps described in the main video.
Product Creation Newbie – Sales Page
I used the Marketer CMS WordPress theme for my sales page. Marketer CMS allows you to easily create opt-in, sales and landing pages. I used this WordPress theme for my Amazon aStore site. I created a page that allows customers to get a free checklist using the Marketer CMS opt-in page. This opt-in page easily integrated with my autoresponder service, Aweber. I also created my Sales Page using the Marketer CMS sales page. This theme comes with training videos that you can watch from your WordPress Dashboard.
Product Creation Newbie – Sales Platform
There are a lot of platforms available for selling your product. You can use PayPal, JVZoo, 1 Shopping Cart, Clickbank, etc. Originally, I was going to sell the product through PayPal. This was very easy to set up with my Sales Page. I was advised that using JVZoo was a better solution. It was deemed as more professional than just using PayPal. This was also very easy to set up. The one thing that they require is to use their pay buttons on your sales page. Also, I was able to set up an affiliate program with JVZoo.
Product Creation Newbie – Delivery Format
Initially, I was going to load the product on Amazon S3, zip it up and provide a link to the zip file. After conferring with internet marketers that have much more experience than I do, I was convinced that this was not the best way to deliver the product. Your customers may lose the email that contains the link to the product. Also, not everyone is familiar with how to unzip a file. Instead I decided to use a membership site. I chose to use WishList. WishList is a WordPress plug-in that turns your site into a full-blown membership site. Now, I can load all of the videos, audio and transcript into the membership area so my customers will have easy access to the product.
I hope this information helps you through creating your first product. Please leave a comment if you have any questions that you would like to ask. Also, please leave a comment to share your experience with your first product.