Time Management – Full Time Corporate Job vs. Online Marketing Business

Time ManagementThere are a lot of people in corporate America that are disappointed with their jobs and would love to do something different.  The dilemma is: “How can I leave my 6 figure job when my lifestyle has kept up with my salary?” They also wonder how they can make a living outside of their corporate job. This realization can either make you depressed and feel hopeless or motivate you to do something different.  The key to this transition is time management and commitment.

Determine Your Passion

Since I am in this exact situation, I will describe how I am making this transition.  I am  currently a Program Manager for a government contractor.  First, you need to determine what you are passionate about that you can also make a living doing. My passion is to teach people in Corporate America how to start an online business on a part time basis.  My focus is on the technical aspects because that is my expertise and a lot of people are afraid of technology.

Time Management

Since you will be starting this endeavor on a part time business, time management is essential.  How much time are you going to spend on a weekly basis building your business? What are you willing to sacrifice while you are getting your business up and running? Since my plan is pretty aggressive, I spend at least 20 hours a week on my online marketing business.  To do this, I have decided to get a little less sleep.  I also watch less television.  There are a few programs that I really enjoy, so I tape them.  When I watch them, I can fast forward past the commercials so I spend less time watching television.  I have also decided that some programs I do not need to watch right now. Also, I don’t go out as much as I did before. You need to figure out what will work for you.

Financial Commitment

Not only do you have to make some time management decisions, you need to make a financial commitment.  It is unrealistic to think that you can start a business for free. Fortunately, you do not need to make a huge investment to start an online marketing business. There are a few things that you do need such as a computer, domain name, hosting and an autoresponder service. If you don’t currently have the budget for these items, you may need to go out less, bring your lunch to work, cook at home instead of going out, limit your Starbucks visits, etc.  Most of us spend money on things that are not essential.


You need a plan.  You need a plan for any business and an online marketing business is no different.  You don’t need a 100 page business plan, but you do need to sit down and map out what you are going to do. This will help keep you on task since you need don’t have a lot of time to waste.


The most important thing is to get started and keep going until you complete a task.  I sometimes have a hard time completing a project I start because I have so many ideas in my head.  Going from project to project and not finishing any of them will not lead to a successful business. What I do now, is write down all of the brilliant ideas I come up with so I will not forget them.  I also have an accountability partner who keeps me on track.  At the beginning of the week, we send each other a list of things that we are going to accomplish for the week.  We also talk to each other for about 10 to 15 minutes every day Monday thru Friday.  During these calls, we commit to the tasks for the next day and report on our progress on the tasks we promised to get done the day before.  Most people are somewhat competitive and don’t want to seem like a slacker, so this technique works very well.  This has worked extremely well for me.

As you can see, you can start an online marketing business even if you have a full time corporate job.  You just need to find your passion, employ time management skills, determine your level of financial commitment, develop a plan and actually do something on a consistent basis.

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