Hosting a teleseminar is one of the best ways to promote your product, service or brand. It’s also an excellent marketing strategy to target a market segment and increase income. In fact, it has become one of the most popular means for marketing gurus and coaches to reach their audience and promote their business. Even if you are a beginner, you can host your own teleseminar. Here is a checklist of all the important things that you will need to produce your own teleseminar:
Teleseminar Step 1 – Find Relevant Subject Matter
The subject matter or topic you chose for your teleseminar is key. Your topic has to be in high demand for your audience, otherwise no one will show up.
Find a topic that is fresh, relevant and has value. It should not be a rehash of older topics, especially those that have had significant exposure before. Look for a specific problem or challenge that is currently the concern of many people and then create a topic from there. If you have the solution for that problem, you can bet there will be people who will want to listen to you.
Teleseminar Step 2 – Identify a Target Audience
Once you have your topic, identify your target market. Who will need your teleseminar? Who will benefit from it the most? Can the teleseminar you have to offer provide a solution for this market segment’s concern? If you have a list, then you should already have a target audience.
Teleseminar Step 3 – Choose a Format
There are several formats you can choose from when producing a teleseminar. The most common are interactive teleseminars, such as those that use Q&A so there is an immediate feedback between you and your audience. You can also use an interview format, which is similar to the Q&A.
Another good format to use is the research-based call. This format uses a report or survey obtained from a poll of the target market obtained prior to the lecture. This is then used as the basis for the teleseminar.
Still another good format to use for producing a teleseminar is information delivery, where you will deliver a lecture and then answer questions after.
Teleseminar Step 4 – Teleseminar Materials
I suggest that you include a handout/study guide for your teleseminar. This should be stored on your website. You should pick the same location so that your audience will always know where to find the study guide.
You will also need a reliable bridge line service to handle your conferencing needs. Check the caller capacity of the service. Services can range from a minimum of about 100 callers upwards. Other services may also be included such as free recordings and technical support, so make sure to ask. You can generate a stream of income from your teleseminars by packaging the recordings as a product. I recommend Instant Teleseminar.
Teleseminar Step 5 – Promote Your Teleseminar
Part of the success of producing a teleseminar is using the right strategies to market and promote it. If there are not enough participants, you may not be able to cover the cost and effort of producing a teleseminar.
Use e-mail marketing, post ads online, use links on your articles, send out flyers or send out press releases. Tap your network of contacts to drum up interest for your activities.
Teleseminar Step 6 – Determine the Cost
Teleseminars don’t cost a lot to produce, which is why many business owners and marketers prefer this method. Basically the cost you’ll have to cover for initially will be expenses for marketing materials and conferencing. You can get an Instant Teleseminar 21 Day Trial for $1.00.
Once these 6 steps are in place, the next time you produce a teleseminar, you’ll only have to pay for conferencing services. I will be hosting teleseminars the 1st and 3rd Saturdays of the month at 11:00 AM EST. The first one will take place on Saturday, June 1, 2013. The teleseminar will include tools, trends and general online marketing topics. I would love for you to join Ask The Online Newbie the 1st and 3rd Saturdays of the month at 11:00 AM EST.