Using Social Media As A List Building Strategy

social media

Social Media is an excellent way to build your list. In fact, just by participating in popular social media sites, you are building a list of sorts. On Facebook they are called friends, on Twitter they are your followers etc. Now your goal is to move as many of your social media followers as possible onto your list of email subscribers as well.

Start with whatever social media accounts you already have a presence in. I’ll quickly walk you through the two big ones (Facebook and Twitter) and then talk a bit about niche specific social media sites. Of course all of these tips and suggestions work just as well on other social media sites.


Facebook is great for list building. It’s easy to connect and make friends with other people interested in similar things. From there you want to start a conversation with those people. Share quick tips and ideas, ask questions etc.

A simple, indirect way to build your list on Facebook is to occasionally link to a new blog post you’ve written. Provided you have a signup box on every page of your blog, you’ll start to see signups each time you do this.

You can also post your opt-in page link directly and ask people to join. I find this works best if you have a free give-away. A short report, a video, a small collection of recipes or a special coupon code all work well. My Facebook friends can get this give-away sent to their email inbox if they sign up for my list.

Also, if you have a Facebook business page, you can also include an opt-in box on your page.


With Twitter you should also start with your profile. If you have an opt-in page, use that link in your twitter profile and encourage readers to click through to sign up for your list. From there you can start occasionally promoting your opt-in form from within your tweets.

For example, if you publish a weekly newsletter, let your readers know that you’re working on putting this week’s edition together. Tweet your progress, including a link where anyone can sign up to get a free copy.

Niche Specific Sites

Depending on what niche you’re in, you’ll also be able to find specific social media sites on these topics. For example, Etsy and Ravelry are two big social media sites in the crafting niche. Search around and find similar sites for your own niche. A great place to start looking for these is on popular forums. People will often talk about these sites and of course you can also post a question asking what sites you should check out. LinkedIn, Pinterest, Ning and MeetUp are also very popular social media sites.

Once you find one or two niche specific social media sites, sign up for an account, fill out your profile information and start participating. I recommend establishing a bit of a presence before you start posting links to your blog or asking people to join your list. Instead be helpful, ask questions and make friends. After a few days of doing that, you can slip in the occasional link back to your site and mention your newsletter.

To find out more about list building read my free report, List Building for Internet Marketing Newbies.


Using Social Media As A List Building Strategy — 10 Comments

  1. Hi Adrienne!

    I really enjoyed this post. I am a member of Ravelry, which you mentioned above. It is a great resource for knitters!

    I’m in Connie’s 10K coaching program and am listening to your first session with her. Isn’t she amazing? You’re pretty amazing yourself, and I know you’ll be a huge success.

    I am only good enough to be dangerous at social media at the moment, but I will use your tips above to dig deeper and be more effective.

    Signing up on your blog now!



  2. I get mixed input when I ask this question. Some people LIKE it, some don’t. What are your views on advertising your business site on your personal profile page?

    Does it go against the grain or do people accept it as being a “normal” thing to do?
    Bonnie Gean recently posted…Video Sunday – Episode #8My Profile

    • Bonnie, I think it depends on your friends. I post non business and business things on my personal profile page. I am in the process of creating a Business Page. My intent is to move my business contacts to that page. My main motivation for this is because I can not add anymore friends, since I have hit the 5000 limit. I know people that do it both ways. I think it is a personal choice.

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